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2024.1ManagementKOBOZEVA E.M., AL SEKHMARANI M.H.,RYABTSEVA S.V.HOW TO IMPROVE THE EFFICIENCY OF COMMUNICATION IN SOCIAL MEDIA ON THE EXAMPLE OF CHEF PROJECT LLC: ANALYSIS
The article discusses conceptual approaches to defining the contents of communication. The authors highlight the key elements of the marketing communications system and determine the possibility of their application in the restaurant business. The research studies the tools used within the communication policy of Chef Project LLC, identifies the advantages and disadvantages of the communication policy, resulting in a new marketing communications program which includes the active use of social media. The authors conclude that the development and implementation of a marketing communications program will allow the company to use all available resources efficiently and productively, ensuring its competitiveness in the restaurant business.
DEVELOPMENT OF THE INNOVATIVE POTENTIAL OF A COMPANY IN THE OIL AND GAS INDUSTRY (BASED ON PJSC NK ROSNEFT)
The article notes the need for the development of innovative potential at the enterprises of the oil and gas industry. The most important factors requiring the introduction of new technologies that contribute to improving production efficiency are indicated. The analysis of the innovative potential of the enterprise of the oil and gas industry of Rosneft has been carried out. Measures are proposed to improve and develop the innovative potential of the company, which will increase the efficiency and improve the results of the operation of the enterprise. It is concluded that innovative activity contributes to the search for new oil and gas fields, an increase in the resource extraction coefficient and the depth of processing of materials, and a reduction in losses during the extraction and transportation of oil and gas.
THE TRANSFORMATION OF THE MODERN MODEL OF CORPORATE SOCIAL RESPONSIBILITY: TRENDS, FACTORS, AND RESULTS
This paper considers the factors that determine the ongoing transformation of the corporate social responsibility model into the ESG concept. As a result of the analysis, the author highlights modern trends in the development of corporate social responsibility. The factors contributing to the introduction of the ESG approach into Russian companies and the specifics of the implementation of the ESG concept in Russia are presented separately. In addition, the paper identifies potential ESG risks for companies that ignore "sustainable development".
EFFECTIVE PUBLIC MANAGEMENT OF INVESTMENT PROJECTS TO ACHIEVE SOCIO-ECONOMIC DEVELOPMENT GOALS
The article analyzes the principles of how investment projects are chosen to receive state funding. The author compares methods for assessing the effectiveness of investment projects funded from state budget at the federal and regional levels. On March 2, 2024, the government started using updated principles for assessing the feasibility of using state budget funds for investment projects. The author chose to study the approaches used by Moscow and St. Petersburg as samples for analyzing methods at the regional level. The data obtained by the author based on the results of the study are verified by analyzing the results of control and analytical activities of the Accounts Chamber of the Russian Federation.
GENERAL PEDAGOGY, HISTORY OF PEDAGOGY AND EDUCATIONDagbaeva N.Zh., Liu XiaowenDEMOCRATIZATION PROCESS IN MODERN UNIVERSITIES OF CHINA: PROBLEMS AND PROSPECTS
This article examines the features of the development of the democratization process in modern universities in China. The study analyses the democratization development strategy, its impact on the evolution of society in general and the education system in particular. Moreover, it investigates the expansion of democratic freedoms for students, which as a result leads to positive changes at all levels of the education system. Modern researchers believe that comprehending and resolving the complex relationships between universities, society and the government, alongside a steadfast commitment to a human-centered approach and active promotion of democratization in higher education, form a stable foundation for the advancement of the education system and the stimulation of research and development achievements.
Democratization in China has its own history. The authors identify two important stages in the development of democratization in the country. The first stage begins with the formation of the state in 1949 and the second stage begins in 1999, and continues to the present day. The process of democratization implies the granting of academic freedom and management, the establishment of subjective relationships between teachers and students, and the possibility for students to enjoy freedom in their lives and studies. This also entails engaging in scientific research under the guidance of a certain teacher and pursuing independent study of individual courses.
The article analyzes the complex path of the formation of democratic foundations in the education system, its main content and mechanisms, and outlines possible ways of development. One of the development strategies is to expand communication channels at all levels of government and within various university groups, to expand the mechanism for implementing the democratic rights of teachers and students through representation.
REFORMING IDEOLOGICAL AND POLITICAL EDUCATION IN HIGHER EDUCATIONAL INSTITUTIONS IN CHINA
The relevance of the research topic lies in the fact that multiculturalism and globalization influence the development of Chinese socialist higher education.This calls for reforms that take into account its specificities. Fundamental changes in the higher education system in China concern the improvement of the political and ideological education of students. It is planned to establish a new approach to teaching a number of humanities disciplines (philosophy and social sciences), which is said to strengthen the country's cultural soft power. The purpose of the study is to analyze the ideological and political education reforms in higher educational institutions in China. The methodological basis of the study determined the methods of analyzing information. The author used the method of collecting facts and statistical observation; survey methods and questionnaires were used as research methods. The author examines the implicit approach to the political and ideological education of students in China. Ideological education is inseparable from pedagogical education. It is concluded that it is possible to impart ideological and political knowledge only together with the professional one, however, the effectiveness of this activity in universities depends mainly on the leaders and teachers of specialized courses who understand the essence of implicit education within the framework of ideological work. The author proposes measures of improving the strategy of implicit political and ideological education of Chinese students. These measures include the formation of ideals and beliefs of Chinese students through the study of traditional Chinese culture and specialized humanities courses, updating methods of ideological and political training and education, and treating political and ideological education as an educational project.
THEORETICAL ANALYSIS OF CONTEMPORARY RUSSIAN EXTREMIST CRIME IN THE ADOLESCENT-YOUTH ENVIRONMENT
The paper provides a theoretical analysis of contemporary Russian extremist crime in the adolescent-youth environment. Modern society is facing an increase in manifestations of extremism, which are becoming more professional and brutal. Special attention is paid to extremist behavior among adolescents and young people, which is associated with violent actions. Extremist activity represents the activity of various religious and social organizations and associations, mass media and individuals aimed at planning, preparation, organization and implementation of activities focused on undermining state security. These actions also involve forcible change of the constitutional system, appropriation or seizure of power, humiliation of national dignity, organization of armed and terrorist activities. Additionally, extremist activity may involve propaganda of Nazi symbolism or attributes or similar to Nazi to the point of merging; calls for public execution of such activities and their financing. The aim of the research is to provide a theoretical analysis of the essence of extremism, the causes and factors of its manifestation in the adolescent-youth environment.
The essence of extremism lies in its ideology, which nourishes and directs extremist activities, the main goal of which is to unite extremist organizations. A full understanding of extremist ideology requires more than a list of individual ideas. It is expressed in concepts such as the idea of racial, social, and national inequality, as well as the idea of genocide and physical violence against social opponents. A mature understanding and a more comprehensive view of extremism require a deeper analysis and awareness of the internal causes and consequences of such ideology. The article discusses various manifestations of extremism: national extremism, national-ethnic extremism, racial-ethnic extremism, religious extremism, political extremism, religious-political extremism, environmental extremism, religious-ideological extremism, and social extremism. The analysis of the causes and factors of extremism in the adolescent-youth environment is provided. In our country, adolescent extremism is represented by a three-level system: organizational level, mental level and behavioral level. Adolescents exhibit certain characteristics that are inherent in extremist thinking, such as projecting negative traits from individuals onto the entire religious, social or national group, and dividing the world into two opposing groups, "they" and "us".
THEORY AND METHODOLOGY OF TEACHING AND EDUCATIONKoch K.I., Kryakhtunova O.V.FEATURES OF TEACHING RUSSIAN GRAMMAR TO TURKISH STUDENTS AT THE INITIAL STAGE OF TEACHING
The study analyzes the features of teaching Turkish students and identifies the grammar mistakes occurring in Russian speech among Turkish students as a result of interlanguage interference. The study suggests the implementation of specialized exercises and methods aimed at correcting these particular mistakes. Recommendations are provided to enhance the initial stage of grammar learning. Lack of grammatical skills at the initial stage of studying can lead to typical errors in the future and complicate the process of mastering the Russian language.
Recommendations are given for selecting materials for learning grammar. The importance of considering the peculiarities of the native language of Turkish students is emphasized, which can help avoid numerous typical errors and effectively organize the process of teaching Russian grammar. Special attention is paid to the main principles and factors contributing to the creation of an effective educational process.
THE USE OF IMMERSIVE TECHNOLOGIES IN MODERN EDUCATION
The article explores the possibilities and prospects for using virtual and augmented reality technologies in modern higher education. The relevance of this topic stems from the fact that computer-generated technologies simulate reality; enhance it with digital elements, and the advancement of these technologies leads to a transformation of the educational process. The study was based on phenomenological approach to generalization of research and teaching experience, namely, the analysis of Internet resources and scientific publications. The study aims to define immersive technologies as modern teaching methods that model realistic 3D environments and situations, where students are put to master educational disciplines. The article presents a classification of immersive technologies by type. It justifies the fact that the introduction of immersive technologies correlates with modern constructivist approaches in education. Virtual and augmented reality technologies open up new opportunities for practice-oriented learning, increasing motivation and sensory perception of educational material in an educational discipline. One promising application of immersive technologies is the development of virtual workshops, simulators, and training tools for specific professional operations. At the same time, barriers to the implementation of virtual and augmented reality technologies have been identified, including the costs of equipping and training students, as well as potential risks for users. It is concluded that further expansion of virtual and augmented reality technologies in education is inevitable, despite existing difficulties. Their constructive use can take the quality of learning to a fundamentally new level.
THE USE OF REFLEXIVE EDUCATIONAL TECHNOLOGIES IN THE FORMATION OF COGNITIVE AND METACOGNITIVE STRATEGIES
The rapid pace of social development makes it necessary for the education system to train highly qualified professionals who are able to solve tasks efficiently by means of reflective mechanisms. Cognitive and metacognitive strategies play an important role in the way an individual thinks, makes decisions and acts in specific situations. The Federal Educational Standards include in the List of planned learning outcomes the formation of cognitive and regulatory universal educational actions aimed at metacognitive regulation of students' activities. Reflective educational technologies are proposed to achieve this goal. After studying the psychological and pedagogical literature, the author formulated criteria for developing and introducing technologies into the educational process. Additionally, the author highlighted rules for organizing the educational process that contribute to the successful formation of cognitive and metacognitive strategies for students' educational actions.
PHYSICAL EDUCATION AND VOCATIONAL PHYSICAL TRAININGKhazova S.A., Sundareva D.M.METHODOLOGY FOR ORGANIZING AND CONDUCTING AQUA FITNESS CLASSES FOR CHILDREN OF PRIMARY SCHOOL AGE
The deterioration of children`s health in recent years has emphasized the significance of health-enhancing physical education. The selection and use of its means vary depending on factors such as age-related psychological and physiological characteristics, interests, needs, and physical abilities. Aqua fitness has a high health potential for children of primary school age. However, the lack of an effective methodology for implementing aqua fitness classes for this age group poses significant challenges. Therefore, the aim of this study is to develop a comprehensive methodology for conducting aqua fitness classes targeting primary school-aged children. The formulated methodology aimed to enhance physical activity levels, maintain and strengthen the health of this specific group. It was designed to adhere to the principles of health promotion, accessibility, systematic training and continuity. Moreover, the methodology caters to individual health conditions and physical fitness levels and integrates game-based teaching methods to sustain children's interest. The incorporation of musical accompaniment aims to establish a positive emotional atmosphere in classes.
The study clarified the reasons for using aqua fitness to organize health-improving physical education classes for primary school children. These reasons include psychological age characteristics, interests in different types of health-improving fitness, and indicators of physiological and physical condition. Additionally, a methodology for conducting aqua fitness classes for primary school children has been developed. This methodology includes target guidelines for organizing aqua fitness classes and differentiated sets of exercises in water. The study outlines the general principles and methods of organization, rules for conducting classes and distributing the load, rules for providing musical accompaniment to classes, program content classes and safety rules. The effectiveness of these principles and methods has been proven through experimental testing, which has resulted in improved indicators of functional state, physical development, physical and swimming readiness.
METHODOLOGY AND TECHNOLOGY OF VOCATIONAL EDUCATIONMakarova E.A., Illarionov A.A.FACTORS OF ADULTS’ EMOTIONAL AND BEHAVIORAL IMMATURITY
In today's age of information insecurity, rapid technological advancement, societal change and geopolitical instability, the prevalence of infantilization among modern youth is particularly evident. Infantilization can manifest in behavioural, psychological and emotional ways. This article examines emotional immaturity in individuals of various ages and the factors contributing to its development. Emotional immaturity is not a psychological disorder but can be a symptom of disorders such as attention deficit hyperactivity disorder, autism spectrum disorder, and problems with self-control, self-esteem and self-identity. The factors contributing to the formation and development of emotional immaturity are diverse and require further research. This article focuses on several factors that can impact personality development, including negative life experiences, childhood trauma, authoritarian parenting, and social and interpersonal behaviour patterns. Additionally, the article explores how the development of emotional intelligence can aid in overcoming the consequences of infantilization in both family and professional surrounding. A diagnostic study was conducted with groups of the respondents of different ages to identify the reasons why adults may demonstrate emotional and behavioural immaturity. Based on the findings, recommendations were identified to overcome this problem or mitigate the consequences of such behaviour. The study also found that a person's level of emotional maturity may be related to their ability to effectively cope with difficult situations or stress and choose the right coping strategies.
STRUCTURAL COMPONENTS OF THE QUALITY MANAGEMENT SYSTEM OF PROFESSIONAL AND PEDAGOGICAL ACTIVITIES OF A MILITARY UNIVERSITY TEACHER
The quality of teachers' activities plays a crucial role in the quality of education and military professional education in particular. Therefore, managing this phenomenon is of utmost importance. The concept of control involves exerting targeted influences on a specific system to transform it into the desired state. These impacts are exerted by the control object on the internal and external environment of the control subject. The specifics of the management system, including the tools and methods used, organizational stages and content of the management process, are determined by the characteristics of the managed and control systems, as well as the achieved indicators. Our study focuses on the management of the quality of professional and pedagogical activities of teachers in military universities. The managed system is the subject of management, and the results of management are the improvement of quality indicators in accordance with criterion indicators. The internal environment of military universities comprises the quality of professional and pedagogical activities of teachers. The external environment, on the other hand, pertains to the conditions that affect the provision of these activities. These conditions operate by updating the internal factors.
To ensure quality management of these phenomena, it is necessary to clarify and specify their substantive and procedural foundations. The aim of this study is to determine the structure and specific content of the components of the quality management system for professional and pedagogical activities of teachers at military universities. The author identified the management actions required, which include organizational, pedagogical, socio-psychological and monitoring activities. These actions are reflected in all components of the management system. At the same time, organizational, pedagogical, and socio-psychological actions, implemented through their own methods, improve the quality of activity according to criterion indicators. Monitoring actions provide information support for management.
REGIONAL AND SECTORAL ECONOMYKAZANKINA O.A., KUBLIN I.M., SHUMAKOVA I.A.E-COMMERCE PLATFORMS (MARKETPLACES): A LOOK INTO THE FUTURE
E-commerce is one of the most rapidly developing areas of Russia’s economy. The main goal of e-commerce is to establish swift, flexible, and efficient connection between manufacturers of products and potential intermediaries and consumers via the use of digital technologies. This is particularly relevant for domestic commercial businesses that have to search for potential customers through their own means. This paper explores how marketplaces have become a new stage in the development of e-commerce and an integral part of trade relations in the retail network.
ORGANIZING EFFECTIVE INTERACTION BETWEEN MANAGING COMPANIES AND HOMEOWNERS THROUGH A SYSTEM FOR CONTROL AND EVALUATION OF SERVICE QUALITY
This paper presents the results of the research on how to establish efficient communication between management companies and homeowners. The author found that setting and supporting the interaction between the parties is a fundamental factor for housing and utilities infrastructure. The analysis of the efficiency of the management company was executed using a customer-centric approach. As a solution, the author proposes to implement a system of control of quality and cost of services provided to maintain the common property. This takes into consideration the opinions of the homeowners. The study includes the assessment of the services provided as part of housing and utilities management, which will be later used to create a rated list of managing companies.
THE QUALITY OF SERVICE PROVISION IN INTERNET MARKETING: TRANSITION FROM THE WESTERN TOOLS TO THE DOMESTIC ONES
It is a known fact that marketing in Russia is in a state of instability, which is why businesses are in a constant search for solutions to existing problems. The paper discusses the possibilities of promoting Russian businesses through the popular domestic platform VKontakte. The authors study the general state of SMM in Russia at the end of 2023, provide information on the main metrics used to conduct the research, and give forecasts for the development of marketing in social networks for the first half of 2024.
THE IMPACT OF THE COMPANY PERFORMANCE ON THE RATING SCORE OF THEIR INNOVATIVE IT PROJECTS
The purpose of this paper is to study the correlation between the rating score of an innovative IT project and the performance of companies. The research methods used in this study include regression analysis. As a result of the conducted research, the authors determine the correlations between the score of an innovative IT-project and such performance indicators of companies as: the presence of a credit history, the period of registration of the company, the number of staff and the availability of a website. The results obtained can be used in the selection of criteria for evaluating innovative IT projects, as well as for improving evaluation methods.
THE DEMOGRAPHIC ASPECTS OF ENSURING SOCIO-ECONOMIC DEVELOPMENT of the ROSTOV REGION
The demographic policy of a government is the most important tool for ensuring the effectiveness of regional development, hence why it’s important to promptly provide information about the demographic situation in the region. This paper provides an analysis of the characteristics of the demographic situation in the Rostov region, the dynamics of development of which in recent years has been characterized as negative. Thus, in particular, over the past ten years, the population of the region has decreased by almost 2%, and the general increase in the number of residents of the region for quite a long time was ensured exclusively by a positive migration balance. The structural features of the age-sex pyramid of the population of the Rostov region also have a rather negative impact on the demographic situation. It is also worth paying attention to the fairly low proportion of children in the region's population structure. Another characteristic feature is a very significant proportion of the population whose age exceeds the working age. The results of this analysis show that the main directions for solving these issues, as in the vast majority of other regions of the Russian Federation, include increasing the birth rate, strengthening the institution of the family, and increasing life expectancy.
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