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    2019.2

    History
  • Begeulov R.M.
       Representatives of the mountain people of the North Caucasus as a part of Polish Army (1918-1939)   

    The paper deals with the questions related to military service of representatives of the mountain people of the North Caucasus as a part of the Polish Army in 1918 through 1939. Work consists of three blocks. The first block investigates the problem of participation of North Caucasians in the Soviet-Polish War (1919-1921) on side of Poland. The second block explores the service of officers-mountaineers as a part of Polish Army during the interwar period. The third block studies their fighting way after the beginning of World War II, as well as the main milestones of the biography of those who survived after defeat of the Polish Army in 1939.

    pdf 15-25.pdf  (250 Kb)

  • Boziev A.R.
    Ethnopolitical conflicts as a historical precondition of formation of culture of international communication and its role in the state youth policy (the case of the Kabardino-Balkarian Republic)

    Based on the actual material and taking into account results of researches of representatives of various humane directions, this work investigates the development of the international relations in the transition period. The author deals with the development of ethnopolitical processes and interethnic relations in Russia and regions and discloses the relevance of formation of culture of international communication as factor of social development, its value and a role in consolidation of society. The publication raises the questions of ethnocultural education of younger generation, the main directions, the purposes, tasks and implementation methods of the state programs adopted in the Kabardino-Balkarian Republic in the sphere of national, cultural and educational policy. The author arrives at a conclusion that it is expedient to consider these questions in the context of the state youth policy.

    pdf 26-36.pdf  (180 Kb)

  • Kushkhabiev A.V.
    "The Circassian question" in activity of the Kabardian public organizations at the end of the 20th century

    The paper shows that "the Circassian question" was one of the main in activity of the most influential Kabardian public organizations at the end of the 20th century. The Kabardian public organizations got support from the Supreme Council of Kabardino-Balkaria according to the solution of "the Circassian question", but they could not achieve the solution of the matter at the federal and international levels. During democratic transformations in the country, the Kabardian public organizations’ activities related to the solution of "the Circassian question" indicate that historical memory of the Adyghe people keeps up the most large-scale tragedy in the history of the people - eviction of its most part to the Ottoman Empire. In addition, the problem of the divided Adyghe ethnos, most of which lives abroad, is still relevant.

    pdf 37-45.pdf  (182 Kb)

  • Mezhidova T.U.
    Nakh’s ethnonym of Kistens

    In studying past history of the people it is necessary to study not only its self-name, but also the names given it by his neighbors. One of such names of Nakh people (Chechen, Ingush) is the ethnonym of "Kistens". This paper is devoted to a research of an ancient ethnonym of "Kistens".

    pdf 46-53.pdf  (507 Kb)

  • Nedomolkin A.G.
    Change of lamellar shearing in the Upper Paleolithic layers (40-12 thousand years ago) of the Mezmay Cave (North-West Caucasus)

    Lamellar splitting already at the very beginning of the Upper Paleolithic (UP) in the Caucasus (40-38 thousand years ago) differs in prevalence of lamellae over plates. This trend remains unalterable up to the end (12 thousand years ago) of the Epi-Paleolithic (EP). Studying trends in changes of characteristics of lamellar samples for about 30 thousand years and reconstruction of change of splitting procedure is a problem of the present research. For this purpose, we used materials of the Mezmay Cave, which is the main monument of UP in the Caucasus now. Results of studying show that changes in the sizes and proportions of shears follow a certain law. Use of experimental data allows us to interpret the revealed changes. They are possibly due to the change of the shear procedure. Especially important changes happen in the Epi-Paleolithic (after 16 thousand years ago).

    pdf 54-64.pdf  (3 Mb)

    Sociology
  • Belashova Ya.Yu., Nurakhmedova A.A.
    Virtuality in modern social perception: sociocultural analysis

    The paper investigates the current state of information processes in society and their impact on trajectories of personal self-realization. Author's researches on the prevailing types of social knowledge have revealed the following: virtualization of the sphere of self-realization, firstly, is a protective reaction of the personality; secondly, it is stimulated with external factors. This position is the initial basis through which there is a further consideration of trends of shift of the sphere of personal self-realization, for example, to the sphere of online games. In the context of the developed analysis of category of virtuality the authors of this publication carry out the theoretical review of the main trends related to factors of social knowledge of modern society. It is proved that for the last decades there was a radical shift towards the mediated social perception that is connected with active information technology development. The authors prove that increase in intensity of information communication leads to an intensification of virtual aspect of social perception. In this context the general assessment of the existing trends is made, as well as prospects of social regulation are considered.

    pdf 65-71.pdf  (155 Kb)

  • Germasheva T.M., Rachinskaya N.V., Fedorova E.R.
    View of the population of South Korea of the situation, which developed on the Korean Peninsula

    An analysis is made of research results of the attitude of the South Korean population towards the events developed on the Korean Peninsula, as well as towards prospects of a denuclearization of North Korea. The authors arrive at a conclusion that in the main weight the population of South Korea considers uniting South and North Korea the obligatory purpose, however depending on age, extent of support of the idea to create a unified Korea changes.

    pdf 72-76.pdf  (116 Kb)

  • Grebenyuk D.V.
    Factors of the attitude towards category of justice in public consciousness: statement of a problem

    One of the most important conditions of achievement of stability of public structure is establishment of legal nature of the relations in society. Formation of the constitutional state is the major step on the way to optimize structure of the public relations. However, possibilities of society on establishment of legal relations directly depend on readiness of the population to overcome criminal schemes of social interaction. Here of key importance is a question of what attitude of members of society towards the area of the law in general and a justice system in particular. This publication puts a question about the attitude towards justice in the public consciousness and factors influencing it. The analysis of this question results in allocation of such aspects of a problem as compliance of a standard system to needs of the population, influence of mentality on readiness of participation in legal practices, as well as the nature of representation of justice in public consciousness (which includes results of personal experience of members of society and the maintenance of the stereotypes which took roots in social culture). The author explores features of each of these factors, as well as their correlation in formation of the attitude towards justice. Domestic social outlook and refraction of legal problems in it are investigated. The author proves the point of view according to which the reasons of the current difficulties are substantially connected with a condition of the cultural and information environment of the Russian society.

    pdf 77-82.pdf  (147 Kb)

  • Zhuykov A.A., Kasparov A.R., Nurakhmedova A.A.
    Virtual conflicts in social networks of the Internet as a threat to information security

    In the post-industrial society of the 21st century of great importance is the state of information security, as high-quality information is the determining factor of the state of society, its progressive development. A key element of post-industrial society is the Internet, which combines the features of mass, group and individual communication. It is the social networks of the Internet that integrate three types of communication, becoming not only a virtual platform for clarifying the relations of competing parties, but also a tool for transferring a virtual conflict into the real, everyday world. Actualization of such a mechanism poses a threat to information security.

    pdf 89-94.pdf  (122 Kb)

  • Zenin K.A.
    Political regulation in modern society: problems, factors, prospects

    Many researchers call the modern period unique in view of unprecedented high-quality and quantitative change of public processes and conditions of their course. The structure of society continuously becomes more complicated, along with it dynamics of the public relations increases. Many social processes not just reach the level of self-organization – they gradually get out of the control of the government that is connected with impossibility of coverage of so complex system of interaction at the level of political structure of society. It leads to the fact that more and more problematic is a social regulation directed to creation of functional balance between the main public institutes. This paper discusses the changes, which happened in society during the last century, and their impact on conditions of the political power implementation. Major factors of political regulation are considered. The analysis of historical transformation of these factors is carried out. Within system consideration of social processes it is proved that in the current conditions there is a gradual replacement of the state from a number of social spheres. Differences between the mediated and direct regulation of social processes are analyzed. It is proved that the modern political power needs to expand an arsenal of tools of impact on social processes at the expense of methods of indirect influence. The high importance of institute of science and, in particular, social knowledge as factor of creation of effective strategy of political regulation is substantiated.

    pdf 95-101.pdf  (127 Kb)

  • Zhuykov A.A., Kasparov A.R., Maschenko I.V.
    Threats of information security as factor of the social conflicts in post-industrial society: sociological analysis

    Post-industrial society is characterized by deep transformations of social structure owing to what the classless system of stratification with a set of social-group distinctions is formed. Such design in general corresponds to the concept of open society. However, it is unstable – as distinct from the estates and class ones. For this reason in post-industrial society, the considerable danger is constituted by the social conflicts, which can arise, including, due to violations of information security – at macro- and microlevels of society.

    pdf 83-88.pdf  (119 Kb)

  • Kilyaskhanov M.Kh.
    Negative social factors of existence of elderly people in contemporary society

    The social status of elderly people is defined by a wide range of factors comprising the nature of culture, a condition of the main public institutes and the dynamics of the public relations. The latter includes both intensity of social interaction and speed of social changes. Within the current situation, consecutive complication of a social status of elderly people is noted. It is connected with a condition of all listed above factors. Increase in transformational dynamics results in discrepancy of social expectations and social skills of a real situation. Violations in activity of the main social institutes lead to deterioration of the situation of elderly people and reduction of number of resources available to them. Finally, the formation of a negative image of the elderly person connected with arrangement of emphases on the moment of loss of personal opportunities has negative effect both on the external attitude towards elderly people, and on the nature of their self-determination. In the present publication, these problems are analyzed in terms of a question of the direction in which the policy on improvement of a social status of elderly people can be carried out. The point of view, according to which the institutional sphere and area of social perception of elderly people become the priority directions, is proved.

    pdf 102-107.pdf  (123 Kb)

  • Kombaev A.V., Yumozhapov G.S.
    Serving sentence by convicts in corrective labor colonies today: feelings of convicts who received punishment for the first time and experience in interaction with "the new world"

    The paper describes feelings of convicts who received punishment for the first time in the form of isolation from society with serving sentence in a maximum security penal colony. A research objective is to describe social structure, a part of which is the person who got to places of detention, feelings of convicts in the new world of informal practices of interactions, and internal informal practices of convicts interaction. The research was conducted in maximum security penal colony No. 1 of Gusinoozersk of the Republic of Buryatia. This closed establishment contains the citizens serving sentence for the first time. The deep semi-structured interview was used as a research method. Convicts were selected proceeding from duration of their term of serving sentence. With assistance of the staff of penal system, selection of respondents depending on their hierarchy in informal social structure of places of detention was made. During the research, 10 interviews with convicts and 5 with the staff of corrective labor colony No. 1 were conducted.

    pdf 108-114.pdf  (148 Kb)

  • Korsakov A.N.
    Mediation as a tool to protect the civil rights

    The paper deals with the institute of mediation and its role in protection of human civil rights. In this context, we study possibilities of the legal sphere on settlement of the conflicts and prove that mediation has the raised potential to stabilize the public relations. In the context of mediation value actualization, the current state of the professional sphere of mediators and its legal and institutional aspects in the Russian society is investigated.

    pdf 115-118.pdf  (98 Kb)

  • Kueva E.M.
    The attitude of regional community towards a role the rescue services play in overcoming accident consequences

    The paper deals with the questions of the population attitude towards a role the rescue services play in overcoming emergency situation and accident consequences. The relevance of this research lies in strengthening risks of approach of emergency situations of technogenic and natural character as a result of intensive development of scientific and technical capacity of society and intensive change of the environment. Object of the analysis is the regional society, and the subject is the level of its involvement in emergency situations and the attitude towards the activity of rescue services. The methodology of this research is formed based on the sociological analysis assuming to examine subject domain differentially in terms of age groups of the population. Collecting primary sociological information was made by method of sociological poll in the form of questioning. Research objectives included identification of real indicators of the population involvement in emergency situations; definition of the attitude of respondents towards the level of danger of different types of accidents to society and personality; and creation of a model of the ideal type of the employee of rescue services, which developed in collective consciousness. Based on the results of this research, it was concluded that the hypothesis formulated at the beginning of holding sociological poll was legally valid: the most part of the population is in one way or another involved in emergency situations of natural and technogenic character; there are high requirements to employees of the Ministry of Emergency Situations from society, while the population has a weak idea of the service. In society, there is understanding that the level of readiness of society for the solution of tasks of prevention of emergency situations depends substantially on the personnel capacity of governing bodies for civil defense and emergency situations. Need of continuous interaction of the population with the staff of rescue services causes high requirements to their professional and personal image.

    pdf 119-128.pdf  (228 Kb)

  • Petrov V.N., Kantemirova I.B.
    Phenomenon of social exclusion / inclusion in the aspect of educational activity of children with limited health opportunities

    In modern Russian reality, the problem of social exclusion / inclusion of children with limited opportunities of health and disability is updated. Of particular importance is the solution of a complex of tasks of inclusion of this social group in the general educational environment, personal development and successful professional self-realization. To solve these tasks, it is required, along with practical actions, to continue theoretical-methodological study of understanding the essence of the phenomenon of social exclusion / inclusion, and researches of ways to expand a social inclusion of children with limited health opportunities and disability through an education system. The authors make an analysis of the basic concepts (exclusion, inclusion, the integrated and inclusive education), and present classification of social barriers as forms of influence on social exclusion of children with limited health opportunities and disability. In the conclusion, it is inferred that there is a need to continue scientific and practical searches for sociologists and teachers studying a phenomenon of exclusion / inclusion in educational process.

    pdf 129-137.pdf  (151 Kb)

  • Plotnikov V.V., Udzhukhova B.A.
    Development of communication technologies as factor of contemporary culture

    Culture is continuously developing and transforming. The intensity of this process during various historical periods is not identical. Now the question about extremely high rates of cultural dynamics is put even more often. This defines interest in the reasons and factors leading to so substantial increase in intensity of cultural processes. This paper examines the value of technologies of imprinting, reproduction and transfer of information as factor of cultural development. New types of cultural products, the possibility of appearance of which is connected with emergence of new forms of communicative activity, are analyzed. It is proved that development of the communication sphere leads to extensive cultural changes, which have not only quantitative, but also qualitative value. The paper also analyzes the main technologies of communication and their influence on cultural development. At the end of the publication, a number of the problems related to the current state of cultural processes caused by development of the sphere of information communication are designated.

    pdf 138-146.pdf  (157 Kb)

  • Popova T.V.
    Television as a tool to control modern social processes: phenomenological aspect of the problem

    The paper puts the question about need to form the efficient social factors promoting stabilization of a system of the public relations. The area of social consciousness is considered as one of such factors. In the light of the put problem, the author tells about need to form constructive principles of social outlook at members of society. In the course of the theoretical review of major factors of formation of social outlook, a role the television plays in its change and development is revealed. The publication proves that the television represents one of the main channels of acquisition of the mediated social experience that makes decisive impact on formation of an individual social picture of the world. The author examines prospects of application of television channel of information influence as the tool to optimize cultural and information processes in society. A conclusion is drawn that in the current conditions the field of television broadcasting conceals in itself both essential risks and serious opportunities for implementation of social regulation.

    pdf 147-150.pdf  (128 Kb)

  • Tischenko A.V.
    The attitude towards the law enforcement agencies in public consciousness: state and major factors

    The attitude towards law enforcement agencies is one of the most important factors of establishment of law and order. This is due to the fact that degree of efficiency of their functioning strongly depends on level of credibility to law enforcement agencies. In addition, ideas of powerful law-enforcement structure are an additional deterrent for members of society, inclined to criminal acts. This paper deals with the features of the contemporary attitude towards law enforcement agencies. Sociohistorical, functional, social and information factors of formation of the attitude towards the law-enforcement sphere are investigated. Major factors of formation of the positive attitude towards law enforcement agencies in modern society are analyzed. High potential of impact on the attitude towards law enforcement agencies through area of cultural products is demonstrated.

    pdf 151-156.pdf  (124 Kb)

  • Shadzhe A.Yu., Ilyinova N.A., Kukva E.S.
    Transformation of the gender relations in the North Caucasus in sociological measurement

    The paper clarifies some aspects of transformation of the gender relations in Russia and in the North Caucasus. Results of sociological researches in the sphere of the gender relations are analyzed. Being guided by quantitative (questioning) and qualitative (a method of the included observation and deep interview) methods, features of spiritual and moral values of the Caucasian woman are revealed. The conclusion is drawn that the gender outlook of the Caucasian woman is significantly determined with her age; the personal identity is complicated and multilayered. The Adyghe woman at mature age seeks to combine harmoniously norms of an adygstvo with the strategies of social and cultural life in the conditions of the present; the younger generation of the Adyghe women is opened to the value world of the present.

    pdf 157-170.pdf  (686 Kb)

  • Yakovleva T.N., Leonova O.V.
    Readiness of University graduates for professional mobility (the case of the Astrakhan State University)

    The paper substantiates the relevance of studying the processes related to professional mobility of youth in contemporary society. In order to assess readiness of youth for professional mobility, the research is conducted among graduates – bachelors at the Astrakhan State University. An analysis is made of the closest plans of professional self-determination of graduates, readiness for changes in professional activity and level of confidence of graduates in further employment. Based on the results of this research, the authors draw a conclusion that graduates of contemporary higher education institution are ready to professional mobility: to changes of a profession, business occupation and to territorial movement for the sake of interesting work.

    pdf 171-177.pdf  (135 Kb)

    Regional Economy
  • Barkenkhoeva R.A.
    IMPLEMENTATION OF A DYNAMIC APPROACH TO THE ASSESSMENT OF THE LEVEL AND QUALITY OF LIFE OF THE POPULATION BASED ON THE BALANCED SYSTEM OF INDICATORS

    The article discusses various approaches to assessing the level and quality of life of the population. The key parameters that characterize the standard of living of the population are given, as a result of which they are an integral part of static methodological approaches used in assessing the quality of life of the population. When implementing a dynamic approach, the set of parameters that form the estimated idea of the concepts being analyzed is a constantly transforming system, the parameters of which should be based on the use of tools of a balanced scorecard (BSC). It is proposed to use a dynamic integral indicator of the level and quality of life of the population of the region as the resulting indicator of assessment. The practical application of the proposed approach is shown by the example of the Republic of Ingushetia.

    pdf 15-23.pdf  (353 Kb)

  • Gorelova G.V., Momot Ì.Î.
    COGNITIVE APPROACH TO DETERMINING THE DEVELOPMENT OF THE TERRITORY AS A FACTOR OF THE SOCIO-ECONOMIC DEVELOPMENT OF THE REGION

    The article considers the problem of the socio-economic development of the region, the solution of which is affected by the degree of development of the territory, its natural and climatic conditions, and production and resource potential. To study the problem, it is proposed to apply a cognitive approach and use the methodology of cognitive modeling of complex systems. This allows you to develop and propose sound strategies for the socio-economic development of the regional system. Brief information on studies of the development of the territory which are necessary for cognitive modeling of the studied regional system is presented. The results of the main stages of cognitive modeling are presented: development of a cognitive map, analysis of its properties (stability and structural), scenario modeling of impulse processes. Cognitive modeling was carried out using the author's program of cognitive modeling of complex CMCS systems. The results of the study are illustrated in tables and graphs.

    pdf 24-37.pdf  (554 Kb)

  • Miroshnichenko M.B.
    ABOUT NEW INSTRUMENTS OF SUPPORT OF COMPETITION BETWEEN STRUCTURAL FORMATIONS OF REGIONAL ECONOMY

    The article analyzes the views of domestic and foreign researchers in relation to spatial competition as a controversial process that promotes both unification and differentiation of participants in competitive interaction. It is established that the formation of new structural formations of the regional economy indicates the need for special support tools aimed at the expanded generation of new ideas and the implementation of projects in the field of increasing the competitiveness of structural formations of the regional economy.

    pdf 38-42.pdf  (118 Kb)

  • Mokrushin A.A., Tamov A.A.
    PROBLEMS AND PROSPECTS OF DEVELOPMENT OF STATE REGULATION OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE REGION

    The article deals with the problems and prospects of development of the system of state regulation of small and medium-sized businesses in the region. The territorial and branch peculiarities of small and medium-sized businesses (SMBs) of the Republic of Adygea, the role of this sphere in the socio-economic development of the region are revealed. The key problems and specifics of the use of tools of state support of SMBs in the Republic of Adygea are identified. Particular emphasis is placed on the potential for the development of program-target tools, as well as the expansion of credit, guarantee support for SMBs through enhanced cooperation with JSC «Corporation «SMB».

    pdf 43-53.pdf  (385 Kb)

  • Mukabenov V.M., Natyrova A.V., Erendzhenov A.M., Chidanova G.A.
    INFORMATION SYSTEM FOR DECISION SUPPORT IN INVESTMENT MANAGEMENT IN THE REGION

    The article is devoted to the information system of decision support in investment management in the region. The lack of information necessary for making a decision or its inaccuracy is most often a decisive factor in the refusal to invest in the creation or expansion of fixed assets in a particular region. Further research is needed in the area of information systems in the investment management of the region.

    pdf 54-58.pdf  (236 Kb)

    Economy of Agrarian-Industrial Complex
  • Mokrushin A.A.
    STRATEGIC PRIORITIES AND KEY FACTORS OF STRUCTURAL MODERNIZATION OF GRAIN-PRODUCTS SUBCOMPLEX OF AIC OF THE REGION

    The article reveals the territorial and branch peculiarities, competitive advantages of grain-products subcomplex of agroindustrial complex of the Republic of Adygea. Strategic priorities and institutional and economic factors of structural modernization of grain-product subcomplex of AIC of the Republic of Adygea are highlighted. The necessity of implementation of the cluster model of structural modernization of grain-products subcomplex of the problem region in the conditions of domination of small forms of agribusiness, and also not-favorable macroeconomic situation is proved.

    pdf 59-68.pdf  (286 Kb)

  • Prokhorova V.V., Kolomyts O.N.
    BACKGROUND OF THE TRANSFORMATION PROCESSES AND REFORMS IN THE AGRICULTURAL SECTOR IN THE REGIONS

    The article considers the existing serious prerequisites for the development of recommendations for the creation and practical testing of the economic mechanism to justify the optimal ways of transformation in the agricultural sector of the regions of Russia. One of the specific directions of transformation of life activity of some rural territories of the Russian Federation can be identification and stimulation of creation of specific forms of the organization of economic activity – agro-entrepreneurial ecosystems, which are a complete self-organizing and self-developing system, within which a specific institutional environment is formed, which promotes the development of small agribusiness activities (peasant (farmer) farms, family farms, personal subsidiary farms, individual entrepreneurs in the agricultural sector, etc.) and ensure economic growth and sustainability of agricultural areas.

    pdf 69-77.pdf  (310 Kb)

  • Khatukay S.A., Kumpilova B.A., Babalyan E.B.
    TENDENCIES AND PROSPECTS OF DEVELOPMENT OF THE DAIRY BRANCH IN THE REPUBLIC OF ADYGEA

    During the formation of a market economy in Russia, collective farms, state farms, and enterprises in the meat and dairy industries everywhere went bankrupt. The Republic of Adygea, which has always had an agrarian direction, has not bypassed this phenomenon, and therefore, for the development of the region, the collapse of collective farms and state farms was especially painful. Over the past twenty years, the republic has systematically revived such agricultural sectors as animal husbandry, crop production and vegetable growing. The article considers the current state of the dairy industry in Russia and its development trends in the Republic of Adygea, for which the activity of the largest producers of dairy products of the republic is analyzed.

    pdf 78-87.pdf  (359 Kb)

    The Theory and Practice of Business
  • Skorobogatova T.N., Marakhovskaya I.Yu.
    KNOWLEDGE-INTENSIVE BUSINESS STRUCTURES AS ECONOMIC SYSTEMS: PARAMETERS, EQUIFINALITY AND COMPETITIVENESS

    The article discusses knowledge-intensive business structures that act as economic systems; on the basis of the conducted research, the parameters of the system as a scientific category are highlighted; emphasis was placed on equi-finality as the most important property of the system, and its concretization as applied to knowledge-intensive business structures was shown; characterized by the influence of competitive forces on the system; It was determined that in the process of developing knowledge-intensive entrepreneurial structures it is possible to manage and increase equifinality as well as competitiveness influencing internal and external factors of competitive struggle and system parameters.

    pdf 106-113.pdf  (202 Kb)

    Management
  • Kobozeva E.M., Klenkov M.I., Savitskikh N.B.
    ORGANIZATIONAL AND ECONOMIC MECHANISM OF BUSINESS CHANGE MANAGEMENT (ON THE EXAMPLE OF TIKHORETSKY SEPARATE SUBDIVISION OF LLC “TD-HOLDING”)

    The article reveals the essence and features of the formation of the organizational and economic management mechanism by the example of a manufacturing enterprise based on the analysis of various approaches to determining the content of the concept of “organizational and economic mechanism”. The measures developed and implemented at the enterprise, which ensure the improvement of the organizational and economic management mechanism, are characterized. Estimated data on the limitation of budget operations for the first time used at the enterprise and contributing to a significant reduction in monthly budget costs are presented. Effective waste management methods used at the enterprise are disclosed. Based on the results of the study, a concept of the organizational and economic mechanism for managing business changes is proposed, which ensures cost reduction, an increase in the basic economic indicators of the enterprise, staff efficiency and the development of employee loyal behavior, and the economic effect of its implementation is calculated.

    pdf 96-105.pdf  (290 Kb)

    General Problems of Pedagogy
  • Balyaeva S.A., Khvingiya T.G., Kalinina S.A.
    THE PROBLEMS OF MODERNIZATION OF EDUCATIONAL PROCESS AT THE MARINE UNIVERSITY

    The article deals with the modernization of basic and foreign language training of transport specialists in the maritime university. It considers some interactive educational technologies and promising areas of computerization of basic and foreign language disciplines as a way of improving the efficiency of student learning activities. The article also analyses the means of pedagogical control with computer support, and presents the tasks and functions of the end-to-end test control and the database for the support of the educational process. It also specifies the directions of educational environment modernization.

    pdf 15-21.pdf  (148 Kb)

  • Bguashev A.B., Karyagina N.B., Gunazhokov I.K., Ioakimidi Y.A.
    THE PROBLEMS OF INCLUSIVE EDUCATION IN TEACHING PRACTICES

    The article deals with issues related to the problems of inclusive education, which involves the joint training and education of children with disabilities (HBS) and children without such restrictions. The relevance of this problem is due to the priorities of the state policy of Russia in providing children with disabilities and handicapped children equal access to sound academic background in General education institutions, taking into account the peculiarities of their psychophysical development. The article deals with the issues related to the creation of the necessary organizational and pedagogical conditions, including in the field of physical culture, for the education of children with special opportunities.

    pdf 22-28.pdf  (127 Kb)

  • Bezverhaya L.F.
    CAUSES OF CONFLICT IN THE ACCULTURATION OF NEW MEMBERS OF THE STUDENT TEAM

    The article is devoted to the analysis of regularities of acculturation in the life of the student group. The publication focuses on the process of mutual relations caused by the dynamics of changes in the system of group values. The article touches upon the problems of relations and reflection of "collective consciousness" on deviations of behavior in didactic links. Features and consequences of development of conflicts in student group are considered.

    pdf 29-34.pdf  (123 Kb)

  • Beshuk K.A., Begidova S.N.
    DEVELOPMENT OF CREATIVE ACTIVITY OF THE STUDENT THROUGH THE ORGANIZATION OF DIFFERENT TYPES OF CHOREOGRAPHIC ACTIVITY

    The article deals with the problem of development of creative activity of students in higher educational institutions through the organization of different types of choreographic activity. The relevance of this problem is due to that the innovative processes happening today in an education system impose new requirements to vocational training of experts. Today graduates of higher educational institutions have to correspond to all inquiries of society and employers not only in the gained theoretical and practical knowledge, but also in personal qualities: abilities to think creatively, to possess a broad outlook, to carry out difficult tasks effectively and to make strategic development plans. Creative vigorous activity of the student, including through the organization of different types of choreography, contributes to multilateral personal development what modern society is in great need in.

    pdf 35-39.pdf  (114 Kb)

  • Grebennikova V.M., Bonkalo T.I., Ignatovich V.K.
    TYPES OF PARENTAL POSITIONS IN THE SITUATION OF DESIGN OF THE INDIVIDUAL EDUCATIONAL TRAJECTORY OF THE CHILD

    The article deals with the formation of subject position of the parents of the child-student at designing his individual educational route. Authors analyze trends of development of educational systems, relevance of development of ways of realization in practice of the individual and subject approaches aimed at achievement of the priority purposes of modern education, a role and the place of parents of students in creation of educational space of school. The article contains results of the empirical researches focused on identification of features and types of behavior of parents as subjects of pedagogical design, and degree of their readiness for implementation of such type of activity.

    pdf 40-49.pdf  (173 Kb)

  • Makrushina I.V., Eremina E.A.
    MODERN APPROACHES TO THE ORGANIZATION OF PROFESSIONAL EDUCATION OF STUDENTS IN HOLISTIC EDUCATIONAL SPACE

    The article discusses the modern approaches to the organization of professional education of students in a holistic educational space in the course of formation of general cultural competences. The process of formation of general cultural competencies in students of higher education institutions takes place both during the course of study and during extracurricular activities. Resources for the formation of universal cultural competencies in students in educational activities are the contents of education, represented by the spectrum of studied disciplines and the approaches used to master them, and in extracurricular activities: the participation of students in the student self-government council, which is the unique sociocultural environment promoting formation of sociocultural competence of the personality.

    pdf 50-58.pdf  (191 Kb)

  • Mosina O.A., Khazova S.A.
    THE SYSTEM ORGANIZATION OF SENIOR CITIZENS EDUCATION BASED ON THE RESOURCE - FUNCTIONAL APPROACH

    The article presents a description of a four-level system of senior citizens education. The resource - functional approach is the cornerstone of its development. Proceeding from its postulates, a discursive framework of senior citizens education, its purposes and objectives are defined. The leading principles and functional loading are marked out. The need-focused trends and content of education of people of advanced age and basic technology of realization are concretized. The optics of the scientific analysis is displaced from a sociological perspective to the sphere of a pedagogical discourse that creates a framework of the innovative educational paradigm caused by modern challenges.

    pdf 59-63.pdf  (109 Kb)

  • Mosina O.A., Shram V.P.
    PEDAGOGICAL ASPECTS OF SOCIAL SUPPORT OF PEOPLE OF OLD AGE: RETROSPECTIVE ANALYSIS

    A modern education system of people of advanced age is based on historically developed mechanisms of interaction of the state with people of advanced age. This work presents results of the historiographic analysis of a system of care of elderly people at the level of the state and society. The research shows that social maintenance was historically leading direction of the state support of people of advanced age. The paper shows how the content of support is defined by inquiries of people of old age. The authors prove that in modern conditions pedagogical and social space becomes more and more demanded for people of advanced age.

    pdf 64-68.pdf  (114 Kb)

  • Mushkina I.A., Grigoraschenko-Alieva N.M., Mihalkova Î.À., Shirkunova Î.G.
    THEORETICAL BASES OF THE “TVORITELI” PROGRAM IN LIGHT OF THE ASSOCIATIVE EFFECTS

    The article is devoted to innovative transformations of the user, provided by the “TVORITELI” program applying the possibilities of associative effect and the experience of participation in creating their own resource in accordance with the innovative development requirements.

    pdf 69-74.pdf  (120 Kb)

  • Penkov D.V., Horonko L.I.
    TASKS FOR MEANING AS A DIDACTIC TECHNOLOGY FOR THE INITIATION OF SENSE FORMATION IN THE LEARNING PROCESS

    In modern didactics, the methods and technologies that activate the cognitive activity of the student by connecting his semantic intentions are examined in detail. If this or that information "starts" personal sense of the student, and actualizes his estimated position in relation to the comprehended contents, respectively, the level of development of this material will be more personal, more steady and reflexively meaningful. Most often, a meaningful dialogue, didactic games, and reflexive technologies are considered as such methods. However, there is another group of methods initiating the meaning formation, rarely used in educational practice. Those are the so-called tasks of meaning, which give rise to an intention to search for personal meaning, actualization of the meaning-forming motive of cognitive activity, transformation of the meaning attitude of the student. The tasks of this type not only activate the sense formation, but also cause the effects of generalization (consolidation and generalization) of meanings, generate meanings of a higher and more stable level (semantic constructs and dispositions, and even elements of integrated semantic self-regulation). The main difference between the tasks on the meaning and the more traditional mental tasks is mainly that these tasks contain that what can be called a semantic choice, and depending on the type of semantic choice, tasks themselves on the meaning will vary.

    pdf 75-80.pdf  (120 Kb)

  • Rakhmatulina B.R.
    EDUCATION OF CIVIC CONSCIOUSNESS AS A RELEVANT SOCIAL PROBLEM OF CONTEMPORARY SOCIETY

    The article specifies the meaning of the concepts "patriotism" and "civic consciousness" and considers civil and patriotic education as inextricably linked. However, these concepts are not identical. This work also deals with the reasons of decrease in civic consciousness at youth. The author discloses relevance of civil and patriotic education in contemporary Russia.

    pdf 81-85.pdf  (109 Kb)

  • Skudnova T.D., Makarov A.V., Bartenevà S.E.
    IMPLEMENTATION OF INCLUSIVE PRACTICES IN THE PROCESS OF INTERACTION BETWEEN THE UNIVERSITY AND SOCIETY

    The article discusses the basic directions of sociocultural activity in the process of implementing inclusive practices in terms of interaction between the University and society using an example of municipal social program "Heart of Kindness" in Taganrog. The publication shows innovative technologies for inclusive education, contributing to the socialization and adaptation of children with disabilities.

    pdf 86-96.pdf  (176 Kb)

  • Tomilina S.N.
    PEDAGOGICAL CONDITIONS OF STATE-PATRIOTIC EDUCATION OF STUDYING YOUTH

    Patriotic education of today's students gradually becomes one of the priority directions of activity of higher education institutions. A significant part of University graduates will work in state bodies and structures, which puts on the agenda their formation as true patriots-statesmen, individuals with highly developed Patriotic and moral qualities. The realization of this goal is possible in the sphere of such direction as "State-Patriotic". Achieving the desired result in the traditional organization of the educational process is difficult for various reasons. One of them is the lack of necessary pedagogical conditions for the organization and conduct of the process of education of patriots-statesmen. The purpose of article is identification and theoretical substantiation of complex pedagogical conditions for State-patriotic upbringing of young students. The scientific novelty of this article lies in identification and theoretical substantiation of a set of pedagogical conditions that contribute to the effective State-Patriotic education of students.

    pdf 97-103.pdf  (130 Kb)

  • Uzdenov A.-Z. H.-M., Dzhaubaev Yu.A., Enokaeva S.S., Petkov V.A.
    FORMATION OF SOCIAL PROFESSIONAL COMPETENCE OF THE BACHELOR OF PHYSICAL CULTURE

    The paper investigates the essence, structure and ways of development of social professional competence of bachelors of physical culture, and reveals features of the organization of this process in the conditions of higher education institution. The authors describe the idea of creation of conceptual model of vocational training, the procedural, structurally functional and substantial components of which are aimed at the development of individual social experience and basic qualities of professional competence of students. Based on the revealed indicators, the publication defines the characteristic levels of manifestation of social professional competence, and specifies the perspective directions of its improvement.

    pdf 104-109.pdf  (118 Kb)

  • Tseeva L.H., Panesh B.Kh., Simbuletova R.K.
    INTERACTIVE FORMS AND METHODS OF TEACHING IN THE FORMATION OF THE ETHNOCULTURAL COMPETENCE OF STUDENTS

    The article substantiates the need to train teachers with new thinking, competent and able to solve professional and pedagogical tasks, especially in a multinational multicultural educational space. The process of formation of ethnocultural competence of future teachers is one of the important components of professional competence. The problem of the ethnocultural content of the preparation of bachelors of pedagogy is considered, and the interactive teaching technologies that contribute to the formation of the ethnocultural competence of students are substantiated.

    pdf 110-114.pdf  (114 Kb)

  • Shebanets E.Yu., Demkina E.V.
    TECHNIQUE OF DESIGN OF THE INDIVIDUAL EDUCATIONAL TRAJECTORY (PROGRAM) FOR CHILDREN WITH DEVIATIONS IN DEVELOPMENT

    The article deals with the problem of design of an individual educational trajectory (program) for children with deviations. An analysis is made of the regulatory framework regulating the right to education of disabled children and children with health limitations: guarantees of realization of the right to education in the Russian Federation; program of the Russian Federation "Available Environment"; the national strategy of actions for the benefit of children; and Convention on the rights of disabled people. The authors reveal the essence of an individual educational trajectory for children with deviations in development. Indicators and conditions on which the individual educational program has to be grounded are analyzed.

    pdf 115-120.pdf  (126 Kb)

  • Yasko B.A., Luzakov A.A., Stepenko O.B.
    ON INTERRELATION OF SATISFACTION WITH WORK AND PROFESSIONAL MOTIVATION OF THE SUBJECT OF THE PUBLIC CIVIL SERVICE

    The problem of interrelation of satisfaction with work and professional motivation of employees of body of the public civil service is considered. The theoretical review demonstrates that, despite considerable representation in modern researches of analytical data and various concepts of motivation of professional activity and satisfaction with work, this aspect of organizational and psychological markers of work of workers is insufficiently studied in relation to the public civil service. The analysis of the empirical data obtained thanks to the group of examinees differentiated on seniority duration shows that there are certain invariants characterizing interrelation of the studied psychological phenomena. This belongs to the expressed positive interference of a priority of internal motivation, on the one hand, and to the general satisfaction with work, satisfaction with achievements in work, on the other. The research shows that young employees have a specific relationship of internal motivation and increased interest in work and career growth. At the same time, a number of negative relationships indicate frustration of career expectations and aspirations for self-realization in a certain part of young employees.The satisfaction with working conditions which is positively interconnected both with internal and with external negative motivation is important for skilled workers. Our results illustrate that this category of employees is a personnel fund of the organization; their experience, professional skills, competence, the authority and organizational loyalty deserve adequate assessment from senior officials and can be used at the solution of problems of formation of positive image of the organization, organizational identity and commitment of all participants of labor process.

    pdf 121-131.pdf  (271 Kb)

    Linguistics
  • Arutyunova T.S., Cherkasova I.P.
    Dynamics of student’s conceptual sphere in light of academic discourse

    For the first time, an attempt is made to study the representation of concepts in academic discourse and to reveal the peculiarities of dynamics of a conceptual sphere of a contemporary student. The data obtained in the framework of this scientific research, based on the study of domestic and foreign sources, refereed periodicals, devoted to the study of discourse as a complex structural-semantic construction of an axiological system with a certain functional perspective. The results of the study are of theoretical significance, since it demonstrates a partial change in the structural-semantic filling of concepts, the proved partial preservation of meanings, and variable meanings. The research methodology is based on a questionnaire and on a comparative analysis of the fundamental concepts of one- and four-year students of higher educational institutions, aimed at identifying dynamics features of a conceptual sphere of a contemporary student. The data obtained can be successfully applied in linguistics and pedagogy.

    pdf 15-23.pdf  (144 Kb)

  • Bogdanova E.A.
    Phraseological units with the ethnonym component in French

    The article deals with the issues related to the French phraseological units with the ethnonym component. Selecting the material, we focused on the phraseological units encompassing the nouns designating ethnoses, which appeared in language due to cross-cultural communication. They are noted for brevity, figurativeness and reflect the attitude of native speakers towards representatives of other culture of language. The analysis and interpretation of semantics of the phraseological units containing ethnonyms show that the bad experience in contacts with representatives of other cultures most often is reflected in the French culture of language that has the explanation from a position of cognitive psychology. Data of the conducted research point to reflection of ethnic stereotypes in phraseology, and the sense of the majority of phraseological units with this component remains unmotivated. Many phraseological units with the studied component at the heart of the sense have the historic facts connected with contacts with other people and include a set of the qualities attributed by native speakers of French to representatives of other languages and cultures. The anthropocentric orientation of modern humanitarian researches defines relevance and prospects of studying phraseology, in particular the phraseological units containing ethnonyms. The obtained data can be applied in studying elements of the French culture of language, including the description of features of the French phraseological picture of the world.

    pdf 24-29.pdf  (107 Kb)

  • Kovrygina N.V.
    Creation of the concept "space" in the Russian language picture of the world

    The given research discusses the main features of the concept of "space", analyzes the features of the representation of this concept in the Russian linguistic worldview and reveals its ethno-cultural specificity. The author sets out to develop a system of analysis of Russian cosmonyms, consolidated in a conceptual macrosystem and achieves this by methods adequate to the subject and object of research. The concept is understood as a unit of collective knowledge, which has a linguistic expression and ethno-cultural specificity. Units reflecting the main associations are identified. The material of the research includes data from linguistic dictionaries. The scientific importance of the research is due to the fact that the author supplements and systematizes some theoretical concepts of the modern theory of the concept and represents the insufficiently explored concept of "space". The use of a set of different methods of linguistic analysis, including system analysis, made it possible to come to the conclusion about the importance of this concept in the space of Russian linguistic consciousness. As a result of research, some features of the concept "space" functioning in the Russian linguistic worldview were revealed. The research makes a contribution to the development of linguoculturology and linguoconceptology, describing the national specifics and evolution of the analyzed concept as one of the basic concepts of culture.

    pdf 30-33.pdf  (88 Kb)

  • Kopot L.V.
    Pragmalinguistic features of representation of gender stereotypes in an advertising discourse

    For the first time we undertake a new approach to the analysis of intensively developing advertising discourse from positions of gender linguistics. The purpose of this research is to identify the pragmalinguistic features of the verbal units, which transfer and fix the gender stereotypes. These stereotypes are traditionally functioning in society and actively, explicitly or implicitly, taking root into communication that, in turn, opens the way to creating the text focused on women or men. An analysis is made of gender roles of target audience, represented by an advertising discourse, and the verbal units of the perfumed advertising discourse realizing the representations historically developed in society concerning what has to be the woman and the man. Based on the methods of observation, comparison and a system research, we reveal the language means, which are verbally reproducing gender stereotypes through public discursive practices. Also, we define the specific techniques caused by gender intention of the addressee, allowing us to open profound mechanisms of behavior of women as the main consumers of perfumery products. Results of our research expand pragmalinguistic ideas of a gender phenomenon in the field of an advertising discourse and can be used in teaching higher school courses on sociolinguistics, cultural linguistics and ethnocultural linguistics.

    pdf 34-40.pdf  (101 Kb)

  • Levchenko T.L.
    Linguistic features of the representation of the of external beauty stereotype in the media discourse: gender approach

    An attempt is made to study the linguistic features of the functioning of the stereotyped view of external beauty in the media discourse, taking into account the gender approach. The work reveals and describes stereotypical ideas about the external beauty of a man and a woman in English linguistic culture. The material of the study includes the texts of gender-oriented English Internet magazines. The study used the methods of continuous sampling and classification of gender-marked vocabulary and the method of definition analysis. The conclusion is drawn that, under the influence of the media, new gender stereotypes of beauty are forming. The theoretical and practical significance lies in the possibility of applying the results of the study in creating courses of lectures on gender linguistics, as well as in drawing up dictionaries of linguocultural concepts in English.

    pdf 41-44.pdf  (92 Kb)

  • Plaksin V.A.
    On the linguistic economic worldview

    The purpose of this article is to consider the principles and stages of the formation of the economic worldview, its relationship with the corresponding segment of the linguistic worldview. To achieve it, the author uses an interdisciplinary approach treating the combination of the set of methods and research techniques used in the analysis of texts of different styles and genres (component analysis based on vocabulary definitions, contextual analysis and comparative analysis). The article discusses principles and stages of the formation of the economic worldview, which combines in the unified context terminological and non-terminological, narrowly specialized and generally scientific, linguistic and extra-linguistic information; as well as its relationship with the corresponding segment of the linguistic worldview. In this connection, the terminological system in its broadest terms – the "cornerstone" of the linguistic economic worldview development – is being analyzed, as given in the economic discourse. As a result, market economic terminology, being a systemically organized linguistic and discursive sphere, is viewed upon as structured knowledge about the worldview by key conceptual units. The changes in the structure and functions of the economic terminological system, reflected in the corresponding linguistic worldview, are determined by the general economic state of the country, the importance for the whole society of certain economic problems at a certain stage of its development. The theoretical significance of the results is in a demonstration of the relationship of a special sphere of vocabulary of market economic discourse as not just a list of terms, but a specific lexico-semantic and functional system, reflecting a certain relation of economic concepts. The practical results of the study can be useful for analyzing modern economic processes and creating tools for managing them.

    pdf 45-52.pdf  (122 Kb)

  • Popova L.G., Osadchaya O.N.
    The verbalization of the valuable component of the linguistic cultural concept “mercy” in the Russian and English languages (problems and prospects)

    This article defines the place of the concept “mercy” in existing classifications of linguistic cultural concepts. A method of revealing proverbs and idioms capable of representation of the valuable component of this concept in the language is proposed. The relevance of the proposed research lies in the fact that many scientific works are devoted to the study of the representation of concepts on the material of several languages, which is the object of close attention of the linguists of our days. The purpose of the work is to establish similarities and differences in the verbalization of the concept under study through the paroemias of the English and Russian languages, which contain in their composition the nuclear lexemes of the concept. In the course of achieving this goal, the following tasks were solved: to establish the nuclear lexemes of the concept of "mercy" in English and Russian languages, to identify and compare the composition of the paroemias representing this concept and containing these lexemes. Additionally, this article clarifies and compares the composition of nuclear lexemes of this concept on the basis of etymology dictionaries, thesauruses and bilingual dictionaries by means of the reversible method in order to discover proverbs and idioms containing these lexemes in phraseological dictionaries. In this article, phraseological units are systematized in the form of theme groups. Similarities and differences of this concept explication in the Russian and English languages are defined during the comparison.

    pdf 53-58.pdf  (113 Kb)

  • Tikhonova A.P.
    The problem of word order typology in the Hattian language and the Abkhaz-Adyghe parallels

    For the first time, a typological interpretation of the structure of the Hattian sentence is given. The basis of the study was the opposition of transitivity / intransitivity as the main property of the verb and as a major feature of the language structure. The study of the ways of transferring subject-object relations in the Hattian language made it possible to come to the conclusion that the verbal preverbs dominate in the transmission of these relations, which gives grounds to consider the Hattian language to be basically ergative. The Hattian verb dictates a word order in which the object of the action takes the first place, the doer of the action (subject) follows it, and the predicate itself (verb-predicate) tends to occupy a phrase-terminal position. In the Hattian language, intransitive verbs form the basis of the nominative construction, and transitive verbs form the basis of the ergative construction of the sentence. Comparison of the typology of word order in the Hattian and Abkhaz-Adyghe languages revealed a striking similarity between them, which points to the common origins of these languages. The research results can be applied when writing the history of the Abkhaz-Adyghe languages.

    pdf 59-65.pdf  (135 Kb)

  • Kharaeva L.Ch., Ezaova M.Yu.
    On the historical and semantic evolution of one Adyghe root

    For the first time, the article deals with the historical and semantic development of the etymological complex delhu. Etymological, historical, semantic and linguocultural analyses of derived lexemes, dating back to the etymon, are carried out using a broad illustrative material of the Kabardino-Circassian, French, and Greek languages. The article also provides data on the parallel development of French lexemes, which are in a hypothetical etymological relationship with the Adyghe, through the ancient Greek language. The article explores the relationship between the two lexemes: the Adyghe dalyku and the French dauphin, ascending by the results of the analysis to a single root. The analysis of linguistic and extralinguistic facts allows us to assert that the hypothesis we put forward about the etymological and semantic relationship of the analyzed lexemes is justified. This statement fits into the system of semantic transitions in words that go back to one etymological complex. The conclusions given in the article are supported by the proven existence of close Adyghe-Greek relations, which affected the emergence of numerous language parallels. Greek language and culture are still a donor language in various fields of human activity, a mediator between different linguistic cultures. In addition to the Adyghe and French linguocultures, this study touches the Indo-European language, where the studied lexemes are reflected.

    pdf 66-76.pdf  (165 Kb)

  • Khuazheva Z.G.
    Functional - semantic varieties of a paraphrase

    Varieties of paraphrasing in a literary text are considered. Our goal is to show that the paraphrase can be used for different variants of the meaning of the statement. This is possible due to the variability of language expression, the presence of different ways of information design. The relationship between the paraphrase and the primary designation of the situation is based on the variable reproduction of the content with the full or partial development of the language form. The material of the study was the literary texts of Russian classics of the 19 – 20th centuries. The paper used search methods of empirical and theoretical research: analysis, synthesis, comparison. The relevance of this research lies in the fact that paraphrase can be considered as a macrostructural stylistic figure, contributing to the strengthening of the author's image, the disclosure of its multi-aspect and performing the text-forming function of the prospectus. The results of the study may be useful for further development of typologies of paraphrasic transformations in the text and identification of the function of paraphrasing as a text-forming factor.

    pdf 77-80.pdf  (87 Kb)

  • Khuazheva Z.G., Tlevtsezheva M.M.
    Specificity of the art text, paraphrase as the component of esthetic information

    This article discusses the analysis of the participation of paraphrases in the dynamics of the figurative development of verbal-artistic information. Our goal is to show that paraphrase provides meaningful enrichment of information due to the effect of repetition, expansion, stratification or fragmentation of the earlier designated information. The material of the study was the artistic texts of the Russian classics of the 19th and 20th centuries and published literary translations from French into Russian. Research methods were determined by the specifics of the object of study. Among them are the methods of translation comparative analysis, and elements of the transformational and component techniques. The relevance of this study lies in the fact that the linguopoetic essence of paraphrase and the use of paraphrase in artistic discourse are not well understood. This aspect is very important, since semantic processes are accompanied by textual implications, which are of great importance for the realization of the intention of the author of a literary text, since they are associated with the development of additional images on an associative basis. The study allows us to reveal the specifics of the use of paraphrases in a literary text as a method of linguistic poetics and as a method of translation. The results of the study may be useful for the further development of the problem of paraphrase in the translation perspective.

    pdf 81-85.pdf  (93 Kb)

  • Tsaturyan M.M.
    Linguotheoretical aspect of studying the text of the novel 'The Posthumous Papers of the Pickwick Club' by Charles Dickens

    This paper examines the relation of postpositive to the lexical-grammatical kinds of prepositions and adverbs based on the original text of the novel by Charles Dickens 'The Posthumous Papers of the Pickwick Club'. The recognition of the super-specific nature of the verbal-post-positive unit (VPP) and, accordingly, the lexical status of their component - the verbal core and postpositive, does not give a concrete answer to the question of their linguistic nature. As the units used in colloquial English, VPP are of interest from the point of view of communicative linguistics. The study analyzes the overall correlation of the signs of wholeness and separate grammaticality in the structure of the VPP, which points to a significant predominance of the latter. The English language has no lexemes whose components would have mobility similar to that of the components of the VPP under study.

    pdf 86-90.pdf  (99 Kb)

  • Tsaturyan M.A.
    Discursive character of the language person in the political discourse

    The paper presents the review of language person in political discourse in the system of linguistic researches. Definition of the important features of language person in political discourse as a specific kind of media discourse and as a subject of a linguoculturological research is given. The research shows that suggestibility and personality, being the peculiarity of speech impact, characterize the language person in the political discourse. The suggestive impact on the recipient by means of figures of speech is implemented through the synthesis of communicative, linguocultural and linguostylistic categories. The publication describes the figures of speech as the means of suggestibility of the political discourse: metaphor, simile, epithet and so on. The political discourse includes not only the logic, rhetoric and linguistic means of the speech impact, but also personal sense structures, among which are values, opinions and convictions of the author that are expressed with the help of irony, estimating lexemes, idioms, simile, lexical and semantic repetitions, etc.

    pdf 91-95.pdf  (98 Kb)

  • Chigrinova E.A.
    The ñomparative analysis of an objectivization of the main signs of an image stereotype "the bad doctor" in the Russian and British media

    High interest of mass media in healthcare field, namely in level of qualification and professionalism of medical personnel, determined the topic of the presented research, the object of which is the image of a medical worker, which was considered for the first time from the standpoint of the stereotyped image. Two possible scenarios are established: positive and negative, that represent the stereotyped image of the doctor. The structure of the identified images is considered from the point of view of field organization: central and additional signs are distinguished. The stereotyped image of a "bad doctor" is described in detail. The data obtained within the scientific research based on studying and the analysis of the publications of the Russian and British network press creating a negative image of the doctor made it possible to reveal the multi-level language means verbalizing the main signs which are the center of field structure of images stereotypes "the bad doctor" and "a bad doctor". As a result of a detailed comparative analysis of the empirical material, similarities and differences in the means and methods of objectifying the established main signs of the considered stereotyped images were revealed. The findings of the research contribute to the further development of the linguoculturological approach to description of means of expressing social objects in various languages and can be used in university courses on lexicology, stylistics and rhetorics.

    pdf 96-101.pdf  (104 Kb)

  • Shokarova O.A.
    The problem of interpreting special scientific terminology in the explanatory dictionaries of the Adyg languages

    For the first time, a study is conducted to identify the problems of interpretation of special scientific vocabulary in the explanatory dictionaries of the Adyg languages. The relevance of the stated theme is determined by the fact that the inclusion of special lexemes of a scientific nature in general philological dictionaries and their description is very complex and requires a separate scientific consideration. The aim of the study is to study the problem of the interpretation of scientific terms in the Adyg dictionaries. To identify and resolve this problem, the scientific terminology from the field of linguistics, presented in the general philological and explanatory dictionaries of the Adyg languages, in particular in the "Dictionary of the Kabardino-Circassian language" and the explanatory dictionaries of the Adyghe language is considered. According to the principles of lexicography, the inclusion of the term in the explanatory dictionary takes place on actual basis of its belonging to the lexical reserve accumulated by educated people - experts in different fields, as well as on the selection of texts used as sources of materials and the nature of use in the context, etc. Without focusing on the discussion of these criteria, in our study we will consider the semantic characteristics of the terms included in the explanatory dictionaries of the Adyg languages. The research methodology is based on a comparative analysis of interpretations of linguistic terms presented in the explanatory dictionaries of the Kabardino-Circassian and Adyghe languages, as well as on the etymological and semantic analysis of some considered lexemes. Practical and scientific significance lies in the fact that the results obtained can help in conducting research in the field of Adyg lexicography and linguistics in general.

    pdf 102-107.pdf  (101 Kb)

    Literary Criticism
  • Kukueva Z.V.
    The main prerequisites and trends of development of autobiographical prose in the Chechen literature

    An attempt is undertaken to analyze the reasons of relevance of autobiographical prose of Moussa Beksultanov against the background of development of an autobiographical genre in the Chechen literature in the context of literary process of the North Caucasus. Taking into consideration that throughout history of professional art literature of the region this genre was not widespread both in the Chechen literature, and in the majority of other new written literatures, this research defines the reasons, sources and prerequisites of this phenomenon. The publication shows that throughout the long pre-literature, preliterate period, predominant for folklore outlook were a mythologism, fiction, and a fantasy. Signs of such phenomena as historicism, "documentalism" were minimized. The author proves that early forms of a biographism and autobiographism in the history of literature are for the first time formed based on the developed professional literature, in particular, literatures of the people of Russia whose formation belongs to later period, taking into account similar traditions of the Russian literature and national writers educators of the 19th century, in this case – Vainakh writers Chuck Akhriev and Umalat Laudaev. The analysis of signs of autobiographism in their texts made it possible to reveal such components as use by authors of their own life experience, biographic episodes, with expression of an open position, and such important component of the autobiographical narration as the image of the author having specific lines. The technique of this research is based on the comparative analysis of a phenomenon of works of "extra art", but very peculiar type in literatures of the North Caucasus since the middle of the 20th century. The author carries out historical state-of-the-art review of an autobiographical component in the pre-war (S. Baduev, S.B. Arsanov, M.Mamakaev) and contemporary Chechen prose and poetry. Results of this research can be applicable as a methodological basis for the literary and typological analysis.

    pdf 108-113.pdf  (100 Kb)

  • Naptsok B.R., Meretukova M.M.
    Motives of Oriental fairy tales in Charles Dickens's creativity

    The purpose of this article is to analyze the works of Charles Dickens, which include subject and figurative motives from the Oriental fairy tales of the collection "Thousand and One Night". The scientific importance of this research is in poor study of a question on influence of the Arab fairy tales on Dickens's creativity. The comparative - typological analysis of Dickens’s art and publicistic texts and letters allows us to claim that in many compositions of the English writer there are subject and figurative motives of fairy tales, which help him to disclose the extensive range of art values, to rethink the known fantastic images in a new way and to create original images. Our results show that Dickens's addressing Oriental fairy tales opened the way to expanding significantly limits of art and publicistic texts by means of the semantic analogies, direct or fragmentary quotes, intra text inclusions, hints and reminiscences which are indirect references to the known Oriental plots or characters. The practical importance of this research lies in use of its results when studying relevant problems of history of the English literature.

    pdf 114-119.pdf  (104 Kb)

  • Panesh U.M., Shazzo Sh.E.
    The Adyghe prose on a historical subject in light of domestic literature of the 1950s

    The article investigates the nature of formation of the Adyghe prose on a historical subject of the beginning and the second half of the 1950s in light of domestic literature. The purpose of this research is to analyze an originality of problems, composition, and genre forms of works of the Adyghe writers of this period. Such lines of art of a word as strengthening problematical character, the movement to variety of art means, and updating genre formations are formulated. The cultural - historical and comparative - typological methods used in work make it possible to formulate conclusions on that the Adyghe prose on a historical subject begins to overcome an newsworthiness, a unilateral descriptiveness and there begins the movement on a way of style variety. This work solves theoretical problems of formation and development of genres of historical prose. Results of this research can find application at a research of history of domestic literature, and in development of various textbooks and manuals.

    pdf 120-125.pdf  (105 Kb)

  • Stepanova T.M., Autleva F.A.
    Features of expressive system of the book "The Legend of Sleepy Hollow" by W.Irving

    The article reveals and analyzes key parameters of a system of figurative and expressive means in works of the American writer Washington Irving using the material of his book "The Legend of Sleepy Hollow". Characteristics are given for various interpretations of category of figurativeness in literature presented in estimates of domestic scientists. The purpose of this research is to analyze figurative function of artistic literature in connection with specific objectives of expressiveness of the literary text, dictated by its genre specifics and belonging to a certain literary and artistic direction, namely: to Romanticism. A study is made of specific forms, methods, techniques, and the basic principles of creation of expressive system of the book "The Legend of Sleepy Hollow" by W. Irving using the material of translation of S.A. Bobovich into Russian as manifestations of an originality of its content and artistic form. Visual, color, tactile motives, images of the work and their multiple-valued functions are analyzed. Examples of intertextual relationships are noted, and existence in the text of synthesis of romantic and realistic ways of the rendering is confirmed. The data obtained within the research based on comprehensive textual study of the work, provisions of a number of the authoritative sources and the reviewed periodicals devoted to the mentioned problems promote identification of the main signs causing the expressive figurative and semantic basis of the analyzed text. Results of the research open the way to systematization of approaches to the analysis of the image system of the work of art, all expressional means creating its esthetic value in general. The obtained data can be used as initial material for development of skills of the practical analysis of texts of the synthetic plan and as theoretical base for further studying the principles of a combination of romanticism and realism, elements of versatile, multidirectional genres and artistic techniques in the course of the textual analysis of literary works.

    pdf 126-132.pdf  (109 Kb)

  • Khakuasheva M.A.
    The metaphysics of evil and reconstruction of new morality in the story "The Forest of Loneliness” by N. Kuek

    The article investigates the problems of genesis and manifestation of the phenomenon of evil, vividly manifested in the novel "The Forest of Loneliness". The relevance of this aspect is exacerbated by the fact that the ontology of evil is central in the work of N. Kuek. Evil is embodied in archetypical images, the most typical of the Adyghe culture, but in the works of Kuek they are "mutated" by contamination, which gives the traditional image atypical features. The aim of the study was to identify the concept of the right strategy of opposition to evil, which acts as a key semantic core of the story. At the same time, it should be considered as one of the most important tasks of the author. In the course of the research, the author used mainly a historical - comparative method, which most fully corresponds to the specifics of the artistic narrative. One of the important conclusions is the definition of the genre specificity of the story, which can be defined as a philosophical historical story-parable.

    pdf 133-140.pdf  (122 Kb)

    Folkloristik
  • Sokolova A.N.
    From life of folklore genres: Song subject transformations and verbal archetypes

    The paper explores the Kuban national songs "Dukhoborochka" and "Oh, You, Galya, Young Galya" which are not coinciding in music, but having the general storyline. By comparing various song versions of Dukhoborochka, we have found legendary and scientific justifications of its popularity, stable and unstable instructive motives. The first ones include the motive of cruel punishment of the girl for her trustfulness and hastiness through burning, the motive of free Cossack life. The second include motives of "the Cossack cunning", insidiousness and a detail of maiden desecration. In versions of the "Oh, You, Galya, Young Galya" song there is a replacement of heroes: instead of Cossacks, "Khazar Jews" act as Galya's "murderers". Cossacks are endued with lines of saviors of the girl. The late origin of this song (in comparison with Dukhoborochka) is confirmed by change of value orientations. In texts of more "ancient" songs, the Cossack tempts a dukhoborka with liberties of the Cossack life. In both invariants of songs, relationship with Old Slavic folklore archetypes is fixed. Cossacks tie the girl for braids (desecration symbolics) to the pine having complicated symbolical loading (a pine is a symbol of death and eternity, a machismo embodiment).

    pdf 141-147.pdf  (126 Kb)

    Journalism
  • Barouqa Bibars, Ahmadulin E.V.
    Features of television development in Jordan

    The purpose of this paper is to analyze the main stages of formation and development of television in the Hashemite Kingdom of Jordan. The research of modern problems of television in Jordan has practical value for definition of its role in a system of national media, as well as in the state and society. The methodology of work is based on the complex analysis of modern Jordanian TV in the context of historical, cultural, social and political processes, and includes methods – historical, system, structurally functional, and comparative. The main thing is the conclusion that for years of its development, the television of Jordan considerably progresses in various directions – in telecasting hardware, in training of professional staff and expansion of genre and thematic range of telecasts. Results of this research can be used for further studying the media of the Arab region and, in particular, for publicizing the work of media of Jordan.

    pdf 148-152.pdf  (92 Kb)

  • Zykov O.P., Ryabova T.V.
    The ideology of illusions of the USSR calendars in pre-war years (based on the example of the "Desktop calendar for 1940”)

    The purpose of this publication is to study the composition and content of one of the types of media of the USSR in the pre-war years using an example of a printed annual calendar of the book type. The non-ideological analysis in the conditions of society of the transition period allowed us to establish the status of its target and reader appointment. The methodological basis was the historical and comparative method of research. For the first time the authors of this publication introduce paradigmatic characteristics identified from the context of the analyzed issue of print media into scientific circulation of the theory and history of journalism. It is stated that the calendars of the pre-war years have become the main yearbooks of instrumental journalism. The practical significance lies in the possibility of using the results of the study in the preparation of textbooks and anthologies on the history of journalism.

    pdf 153-161.pdf  (131 Kb)

  • Kotova K. Yu.
    Columnistics in modern online media

    The article discusses the author's columns, published in modern online media. The author describes the current state of the columnistics as one of demanded genres of authorial journalism, examines the peculiarities of texts in the column genre and defines their main subjects. The purpose of this research is to analyze author's texts of columnists in various online media. The practical importance of work lies in timely studying genre features at the present stage of development of journalism in order to identify the effective principles of work of columnists of modern editions. For the first time at the present stage, an attempt is undertaken to study a number of author's texts, focusing attention on a form and presentation, as well as to justify approaches in creation of effective columns. As a result, the author arrives at a conclusion that the current state of the column genre, one of the popular genres of journalism, is characterized, firstly, by increased interest in the author’s personality as a subject of the statement, and secondly, by a masterful ability to establish contacts with the audience by the columnist himself, choosing the appropriate form for the narration. The results obtained during the research can be successfully applied both directly in practice of modern editions of Internet mass-media and as a theoretical basis for further studying the columnistics as one of demanded genres of author's journalism within professional disciplines.

    pdf 162-167.pdf  (106 Kb)

    Study of Arts
  • Begicheva O.V.
    Typology of stories and features of music representation of characters in the taboo ballad of Romanticism

    The article presents the classification of taboo ballad plots and analyzes the characters in this typological variety of the genre. The purpose of the article is to reveal the connections of literary and musical ballads, using the methods of theoretical poetics and holistic musicological analysis. The objectives of the work include the typology of ballad plots and ways of their embodiment in the musical art. The author shows that the romantic ballad often uses three "wandering plots": "the arrival of the dead groom", "marriage with a mythical creature" and "retribution". The sources of their origin determining the subject-conceptual aspect of the content of repeating character models are named. In the taboo ballad they were Infernal priest, Lover and Narrator. Their musical characteristics, which received concretization through migrating ballad-intonation complexes, are systematized. The conclusion is made about the role of these characters in the construction of the genre Canon of the musical ballad.

    pdf 168-174.pdf  (135 Kb)

  • Pchelintsev A.V.
    Arrangement as a method of contemporary interpretation of national musical instruments (the domra as an example)

    For the first time, an attempt is undertaken to understand the problem of timbre reintroduction of the domra in the context of its integration into the sphere of pop-jazz music using the methods of arrangement. A set of expressive means has been identified, which determines the timbre-acoustic characteristics of the instrument in its new genre and stylistic conditions. An analysis is made of techniques and methods of arrangement as a means of modern interpretation of the domra. The author reveals relationship between the technical equipment of the instrument, aimed at the stylistic accuracy of the interpretation of jazz music, and intonation techniques borrowed from related instruments. Specific articulation in the context of pop-jazz stylistics is considered as an important expressive means. The color space of the domra, which is an important facet of timbre re-toning, is studied based on the results of experiments in the spectral properties of the instrument sound, and is a bright expressive tool in the process of arrangement. The results of the study are of theoretical significance, since they open the way for further study of the acoustic properties of folk instruments and their widespread introduction in pop-jazz music. The obtained data can be successfully applied in arranging activities, opening the way to expanding the range of artistic solutions for the processing of the original image of the borrowed original source and its peculiar style transformation.

    pdf 175-182.pdf  (135 Kb)

  • Shyntyapina E.S.
    Art and decorative elements of Stalin’s architecture of sanatorium complexes in the southern coast of the Crimea of the 1950s

    The article deals with artistic and decorative elements that characterize the Stalin’s period in the architecture of the USSR, embodied in the sanatorium complexes of the southern coast of the Crimea in the 1950s. Constructed according to stylistics of the Soviet neoclassicism and an empire style, sanatoriums of the Crimean coast reflect the general architectural tendencies, as well as the principles and artistic techniques applied everywhere in Stalin’s architecture of this period. The spatial essence of architecture is connected not only with its intended purpose, but it belongs also to the esthetic spiritual category, which is capable to make high emotional, art impact on the person. The ornament and a decor decorating architectural monuments including recreational constructions are one of the most important means of art and spatial expressiveness. The article reveals the unique style characteristics of the decorative and artistic appearance of sanatorium complexes, which are of particular value in the historical and cultural context of the Soviet art of architecture. The results of the study make it possible to assert that the ensembles of sanatorium buildings are of special cultural and historical value and are a separate architectural unit in the history of the Soviet art.

    pdf 183-187.pdf  (93 Kb)

    Biological Sciences
  • Doeva À.N., Gagieva Z.A.
    Characteristics of physical state of school students from the city of Vladikavkaz

    The paper presents the results of a study on schoolchildren morbidity in the city of Vladikavkaz. It has been established that modern methods of diagnostics and treatment are necessary. As statistical data testify, the most widespread diseases at school students of the city of Vladikavkaz are infectious diseases and diseases of the respiratory and masculoskeletal system.

    pdf 17-20.pdf  (272 Kb)

    Mathematics
  • Kozlov V.A., Palandzhyants L.Z.
    On subalgebra structure of polynomial multiplicatively integrated matrix functions of the second order. IV

    In this paper, we investigate the problem of the polynomial curvilinear multiplicative integrals. The publication reveals the structure of subalgebra of the multiplicatively integrated matrix functions of the second order. The research is conducted according to degrees of polynomial curves.

    pdf 11-16.pdf  (303 Kb)

    Technical Sciences
  • Simankov V.S., Buchatskaya V.V., Teploukhov S.V.
    Methodology of identification and accounting of initial information uncertainty in the intellectual situational center

    The generalized classification of uncertainty types is formulated, characteristics of initial information are described, their compliance to the allocated uncertainty types in a system is established. The possibility of transition from one type of uncertainty to another is specified. Methodical approach to identification and accounting of initial information uncertainty in the course of the system researches is offered.

    pdf 21-27.pdf  (462 Kb)

  • Medvedev Yu.S., Zhuchkova V.V., Piotrovsky D.L.
    Prediction of construction durability at the design stage of the system emission control taking into account the fracture toughness of the material thermal exposure

    When designing systems to reduce the toxicity of exhaust gases, crucial for the forecasting of system resource is the determination of the service life of the system. In the article, the problem of determining the influence of defects of construction material for its strength characteristics is solved. Determination of the critical value of stress intensity factor of surface defects makes it possible to select the construction material significantly reducing the risk of subcritical fracture still at the stage of design.

    pdf 28-32.pdf  (325 Kb)

  • Kashin Ya.M., Belov A.À., Kopelevich L.E., Samorodov A.V., Artenyan K.Z.
    Control algorithm for step-modulated inverter

    This article presents a description of the developed control algorithm for a step-modulated inverter. The publication describes the selected speed curve of the seven levels of voltage. The results of computer modeling a step-modulated inverter operating in accordance with the developed control algorithm are presented.

    pdf 33-40.pdf  (582 Kb)

  • Vlasenko À.V., Zhdanov A.A.
    Structural decomposition of the production system with the use of two-criteria parametric estimation

    Solving the problem of forecasting the time series of production systems is a complex task, due, on the one hand, to the heterogeneity of individual components in the structure of the construction process and, on the other hand, to the effect of irregular random factors associated with deviations from the planned mode of performed works, which together leads to irremovable nonstationarity and nonlinearity. In order to automate the process of structural identification of homogeneous components in the structure of the production system, a two-criterion parametric estimation method is proposed based on the example of construction of oil and gas wells, based on estimating the actual value of the measured indicator and calculating the measure of approaching the system to the limit of resource niches corresponding to individual types of construction works. The application of the developed method will allow us to determine in the automated mode the current state of the system and predict the dynamics of its future development for objects-analogues. Experiments confirming the effectiveness of the developed method of structural identification were carried out for 54 objects, the time series of which are represented by 2430 measurements, the average relative identification error was 3%.

    pdf 41-46.pdf  (663 Kb)

  • Gorovenko L.A., Aleksanyan G.A.
    An analysis of didactic opportunities of using RealTimeBoard virtual whiteboard tools in the educational process

    In the article, the relevance of use of the new training technology with use of services of interactive online boards is proved. A comparative analysis of the most popular services to support visualization of distance learning in terms of their didactic efficiency is presented. Based on the method of expert assessments, the choice of the most effective RealTimeBoard-service from among the virtual boards presented in the market of educational technologies is justified. The model of organization of remote group and individual lessons using Internet technologies is described.

    pdf 47-53.pdf  (574 Kb)

  • Zangiev T.T., Chastikova V.A., Tugusheva Z.Ya., Gunay F.R.
    Application of cluster analysis in the biometric identification of user

    This article discusses the method of universalization of a previously developed cluster map for its application not only as a tool for distributing electronic media, but also for using it in various areas of categorization by the possibility of changing the matrix configurations. As an example of the improvement of the methodology, the use of user identification by voice is considered, since this area is relevant and its scope is extended, ranging from information protection to forensic science. A person’s recognition algorithm occurs in the following sequence: a user utters a voice password suggested by the system that generates it in a pseudo-random manner, then the person is identified by his characteristics (the program checks the voice characteristics on a given word on the cluster card), as soon as the system detects the compliance of reference samples with real-time samples, it recognizes the person who enters the system and provides access to information.

    pdf 54-58.pdf  (287 Kb)

  • Litovka N.V.
    A method of locating distribution centers of the spatially distributed complex

    The article presents the idea of a method for locating distribution centers of a spatially distributed complex without the territory restrictions. The method consists in solving three problems: determining the number of distribution centers that need to be placed using the method of comparing options; determination of the best locations for placement of distribution centers using the ant colony algorithm; identifying the best location from the previously determined using the penalty function method.

    pdf 59-64.pdf  (304 Kb)

  • Kashin Ya.M., Knyazev A.S., Kopelevich L.E., Samorodov A.V.
    Method of calculation of the main parameters of the synchronous generator with permanent magnet excitation for hybrid energy systems and its implementation

    The article presents the method developed by the authors for calculating the main parameters of the generator with excitation from permanent magnets of conical design, and the calculation of the generator developed by the authors for operation as part of a hybrid energy complex is implemented.

    pdf 65-80.pdf  (513 Kb)

  • Chastikova V.A., Dinmukhametov T.G.
    Comparative analysis of neural network algorithms for cloud computing

    Cloud computing today is one of the most powerful computing infrastructures. Currently, most cloud platforms are based on operating systems that use basic CPU scheduling algorithms, but, as a result, do not have enough intellectual component to build an innovative computational model. The paper presents the advantages of using artificial neural network algorithms in terms of increasing the efficiency of processor scheduling in cloud computing. In addition, a set of characteristics and theoretical indicators are proposed for comparing various mechanics of artificial neural networks and finding the optimal algorithm for planning cloud computing CPU.

    pdf 81-85.pdf  (304 Kb)

    Enterprise economy
  • Kretova A.Yu.
    ECONOMIC APPROACH TO ASSESSING THE EFFICIENCY OF THE ENTERPRISE

    The article discusses the works of leading domestic and foreign scientists and economists on issues of assessing the effectiveness of the enterprise. A comparative analysis of the known approaches, methods and methods for assessing the effectiveness of the enterprise. Analysis of the existing methods of economic approach to assessing the effectiveness of the enterprise showed their fragmentation and inconsistency. It was revealed that among the analyzed methods of the economic approach, each has both advantages and disadvantages that affect the degree of their practical application, which does not allow us to consider the effectiveness of the enterprise as a complex category. The development of a new improved concept of the procedure for assessing the effectiveness of an enterprise based on a model is proposed, with the highlighting of the effect with a retrospective, current and future nature of manifestation.

    pdf 88-95.pdf  (159 Kb)


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