Adyghes of the Northwest Caucasus at the final stage of the Caucasian War: attempts of political consolidation
In the first half of the 19th century one of the aspirations of Adyghes in the Northwest Caucasus was political consolidation. The author states that considerable impact on their political consolidation was exerted by a military policy of Russia and distribution of Mouridism in the North Caucasus. At the final stage of the Caucasian war in 1861 in the valley of the river Sochi Adyghes founded extraordinary authority — Majlis, the basic concern of which was reorganization of a military and administrative system, as well as the diplomatic measures directed to the organization of international aid in fight of Adyghes against the Russian tsarism. However, the potential of the state law-making was not entirely realized since the Caucasian War was ended with conquest of the Western Circassia.
East-West in Orhan Pamuk's literary works (in novels "My Name is Red", "The Silent House", "The Museum of Innocence")
This work analyzes the sociocultural aspect of a problem "East-West" through the example of novels of the Turkish writer and publicist, Nobel laureate in literature (2006) Orhan Pamuk "My Name is Red", "The Silent House" and "The Museum of Innocence".
Donogo Kh.M., Guseynov G.M.
Last military governor of the Daghestan area Vladimir Viktorovich Ermolov (To the 100 anniversary of the February Revolution of 1917)
This paper provides coverage of military and administrative state activity of the last military governor of the Daghestan area Vladimir Viktorovich Ermolov. By virtue of the fact that he administrated the affairs of the area for only about two months, very little information about him is presented in historiography. The revealed archival documents and materials, as well as the military history sheet of the general partially meet the specified lack. This historical figure is of interest also by the fact that he is the grandson of Alexey Petrovich Ermolov, the former commander of the Separate Georgian Corps, administrator for a civil part in the Caucasus and in the Astrakhan province.
The Adyghe etiquette in an assessment of Russian and European authors of the 15-19th centuries
The paper deals with features of perception of the Adyghe culture. Making an analysis of behavioral principles and system of spiritual - moral values, the author pays special attention to the analysis of custom of hospitality as to institute of peacekeeping and preservation of social harmony in traditional society.
Minnemullina Ch. R.
The Kazan teacher's seminary in the light of revolutionary events of 1905-1907
This work examines the events happening in the Kazan teacher's seminary during the first Russian revolution of 1905-1907. The research was conducted by means of studying the archive data and editions of periodicals of the pre-revolutionary period.
"Either lice will overcome socialism, or socialism will overcome lice …": on sanitary epidemic situation in the Urals in the 1920s
On the basis of a wide range of sources, including funds of regional and federal archives, an analysis is made of the development of the Soviet public sanitary epidemic service in the Urals in the 1920s. The problems, got by inheritance from the ended Civil war, were characteristic of this stage. It was necessary to create new regulatory sanitary base and overcome pandemics of epidemies. The main attention was paid to improvement of conditions of life, and to emergency measures on fight against social diseases. The author comes to a conclusion that during the considered period in the Urals there was created the state system of the sanitary epidemic help which laid the foundation for complete elimination of a number of diseases.
Abramov M.A., Kurnosenko A.A., Grishay V.N.
Features of evolution of the concept of patriotism in the Western and Russian Socio-Humanistic Studies
An attempt is undertaken to examine patriotism, including a direct development of a question of structure and social presentation of patriotism, both the phenomenon and the analysis of the place of patriotism in culture and society. The issue of patriotism formed within the complete social research, appears at the same time as the deep field of theoretical elaborations and as a vital applied issue, the solution of which can promote creation of effective strategy of impact on society’s condition.
Individual personal self-determination in daily social practices
The research is carried out of such reflexive activity of the personality as daily vital self-determination of the personality which is considered at several levels: daily social practices, i.e. at the level of individual personal "prevailing" of the individual in society, individual personal ontology, and specific life of the individual in society. All main types of individual personal self-determination, both from the point of view of daily social practices and theoretical measurement from social and philosophical positions are forms of vital self-determination.
Borovik O.V., Sypachev S.V., Apanasenko F.E.
Social reflection as reproduction mechanism of public structure
In the conditions of a universalization, of the increasing relevance becomes development of mechanisms of reproduction of the social structures directed to decreasing a negative impact of separate consequences of global transformation. In this regard the present paper exlores the nature and character of a social reflection as basis of development of the social relations and preservation of social consciousness.
Institute of the higher education as socialization agent of the Russian modern youth
The present paper analyzes the main approaches to a research of process of students’ socialization at modern higher education institution taking into account tendencies and problems of youth socialization and its value-based self-determination. Also the work actualizes the problem of creation of conditions for spiritual - moral development of youth in the course of obtaining the higher education.
Reality of virtual morals in information society: risks and threats to human existence
The paper covers the issues of the person’s reality virtualization in information society. The new reality marked by the global nature of information exchange, generates absolutely new moral qualities, the basic basis of which is information value. Transformation of real human existence in virtual existence sets rigid dependence on virtualization and is serious threat to loss of real human life, identity of consciousness, personal and social experience, personal intellectual potential and is a prerequisite of threats to information security of the personality.
Kilyaskhanov M.Kh., Grishay E.V.
Traditional and innovative societies in the conditions of global transformation
External social environment shows passivity and elasticity in relation to the modifying influence. It does not create a basic threat to local society with traditional way of life. At the same time, the higher the level of independence of the external environment of specific society, the more essential is its influence on local social structure. And in this regard there are two main ways to preserve its integrity: the active expansion directed to imposing to external social environment the relations, most convenient for specific society, or the isolation connected with purposeful principles to minimize external interactions.
The place and role of tolerance as one of the main legal values of modern youth in system of legal education
The paper explores the place and role of tolerance in system of legal education of modern youth. From the point of view of the author, an effective way of formation of legal values is the specialized system of legal education including legal training and upbringing.
Possibilities of cultural tourism in socialization and social integration of persons with disabilities
The paper examines the features of development of cultural tourism as factor of formation of a cultural picture of the world providing the specific prospects for development of the personality with disabilities. The values (or circumstances) connected with tourism and with social activity are shown not to be both paramount and absolutely insignificant for most of disabled wheelchair invalids. However, speaking about such area of manifestation of social activity of disabled wheelchair invalids as an orientation to active forms of carrying out leisure, it is possible to believe that the corresponding behavioral tendencies – if they are not the most typical of most of disabled wheelchair invalids – can be considered as culturally accepted in their environment.
Maskaev A.I., Chikarova G.I.
Modern megalopolis and its influence on adaptation of professional actors in Russia
The paper explores the city space of modern megalopolises from the point of view of the social and economic environment. The authors track evolution of understanding of the city and city space. It is emphasized that the prompt urbanization broke former forms of social life and led to emergence of a set of social and psychological problems in modern residents of megalopolises and big cities. Change of professional strategy and emergence of new socio-economic groups are marked. The analysis of behavior of new social groups of players in the conditions of the changed city space is also presented in the work.
Matsnev A.A., Islamov F.I.
Anti-corruption in the Russian society at the beginning of the 21st century: sociological and social legal aspects
The paper shows that anti-corruption in modern Russia represents a complex social and administrative problem. The sociological analysis with need has to consider also social and legal aspects of the problem, and possess necessary tools to assess efficiency of rules of law in the context of anti-corruption.
Legal nihilism as special form of deformation of sense of justice in modern Russia
The paper explores legal nihilism as special form of deformation of legal consciousness of citizens in modern Russia. In this work, the author analyzes specifics of sense of justice of citizens, level of legal culture, as well as prevention mechanisms of the consequences of legal nihilism in society.
Extremism in a context of the subject - object institutional interactions of television and the Russian transformed society
The modern Russian television, which is deeply integrated into space of global information society, is in many respects a retranslator of standards of the culture industry. It operates low feelings, emotions, arousing needs of nature of people. As a result, deformation of consciousness of television audience increases, the consequence of which is extremism.
Contemporary system of law-enforcement bodies in the conditions of change of sociocultural stratification
This paper explores the processes of marginalization of Russian modern society and their influence on the dynamics of transformation of the social status of staff of law-enforcement bodies. The author analyzes features of this process, as well as the place and role of system of law and order in formation of tendencies of social mobility.
Sociocultural aspects of inclusive education of children with limited functionality
The paper discusses the basic principles and the purposes of inclusive education as element of socialization of children with limited functionality. The author analyzes the importance of measures for a social inclusion from the point of view of formation at children of basic social competences. The publication emphasizes that the change of the attitude of society towards people with disabilities is important as a factor showing their effective socialization and personal development.
The main tendencies in development of the Russian higher school in the context of globalization: challenges for educational space
The paper discusses the main tendencies in development of the Russian higher education and impact on it of globalization processes of world educational space. Special attention is paid to non-state educational sector as the promising direction of development of the higher school.
Value and semantic perception of the law as basis of legal identity of the youth in Adyghea: experience in social research
The paper analyzes legal consciousness of youth of the Republic of Adyghea. The values, which are priority for representatives of the young population, are determined, and the features of value and semantic perception of the law are designated as the basic factors of formation of legal identity of youth.
Khuako Z.Yu., Zhade Z.A.
Moral and legal fundamentals of journalism: historical retrospective and sociocultural aspect
This paper discusses moral and legal basics of functioning of journalism in society. The material presented in the publication is analyzed in the context of historical retrospective and sociocultural factors of creation and development of the press and other mass media. The main attention is paid to legal regulation of journalism in the sphere of information.
The prospects of preservation of culture of indigenous people in the North under conditions of globalization
The paper discusses ways of culture revival of unique society of peoples of the North. The author emphasizes that the phenomenality of this region is that the social and cultural habitat created in climatic conditions, extreme for life, is really unique. It is stated that indigenous people of the North experience serious difficulties in preservation of the culture, and their historical and cultural experience is underestimated. The author shows that problems of this region always attracted interest of the western researchers, emphasizing with that their globality, and gives some disputable estimates of the western scientists who were putting forward the thesis about degradation of the indigenous people of the North deprived of a traditional way of life and language. The author suggests that the imperative need of the solution of problems of revival of cultural traditions and language of these people is the development of special programs and formation of new effective models of cross-cultural communication in the conditions of dialogue of cultures. The successful experience in business of maintenance of cross-cultural dialogue developed within the new interstate unions, such as SCO can serve as an example. Importance of overcoming disagreements and barriers in restoration and development of languages of peoples of the North is highlighted.
Practice of political apologies in Canada: correction of past mistakes
From the middle of the 1980th Canada proclaimed multiculturalism the official federal policy to guarantee to each citizen without his ethnocultural accessory the equal rights and freedoms. Fight against manifestations of any kind of discrimination became a paramount task of the government. Except taking measures to the prevention discrimination actions, the Canadian government paid attention to past events when the rights of these or those groups of society were violated or restrained. There were ideas of atonement of historical mistakes or, at least, official recognition of the unfair relation. This article opens the maintenance of a phenomenon "an official political apology" as it is realized in Canada. As a result of studying of official speeches of the federal government of Canada, and also the main documents fixing the status of an official apology the elements and characteristics peculiar to such sort of political statements are allocated and described. The mechanism of efficiency of similar political actions comes to light on the basis of the analysis of public opinion.
Media space in the sphere of mass communication: sociocultural reality
The paper explores intrinsic bases of development of mass communications, their features, operating conditions and organizational and technical resources. Historical prerequisites and current trends of development of mass communications are investigated. The media space is studied as the phenomenon of modern mass media influencing development of society.
From history of economic culture of the North Caucasus people in the 18 - 19th centuries
This paper describes systems of agriculture and national agricultural tools of the North Caucasus people. Also the author shows the distribution of various traditional cultural plants and agricultural tools, and emergence of new cultures in the region of the North Caucasus throughout the 18-19th centuries.
Prospects of multiculturalism in the context of global challenges and the cultural right
The paper shows prospects of multiculturalism in the context of the global challenges creating a contradiction between the tendencies of modernization and value formats accepted in these or those social communities. The cultural right today is the answer to these challenges - synthesis of formal general provisions with value features of specific social organisms. The analysis of practice of realization of multiculturalism as theoretical-methodological and outlook platform of "the cultural right" from positions of cultural science shows that this strategy cannot thoughtlessly be applied, its use needs correction of the concept "multiculturalism" itself. Studying the experience of Azerbaijan from this point of view is of considerable importance since makes it possible to track sociocultural dynamics of application of "frame interpretation" of multiculturalism under conditions of current trends of globalization taking into account those real tasks for solution of which this strategy is successfully used.
Domestic comedy: translation problem
The paper deals with a number of translation problems the author faced during translation and creation of the French subtitlings for the domestic movie "That Munchausen" of Director Mark Zakharov. The picture was shown to the French audience during several film festivals which took place in Besançon and Nantes and was positively apprehended by the French public. Nevertheless, results of surveys conducted after the festivals show that perception by French of many scenes of the movie differs from ours, and the reasons for that were not mistakes in translation because the translation of the movie was carefully checked by native speakers of French who also commented on each change in the translation made by them. Analyzing some examples of the translation, the author reveals a number of features of French which create obstacles to the French public at perception of the movie. Among them: aspiration to a specification, decoration of each phrase, more reserved transfer of emotional remarks, in particular, curses, and so forth. For each analyzed example the author gives the most literal translation into Russian to more visually show the happened translation transformation.
Levels of an icon perception in temple and museum spaces
The paper examines levels of perception of an icon as work of painting and as church subject of worship. On the basis of the comparative analysis the author demonstrates the main differences in perception of an icon in the temple and in the museum. The basic rules of perception of an icon are analyzed.
Constitutional legal and political consciousness of Russians
This paper discusses theoretical aspects of the constitutional legal and political consciousness of Russians and public authorities of the Russian Federation in legislative activity. Conclusions are drawn that this interaction is an important factor in development of our society.
The level and quality of life increasing of the population as a dominant regional development
The paper discloses various approaches to the concept of “standard of living”. The author considers the problem of improving the level and quality of life on the example of the Republic of Ingushetia, which occupies the last place among Russian regions. Strategic direction of development of the Republic includes the creation of a comfortable social space. The scientific article draws its attention to achievements in the sphere of provision of public health facilities. It also points to the necessity of attracting funds from private businesses to implement projects aimed at development of social infrastructure of the Republic, on the basis of the mechanism of public-private partnership (PPP).
About the readiness of municipal education to Smart City technologies implementation
This paper suggests a methodology that determines the degree of readiness of municipal entities to implement Smart City technologies. It selects urban development models most relevant to the existing level of preparedness as well as identifies the main barriers to the implementation of Smart projects. The purpose of the study is to determine the degree of readiness of the municipalities of the Russian Federation to implement Smart City technologies. It is necessary to solve the following tasks to achieve this goal: the considering of the theoretical foundations of studies on the readiness of municipalities to introduce Smart City technologies; formation of a methodology for assessing the readiness of municipalities to implement Smart City technologies; building of a matrix for the development of municipalities in accordance with the selected models; identification of the main barriers to the launch of Smart projects in the municipalities of the Russian Federation. The study was based on the method of structural and graphical analysis, summary evaluation and ratings, group accounting of arguments. The author draws a conclusion that most cities, administrative centers of the constituent entities of the Russian Federation are not ready for the introduction of Smart City technologies. The low energy efficiency and high dependence of municipal entities on borrowed capital are the main problem hampering the introduction of Smart technologies. The methodology proposed by the author for assessing the readiness of municipalities to implement Smart City technologies will allow the most efficient and quick identification of territories for the Smart technologies introduction. The scientific novelty of the research is the author's approach to the issue of determining the readiness of municipalities to implement Smart City technologies. The field of application of the results obtained is quite extensive. The paper is of interest to public authorities and local self-government, researchers in the field of urban economics and urban studies. The main direction of future research is the substantiation of approaches to solving the problem of launching Smart projects in depressed and stagnant municipalities.
Tamov A.A., Tamova M.K., Shalatov V.V.
Peculiarities of economic interaction of large budget-supplied and small problem regions of the South of Russia
The paper examines a number of little researched aspects of economic interaction between large budget-supplied and small problem regions of the South of Russia in conditions of a prolonged financial and economic crisis. The authors reveal peculiarities, trends, stimulating and constraining factors, as well as the potential for intensifying interregional economic cooperation on the example of two regions, the Krasnodar Territory and the Adyghe Republic.
Tamov K.A., Tamova M.K., Tyutyunnikov A.S.
Evolution of the role competitive advantages of the budget-deficit regions of the Sothern Russia in their strategic development
The paper discusses some aspects related to changing the role of competitive opportunities for budget-deficit regions of the South of Russia in different periods of market reforms during the recent decades. The authors pay their special attention to the peculiarities of these regions, which exert a dominant influence on the formation of their competitive positions in the economic space of the Southern macro-region.
Methodological approaches and mechanisms of the regional economy competitiveness management
The paper considers the essence of economic competitiveness of regions. It gives objective factors, its forming, as well as the directions and tools to improve it. The author reveals the scientific approaches used in the management of competitiveness of regional economies, providing search and creation of new competitive advantages and economic growth of the region as a whole.
Shalatov V.V., Kovalenko M. G.
About efficiency of realization of Strategy of social and economic development of the Adyghe Republic until 2025
The scientific article reflects the results conducted by the authors of the analysis of efficiency of realization of the Strategy of social and economic development of the Adyghe Republic until 2025. The main strategic directions are high rates of sustainable economic growth and competitiveness of enterprises in the region.
Shelekhova L.V., Nagoev A.V., Bulgakova A.A.
The tourism influence on the Krasnodar Territory economy
This paper discloses the role and importance of tourism in the economy of the Krasnodar Territory. It reveals the advantages of the resource base of the region, providing its tourist potential. The authors study the problems of development of sanatorium and tourist complex associated with the promotion of the tourist product, the service quality in the tourism sector and promote inbound and domestic tourism.
The Theory and Practice of Business
New development opportunities in the field of small and medium-sized businesses
The paper considers the internal capacities of regional economic development, which are localized in territorial small and medium-sized businesses. The author substantiates that in the conditions of formation of the “new economic reality” such opportunities become the dominant development resources of the regional economy, as the inflow of investments from the external environment dramatically weakens in terms of curtailing cross-border business transactions. The internal capacities of regional economic development are strongly correlated with those areas that have traditionally been underestimated at the mesolevel. The author includes the territorial sphere of small and medium enterprises with considerable scale and a high level of diversification in the regional economies of the South of Russia to them. The scientific article presents systematic approach, which gives the opportunity to outline the wide range of opportunities for the development of the regional economy, localized in a territorial sphere of small and medium-sized businesses. The author pays his special attention to the hidden opportunities of development of regional economy related to the subjective factor, including the potential development of the system of the entrepreneurial potential of the regional economy, proposed a number of tools in the development of this potential. The paper draws a conclusion that the rental of the strategic orientation of development of economy of Russia acts as a barrier to the implementation of internal resources for the development of the regional economy, localized in a territorial sphere of small and medium-sized businesses.
Zakharova E.N., Kovaleva I.P.
The formation of risk management mechanisms in the medical organizations
The paper examines the main mechanisms and tools of risk management in medical services providing. The provision of services by medical institutions is impossible without the occurrence of risk situations. At risk are both producers and consumers of medical services, but the more immediate problems associated with the occurrence of medical errors and asymmetry of market information. In modern Russian conditions the situation risk management becomes more complicated. There are no standardized requirements for the organization of the processes of risk management. The basis of the risk management system creates only the analysis of the causes of reported incidents and corrective (warning) action. Foreign experience demonstrates the use of broader instrumentation, and in particular, best practices for the establishment and functioning of multi-level agencies that have their own system of monitoring incidents using the FMEA method.
General Problems of Pedagogy
CONTEMPORARY REQUIREMENTS TO PROFESSIONAL ACTIVITY OF THE TEACHER
The paper discloses the main requirements to professional competence of the teacher. .Special attention is paid to a professional personal position of the teacher and to the dominating pedagogical functions which the teacher has to implement in the professional activity. The essence of a concept "professional activity" is substantiated, and need to create educational process taking into account gender features of pupils and importance of education of the human in the person is emphasized.
CREATIVE COOPERATION BETWEEN STRAVINSKY AND DIAGHILEV AS AN INTEGRAL PART OF WORLD ART CULTURE
This work is recommended for teachers of World Art Culture to familiarize students with the "Russian seasons" of Diaghilev, which are the clearest accomplishment of the Silver age of Russian art. "The Ballets Russes” of Diaghilev (1909-1929) was a resounding success in many cities of Europe and America. To create ballets, Diaghilev attracted outstanding artistic resources of Russia - A. Pavlovai, T. Karsavina, V. Nijinsky, Benois, L. Bakst and others, and, of course, Igor Stravinsky. The role of innovations in all components of ballet – music, dance, scenery, and costume design is tremendous. Political events in Russia at the turn of the 19th – 20th centuries, gave rise to a new generation with new intellectual and artistic demands. After discussing the situation with the appearance of "Seasons", you may go to the story about the three ballets by Stravinsky: "The Firebird", "Petrushka" and "The Holy Spring". The teacher should indicate that an appeal to the national Russian theme, when creating a ballet is an outstanding innovation, which helped to acquaint the foreign public with the Russian folklore. The study of the cooperation between Stravinsky and Diaghilev as the creators of "Russian seasons" will make it possible to enrich the inner world of students, to broaden their outlook and to realize how important an understanding of people's origins in art creativity.
METHODOLOGICAL ANALYSIS OF THE MONOGRAPH OF A.N. AUTLEVA "MULTIPARADIGMAL MODEL OF ENVIRONMENTAL SOCIALIZATION IN A MULTICULTURAL EDUCATIONAL SPACE"
The paper presents the results of the methodological analysis of the monograph of A.N. Autleva "Multiparadigmal model of environmental socialization in a multicultural educational space". The review highlights the undeniable relevance of the monograph, its undoubted innovation, expressed in the building the integral and at the same time sophisticated multiparadigmal model. It provides self-contained paradigmatic models that define various vectors of students’ activity in the process of environmental socialization, but united by a common methodology.
FORMATION OF READINESS OF FUTURE ELEMENTARY SCHOOL TEACHERS FOR TEACHING THE SUBJECT "WORLD AROUND"
The author presents his own approach to formation of professional readiness of future elementary school teachers in the course of studying discipline "A technique of teaching the subject "World around", which is grounded on system - activity and competence-based approaches. This paper shows the purpose, tasks and elements of the content of this subject matter and its value in formation at younger school students of a complete picture of the world. The author discloses possibilities of rating system to take into account achievements of students to assess level of formation of competences and development of professional readiness of future elementary school teachers. The publication shows the place which the developed approach occupies in the system of vocational training of bachelors of pedagogical education in higher education institution.
FORMATION OF SOCIAL AND PERSONAL VIABILITY IN THE COURSE OF SOCIAL AND PEDAGOGICAL REHABILITATION OF DEVIANT TEENAGERS IN INSTITUTIONS OF THE CLOSED TYPE
The paper presents the theoretical and methodological bases to form social and personal viability in teenagers with deviant behavior in the course of social and pedagogical rehabilitation. The author gives definition of the concepts "social and pedagogical rehabilitation of deviant teenagers", "social and personal viability", and "rehabilitation and educational situations". Means of social and pedagogical rehabilitation of deviant teenagers in the special teaching and educational institutions of the closed type – rehabilitation and educational situations – are described. Psychological mechanisms of dealing with rehabilitation and educational situations are disclosed.
SOCIAL AND PEDAGOGICAL SUPPORT OF THE YOUNG FAMILY
Recently there are more and more sociologists, teachers, and psychologists who draw attention to the crisis phenomena at institute of a family: growth of divorces, the birth of children by lonely mothers, the thrown children, etc. There is a significant amount of the families that need protection, the help and support. Among them a specific place is held by a young family which, on the one hand, is the most promising in the solution of demographic, social and economic problems of the country, and, on the other hand, is most vulnerable and unstable.
Ukraintseva I.I., Cherkasova I.Yu.
POSSIBILITIES OF UNIVERSITY AS CENTER OF LIFE-LONG LEARNING IN IMPLEMENTING EDUCATIONAL NEEDS OF ADULT POPULATION
The paper discloses possibilities of university as center of life-long learning in implementing educational needs of adult population. Also it defines the tasks to increase efficiency of overall performance of the center, the directions and forms of interaction with structures of the city.
CONTINUOUS GENERAL EDUCATION: PROBLEMS AND FACTORS OF DEVELOPMENT
This paper discusses continuous general education, its nature, components, and factors of development.
Shelpova E.V., Petkov V.A.
ORGANIZATION OF STUDENTS’ PROFESSIONAL EDUCATION IN COLLEGE
The paper discusses one of the aspects related to solution of the problem of updating the content of professional education by revising strategy of educational activity of secondary vocational education institutions. Its basis is made by personally focused approach which humanizes development of the personality and assumes development of the promising directions of professional education allowing optimization of interactions of educational institutions, families, employers and social partners. The content of structurally functional components of model of professional education in college is disclosed. The criteria are proposed for evaluation of efficiency of implementation of professional education in college allowing determination of the level of students’ professional educatedness.
Special Methods and Teaching Technologies
Avdeeva T.I., Vysokos M.I., Zykova S.I.
APPLICATION OF INTERACTIVE METHODS IN TEACHING
The paper describes testing as an effective interactive method to check the knowledge of students of the University. Introduction of testing as an interactive method in the practice of higher education is currently highly relevant in the light of increased attention to the quality of knowledge. This paper describes the forms, which can be used to represent the test assignments (assignments with a choice of one, two, three right answers; open-form assignments; and matching assignments). Tests can be applied for the current control, as well as in the assimilation of new material by students when the teacher organizes the monitoring activities. Special attention is paid to the creation of tests in the Moodle.educational environment. It is noted that the use of interactive tests makes it possible to increase the level of ICT competence of teachers to meet the professional standard and implement the educational process in the FGOS. The publication provides an overview of programs, copyright tools and learning management systems where teachers can create tests. The conclusion is drawn that only a systematic, thoughtful and conscientious study allows the student to prepare well and pass the tests, and implementation of the test methods of knowledge control in practice of higher education increases the objectivity and reliability of assessments of students ' educational achievements.
MIMICRY IN SPEECH ETIQUETTE OF THE ALTAIANS (FROM THE MATERIAL OF THE ALTAI FICTION)
We have tried to reveal the complete picture of the functioning of facial expressions in speech etiquette of the Altaians. On the basis of the Altai fiction, the first attempt was undertaken to show the facial expressions of speech etiquette at the Altaians. The person’s eyes talk frankly about his inner feelings. Changes in the normal expression of eyes include the emergence of a certain emotion, the signal-response to a stimulus, involuntary eye movement: distinctly shifty eyes, shiny look (luster in the eyes), etc. Man willing to hide information or give false information, tries to turn away, not to meet eyes with someone. Given this, in the process of communication it is necessary, on the one hand, to monitor his movements and facial expressions, and, on the other - to be able to "read" the partner’s reaction. In traditional society, people are turned to the others, especially with their social attributes, rather than personal traits: he is member of the family, clan, community, etc. Just the social and family characteristics determine, first of all, his communicative status. Accordingly, the violation of this status is percieved as an attack at social identity and is evaluated negatively. "The art of communication" in this situation is more exact observance of behavioral stereotypes, which also often require possession of quite complex technical skills.
Skudnova T.D., Sidelnik V.V.
INDIVIDUALIZATION OF TEACHING AND EDUCATIONAL PROCESS IN THE ELEMENTARY SCHOOL IN CONDITIONS OF VARIABLE CHARACTER EDUCATION
The paper is devoted to theoretical and practical aspects of individualization of teaching and educational process in the elementary school in conditions of variable character education. It examines the origin of the scientific approach and the experience in implementation of the variational model of primary education in gymnasium No. 2 named after A.Ð. Ñhekhov, Taganrog.
THE INTERACTIVE VIDEO METHOD OF TEACHING A FOREIGN LANGUAGE TO ENGINEERING STUDENTS
The paper analyzes the interactive video method of teaching a foreign language being used at a technical university. It is pointed out that in accordance with the Bologna process professional training should be in native language and English and university teachers should be able to give lectures and make talks and presentations in English. The paper emphasizes the efficiency of the interactive video teaching method for forming linguistic competence of technical university graduates when they acquire listening comprehension and speaking skills in their professional field.
Educational Space of Physical Training and Sports
MODEL OF TRAINING OF FUTURE PHYSICAL EDUCATION TEACHERS TO HEALTH IMPROVING AND RECREATIONAL WORK WITH SCHOOL STUDENTS
The paper discusses the approach to solve a problem of the organization of vocational training of future physical education teachers to health-improving and recreational work with school students. The author describes structural components and the content of model of teaching vocational training disciplines based on the author's concept of a physical recreation. Also pedagogical conditions of its realization in the course of vocational training of teachers are given. The data of experimental work confirming efficiency of the proposed model are provided.
Bguashev A.B., Ioakimidi Yu. A., Karyagina N.V., Shram V.P.
PROFESSIONAL COMPETENCES OF HIGHER SCHOOL TEACHERS IN SYSTEM OF TRAINING OF PHYSICAL EDUCATION AND SPORT SPECIALISTS
The paper discusses the issues of vocational training of experts in the field of physical education and sport in system of higher education. The content of professional competence of the expert in physical education and sport has to correspond to various types of activity (scientific, pedagogical, recreational, sports, etc.). At the same time the attention is paid to requirements imposed to the teacher of the higher school for implementation of pedagogical and research activity. This paper shows the components of professional competence of experts in the sphere of physical education and sport.
Bessarabova Yu.V., Zhuravleva T.V., Dzhaubaev Yu.A.
FITNESS TECHNOLOGIES AS MEANS OF SELF-DEVELOPMENT OF STUDENTS WITH HEALTH LIMITATIONS IN THE RECREATIONAL ENVIRONMENT OF HIGHER EDUCATION INSTITUTION
The paper describes the content of activities to organize self-development of students with health limitations in the recreational environment of higher education institution. The authors scientifically prove one of the ways of implementation of this process by means of fitness technologies. The presented indicators of self-development confirm the positive changes in the motivational sphere promoting development of sports and recreational competence of students with health limitations.
FORMATION TECHNIQUE OF ABILITY TO HARMONIOUS JOINT ACTIONS IN THE COURSE OF CADETS’ PHYSICAL TRAINING AT HIGHER EDUCATION INSTITUTIONS OF THE MINISTRY OF INTERNAL AFFAIRS
The major requirement to the beginning employees of system of the Ministry of Internal Affairs is rapid adaptation to real conditions of office activity. This is substantially caused by ability to participate effectively in collective actions. The specified ability is based on social and psychological readiness of the young employee to behavior in group, to professional communication, to joint actions when performing professional duties, to interaction with colleagues and the administration, etc. Practice shows that the main difficulties in professionalizing young police officers at the beginning of their office activity are connected with the ability to harmonious joint actions uniting the above-mentioned and some other traits. Therefore, development of this ability needs purposeful attention in the course of cadets’ vocational training. Process of physical training and, in particular, the directed application of sports games has the considerable pedagogical potential for the solution of the called task.
EMOTIONAL FACTORS THAT INFLUENCE STUDENTS OF HIGHER EDUCATION INSTITUTION OF PHYSICAL TRAINING DURING EXAMINATIONS
The paper discusses the influence of negative emotional factors on a physical condition of students during examinations. To study this problem, the questioning, including 30 statements, was carried out. Low, mean and high levels of emotional tension were estimated. Students from one to four courses of a profile of training "Sports and Health-Improving Technologies" (SHIT) (the young men – 47, girls - 51) and students of a profile of training "Sports Education" (SE) (respectively, 37 and 52) participated in this research. The author shows that various professional specializations of students can exert impact on results of their adaptation to negative influence of the emotional factors during examinations. It is especially displayed at registration of "a bad dream" at young men, and to a lesser extent at girls and emotional tension at girls (to a lesser extent at young men) in favor of students of the SHIT profile. On the basis of the obtained results of researches it is possible to recommend to students during examinations not to reduce physical activity with the use of modern types of sports and health-improving technologies (for example, athletic gymnastics, basic aerobics, a step aerobics, fitness yoga, Pilates, etc.) as the effective remedies reducing factors of negative impact on indicators of emotional tension and dream.
Dzhirikova F.D., Dzhirikov R.S., Romanov D.A.
INDEX OF THE HEALTHY LIFESTYLE AS THE EFFICIENCY CRITERION FOR STUDENTS’ PHYSICAL TRAINING
One of the objectives of physical training is to form a healthy lifestyle at people as the major component of physical culture of the personality. The universal methods of assessment of indicators of health level of society which are available in sociological science in the theory and technique of physical training do not allow objective estimation of the level of formation in students of healthy lifestyle. The authors propose their own approach to justify the criterion for objective assessment of efficiency of formation at students of healthy lifestyle (HL), which makes it possible to estimate, how effectively physical training in higher education institution carries out the social order of society to form in students a healthy lifestyle.
CONCEPT OF DEONTOLOGICAL TRAINING OF THE FUTURE PHYSICAL EDUCATION TEACHER
The paper discusses the main aspects of the author's concept of deontological training of the future physical education teacher in the context of a paradigm of updating the content of professional education in the field of physical training. The author considers that deontological training of the future physical education teacher should be regarded as an important factor of a humanization of professional education and efficiency of the correctional developing work on physical training of pupils with health limitations (HL). The developed concept contains target reference points, the conceptual and categorial device, the leading idea, and the concept core. The account by teachers and students of the basic conceptual provisions makes it possible to realize successfully deontological training of the future physical education teacher.
Khazova S.A., Bguashev A.B., Gunazhokov I.K., Gonezhuk A.G.
COMPARATIVE CHARACTERISTIC OF TYPES OF PROFESSIONAL ACTIVITY OF EXPERTS IN THE FIELD OF PHYSICAL TRAINING AND SPORTS AS REFERENCE POINT IN DESIGN OF TWO-LEVEL VOCATIONAL TRAINING
The paper discusses the questions related to problems of professional education of experts in the field of physical training and sports. The content of professional education of such experts has to reflect specifics of their future professional activity. At the same time it is necessary to consider various types of professional activity of such experts. They have various purposes and values, objects and means, actions and operations, features of the professional environment, etc. The paper presents the comparative characteristic of types of professional activity of experts in the field of physical training and sports.
Abregov A.N., Sheozheva B.A.
Record of morphonological changes in word structure of the Abkhaz-Adyghe languages in etymological researches
The paper explores morphonological changes connected with the inner structure of the word, taking place in the structure of the Abkhaz-Adyghe languages. In the linguistics, an opinion has been adopted that changes do not take place in the agglutinative languages due to multimorphemic structure of word forms, the unambiguity of morphemes and the tendency to preserve strict boundaries between morphemes. The analysis of lexical units in the Abkhaz-Adyghe languages with the help of comparative, structural-semantic and historical-comparative methods makes it possible to reveal all the changes in the morphonological structure of the words of the Abkhaz-Adyghe languages, which is essentially important both for the General and Caucasian linguistics. It has been proved that agglutinative languages cannot avoid the universal law of changes in the morphonological structure of the words. By taking into consideration these changes we may carry out fullfledged etymological investigations. It has been proved clearly by the analysis of lexical material of the Abkhaz-Adyghe languages, typical representatives of the agglutinative languages.
Adzinova A.A., Kopot L.V.
Interrelation of verbal and iconic components of the creolised text (from material of the journal for motorists «Driving»)
An analysis is made of the precedent and creolised texts which are on border of linguistics and other semiotic systems. A research objective is to analyze the creolised texts presented in the automobile journal «Driving», which are structurally containing verbal and iconic components. Iconic means as a part of creolised formations are still the least studied in linguistics, and their interpretation presents considerable difficulties for the addressee. As a result of the analysis of titles of creolised texts the precedent units representing a semiotic code in the form of indirect references, hints, and allusions accompanied by the image, as well as the models of creolised texts are revealed. The research carried out within cognitive science expands scientific idea of precedent phenomena. Thus, functioning of precedent units as a part of the titles transformed by the author according to contents of the creolised text allows already known idioms to look new and fresh. Behind their external, «iconic» facade we can see the author’s relation to these or those phenomena, taking place not only in the automobile world, but also in other spheres of human activity.
Language game as instrument of updating linguistic creativity
The paper examines the characteristic features of the language game as phenomenon of language and speech. A language game is considered as the major means influencing mass consciousness through mass media. The purpose of this paper is to analize and describe the language game in headings of modern media texts as manifestations of a lingual creativity of the language personality – the subject of mass media. To solve the set objectives the author uses a descriptive method with its main components: observation, interpretation and generalization, and a method of the contextual and semantic-stylistic analysis. Material of a research was represented by the text fragments from modern mass media containing examples of a language game in headings. Novelty of this research and the importance for the theory of language lie in an integrated approach to studying the phenomenon of a language game in heading through the prism of lingual creative thinking.
Donskova L.A., Bagirokov Kh.Z.
Psycholinguistic bases of communicative tolerance of linguistic person
The paper analyzes the communicative tolerance of a linguistic person in foreign language communication and gives the characteristic of this trait which defines the life position and human activity, and which affects the relationships with other people and professional growth. The data obtained in the framework of the presented research are based on the study of numerous domestic and foreign sources and reviewed periodicals devoted to the problems of tolerant and interpersonal communication. These data contribute to definition of basic patterns that lead to verbal behavior of the person, defense of his own position as a point of view, tolerant attitude to the statements of others, interaction of different opinions and the ability to negotiate, tolerant behavior in stressful situations. The results of this study including the research of speech activity have theoretical significance. This activity from the point of view of generation and perception of speech utterances and identification of approaches to formation of behavior and emotional components of communicative tolerance of a linguistic personality shows that it is able to compensate the possible differences between the interlocutors in cognitive or behavioral planes, impeding them from outgrowing into interpersonal confrontation and intolerance. The analysis is provided of experimental values of researches of the development of communicative tolerance on the basis of psychological and linguistic features of students-managers who show the ability to establish the contact and to engage in interpersonal communications, to avoid the conflict situations. The obtained results can be successfully used both directly to form communicative tolerance in the process of interpersonal foreign language communication and as a theoretical basis for further study of psycholinguistic principles of communicative tolerance of the person.
Strategy in speech communication: theoretical aspect
Such concept as strategy, in particular a concept of communicative strategy is investigated. Its characteristic features are considered, and classifications of the most often found communicative strategies are given. It is noted that strategy is a certain scenario of behavior of one of communicants in a situation of speech communication, and conditions of a situation of communication can be various, introducing amendments in strategy. Therefore there is no their uniform classification. The data, obtained within this scientific research based on studying both the domestic and foreign sources devoted to problems of speech strategies and communication, promote identification of the fundamental traits causing classification division of communicative strategies, and various aspects of their belonging to this or that subgroup. It is emphasized that in lack of the uniform unified classification of communicative strategies there are strategy problems in speech communication that can be applied to define further ways and prospects of studying.
Conceptual foundations of the ergonymic field formation
The aim of this work is to study the ergonymical vocabulary as a means of representation of a particular conceptual content and to identify the relationship of the nomination in the field of ergonymy with the perception of the world and the means of its conceptualization and representation in language. The author proceeds from the understanding of ergonymical field as systemic-structural, hierarchic unit which can be investigated from the standpoint of structuring levels of the language picture of the world consisting of many interrelated components. The author, using some of the techniques of descriptive method and conceptual analysis and elements of statistical analysis, through the identification of the source of primary appellative or a proper name, is conducting a detailed interpretation of ergonymic material. The result of this approach is the postponement of the attention from linguistic tools to the study of the influence of onomastic realities from the point of view of their participation in the meaning formation, language reflection of the worldview and producing the kinds of knowledge about the world, i.e. the formation of onomastic knowledge. Referring to the study of ergonymical field in the cognitive aspect, it is noted that its formation, more specifically the formation of ergonymic picture of the world is greatly influenced by extralinguistic factors. As a result, some parameters for the selection of conceptual characteristics turn to be more significant than others.
Features of realization of colloquial speech in a literary dialogue (as shown by Anna Gavalda’s novels “Je l’aimais” and “Ensemble, c’est tout”)
The paper defines and analyzes the parameters of realization of natural colloquial speech, represented in literary dialogues of Anna Gavalda’s novels “Je l’aimais” and “Ensemble, c’est tout”. Results, obtained in terms of the actual research, based on methods of characters’ speech study towards dialogue theory, discourse theory, stylistics, text linguistics, conduce to the definition of natural speech peculiarities in a literary dialogue, a role of a dialogue in a literary text, and means of characters and personalities’ representation through their speech characteristics. Results of this research possess the theoretical value, systematizing the complex of approaches to colloquial speech parameters study and can be used both in French language and literature teaching and in theory of speech acts and dialogue discourse study.
Comparative analysis of the fragments of language consciousness of native English and Yakut languages speakers (as shown by concept «Culture»)
The general and specific features in the perception of the concept «Culture» by native Yakut and English language speakers are identified and analyzed. According to the analysis of definitions of the word «culture» from Yakut, Russian and English language dictionaries there were revealed 15 stimulus words, reflecting the concept «Culture». Data obtained as a result of the associative experiment among the Yakut and English language speakers serves as a means of access to the images of language consciousness. «Semantic gestalt» method proposed by Y.N. Karaulov is used to detect the nuclear and peripheral signs of our concept. The use of this method is effective for the study of national and cultural features of language consciousness of different ethnic groups. As a result we presented the structure of the chosen concept in the language consciousness of Yakut and English language speakers: core, proximal, distal, extreme peripheries. The core of the concept «Culture» in language consciousness of Yakut language speakers is «Folklore», the proximal periphery is «Literature», «Human Values», «Relationship», the far periphery is «Faith», «Institutionalization», «Physical actions», the extreme periphery is «Sport», «Education», and «Periodization of culture.» The core of the concept «Culture» in the English language consciousness is «Education». The proximal periphery is «Science and new technologies», «Man». The far periphery is «Family», «Scientific Activity», «Cultural institutions and activities.» The extreme periphery is «Religion», «Attitude to the culture», «Periodization of culture», «Art», «Hard copy», and «Quality».
Loova A.D., Khachetsukova Z.K.
Steady core of a stereotypic image: national specifics, original traditions as the stabilizing mutual understanding factor in cross-cultural communication
This work deals with the special status of ethnocultural stereotypes in coordinates of phraseological system of languages of different systems. The purpose of this work is to analyze essence of ethnic stereotypes, their places and a role in culture of communication. On the basis of stereotypes the ethnic image is formed — a form of the description of ethnos in which the most significant and typical properties are distinguished and which are based on sensory perception of the own or foreign ethnos. The ethnic image serves as a standard according to which the person motivates his own behavior and awaits it from other people. By means of the complex technique including the conceptual and comparative analyses it was established that stereotypes have to be studied as an important part of ethnos, as an essential element of belonging of the person to this culture, as a symbol of consciousness, national and cultural identification of the personality. It is defined that ethnocultural stereotypes are, in a definite sense, representatives of culture in its broadest understanding and a reliable support of the personality in dialogue of cultures. Scientific novelty and the practical importance of this work lie in establishment of parameters by means of which values and mental characteristics reflected in language of this society at this cultural and historical stage are studied. Formation of ethnocultural identity is connected not so much with development of language competence as with ability to be guided in a cultural context. Knowledge and possession of system of the general and national stereotypes largely facilitates process of learning foreign languages, as well as promotes elimination of communicative barriers in cross-cultural communication.
Nechay Yu.P., Shishkina A.G.
German and Russian fairy tales: the national peculiarities
The paper deals with the peculiarities of German and Russian fairy tales, their heterogeneity in content and in form. The linguistic analysis of their formation is carried out. The specific national colouring, similarities and discrepancies of types and kinds of verbal descriptions, as well as universal human characteristics are discussed. The theoretical significance of the work is in the author’s attempt to study how through the example of fairy tailes modern speakers of different ethnicities perceive the fragments of the linguistic view of the world, formed in the previous periods. The practical significance of the work is stipulated by the fact that it allows employing the comparative analysis of fairy tales characters within another language material. The paper concludes that the similarities and differences of fairy-tale motifs can be explained by the social environment of the tale creation and historical conditions of certain periods, under which the Germans and Russians lived.
Plaksina V.A., Ostrovskaya T.A.
Actualization of a cluster concept of «ëèöåìåðèå / hypocrisy» in a political discourse
The ethic and moral cluster concept of «ëèöåìåðèå / hypocrisy» is examined through a prism of its objectivization in a political discourse. The ways of manifestation of hypocrisy in political communication revealed by way of the complex analysis of the considerable number of texts from national cases of the Russian and English languages are categorized. Recurrent lexical units, verbalizing a concept of «ëèöåìåðèå / hypocrisy» in a political discourse are allocated; a certain law in their distribution in relation to the subject of hypocrisy is described. Results of this research make it possible to systematize approaches to studies and categorization of moral and ethical concepts and can find application in practice of a research of linguocultural concepts. On the basis of the analysis of texts from the Russian National Corpus and British National Corpus, the authors have revealed the law of use of the lexical units nominating the concept «hypocrisy» in their distribution in relation to the subject of hypocrisy.
Popova L.G., Vorobyeva O.Yu.
Conceptualization of the earth as natural phenomenon in the English and Russian texts of the heroic epos
Process of conceptualization is considered as process of perception and the organization of the world around, as reflection of this process in concepts and as formation of concepts. The research of conceptualization of the earth as natural phenomenon within this work represents clarification of verbalization of a concept «earth» in language. Two related languages are compared: English and Russian. «Beowulf» and the Russian ballads served as material for research texts of English and the Russian heroic epos. To achieve a goal, the English lexeme the earth and the Russian lexeme çåìëÿ which act as the basic lexemes representing the called concept in these languages were chosen. The appeal to etymology of these lexemes found out their primary meanings. The comparative analysis of their meanings in the English and Russian texts of the heroic epos allowed establishing both their similarity and distinctions. Similar is expression of conceptualization of the earth as natural phenomenon as a basis. Similar representation of the earth proceeds from etymology of the lexemes chosen for the analysis. However in the English texts conceptualization of the earth as a keeper of the hidden treasures takes place. In the Russian texts expression of conceptualization of the earth as soil is noted. Expression of conceptualization of the earth as feminine of all live is specific in the Russian bylinas.
Popova L.G., Zezyulya I.N.
Rest representation as break in work in the English and Russian paroemias
Rest is considered in philosophy as universal value. Individual values among which the ratio of rest and work, health, interests and psychological state is noted belong to the main values of rest also along with natural and social values of rest. In this paper the comparative research of paroemias with the component «having rummaged in work as universal value» in the English and Russian languages is offered. The purpose of work is detection of similarities and distinctions in functioning of the paroemias representing rest as having rummaged in work, in the studied languages. The comparative analysis promoting studying of the characteristics concluded in paroemias and also a method of continuous selection of phraseological dictionaries of the compared languages and the websites served as the main methods of a research. Studying this group of the paroemiac units makes it possible to understand and realize linguoculturological features of the considered languages. It is established that rest as universal value is displayed in the English and Russian paroemias as a long break in work, and rest without effort results in poverty and misfortune. Among the English and Russian paroemias, representation of rest, short on time, namely holiday is also revealed. Results of the research about features of functioning of the paroemias verbalizing rest as break in work expand the known ideas of paroemias and stimulate further researches in this sphere.
Popova L.G., Ismailova S.N.
Display of external beauty in the English and Azerbaijani phraseological pictures of the world
The phraseological picture of the world of two unrelated languages - English and Azerbaijani - is investigated. The purpose is to detect specifics of display of external beauty in these phraseological pictures of the world. For the first time in comparative linguistics, representation of external beauty in a phraseological picture of the world of unrelated languages is studied using a material of these languages. Its practical value lies in a possibility of drawing up the bilingual phraseological dictionaries constructed by the principle from a concept to the word. The comparative method, a method of the semantic analysis and a method of the etymological analysis were used. In phraseological pictures of the world of the compared languages external beauty is presented as the externally beautiful person in beautiful clothes. However, in the Azerbaijani phraseological picture of the world this is also a wise person. In the English phraseological picture of the world external beauty corresponds to image of the healthy, hardworking person, and in the Azerbaijani phraseological picture of the world – to image of the wealthy and beautiful man. External beauty in the English phraseological picture of the world is presented as the image of beautiful speeches (an image of honey as a value indicator), beautiful clothes (an image of beautiful plumage) and happy life (an image of clear day). The theoretical importance of work lies in further development of problems of studying a phraseological picture of the world in the related and unrelated languages, and in consideration of opportunities of change of semantics of language units representing a different type of concepts. Results of this research can be useful at work on comparative phraseology of the English, Azerbaijani and Russian languages, special courses on a lingual culturology, cognitive linguistics in higher education institution by drawing up phraseological dictionaries of the English and Azerbaijani languages.
Popova L.G., Kulakova Yu.N.
Lexicographic means of representation of a core of concept «thrift» in the German and English languages
The comparative analysis is made of concept «thrift» in the English and German languages to search for the general and distinctive in verbalization of this concept. During the research core lexemes of die Sparsamkeit, die Őkonomie in German and economy, thrift in English were allocated. The conceptual analysis of the concept shows that specifics of a corel of a concept in German are made by values: «a condition of economy and to have economical character; limited moderation, economical line, housekeeping, the economical address to something», and in English thrift is «saving or careful use of something, financial economy, care of resources to avoid excess expenses, thrift, change of the offer or a claim for the offer of the best quality for smaller money, a way or a means of economical economy, economy, reduction of something, careful use, economical or limited use of something, saving, the income, wisdom and care on hand money». Results of a research can be used in implementation of cross-cultural communication. The scientific importance of work lies in expansion of a circle of approaches when studying verbalization of concepts in related languages.
On linguistic creativity (as shown by a study of unformal toponyms)
The paper deals with unofficial names of geographic objects in French. The paper deals with the occurrence of these units, cognitive mechanisms of their construction, as well as their functions in the discourse. The material of the present study is based on articles of the magazines Le Monde, Le Figaro, Le Point, and La Vie, and on magazine columns, addressed primarily to specialists of economics and business. The work is performed in the field of cognitive linguistics. The methodology is based on cognitive semantics and cognitive analysis of discourse. Analysis of unofficial names of geographic objects shows that using cognitive profiling mechanism, specific feature of the subject / object of onomastic nomination falls into the focus of attention and serves as a catalyst for the secondary category. The practical value of the study is determined by the use of the obtained results of research in theoretical courses on lexicology and stylistics.
Tenses and Moods in the Hattian and Abhazian-Adyghe Languages
For the first time an attempt is made to single out markers of tense and mood in the Hattian verbs by comparing them with corresponding verbal markers in the Abkhaz-Adyghe languages. Up to date researchers of the Hattian language failed to reveal these grammatical affixes. When selecting markers of tense and mood we took into consideration legitimate sound correspondences of vowels and consonants in the Hattian and Abkhaz-Adyghe languages. Hattian markers of tense and mood are given in Latin, their Abkhaz-Adyghe match – in the. Cyrillic alphabet. The materials of the study were bilingual texts. The method of investigation is based on the comparative analysis of two or more languages from a historical point of view. The analysis of the Hattian tense and mood markers in the texts belonging chronologically to different time made it possible to reveal rather a wide system of aspect-tense forms of the past tense and mood in the Hattian language. It is noteworthy that Hattian and Abkhaz-Adyghe affixes rendering aspect-tense and mood meanings are identical which proves undoubtedly their relationship. The results of the investigation may contribute to deciphering ancient texts and their reconstruction.
Language personality of the sportscaster in discourse space of mass media
An analysis is made of the language personality of the sportscaster in discourse space of mass media from positions of lingual cognitive approach. Studying social institutes – formal / informal, fundamental / auxiliary – is intended for satisfaction of certain requirements of society. They are characterized by a complex of functions which can be realized when performing a certain set of norms and rules of conduct of the personality and requirements. Feature determination for representations of various communicative types of the language personality of the sportscaster is stated in detail. The description is made of the language personality who appears as the discourse personality whose specifics are determined by personal features of a producer of a sports discourse, as well as by discourse factors causing also speech-genre features of this type of a discourse. The theoretical importance lies in deepening of the theory of a discourse, and in further development of the theory of language. The practical value of the stated material lies in a possibility of its application in higher school lecture courses on the theory of language, linguistics of the text, and theory of a discourse.
Feature reflection of national mentality in proverbs of writer-bilingual R. Trakho
The paper examines the Adyghe proverbs used by the writer-bilingual in literary texts in the Russian, German, and English languages, reflecting national lines of ethnos at perception of a picture of the world. The goal is to identify the peculiarities of national mentality in proverbs used by Ramasan Trakho in literary texts in aspect of cross-cultural communication, and definition of their lexico-semantic specifics in various languages. Useful information on a paroemiology which is of interest to lexicologists, lingual culturologists, sociolinguists, culturologists and other experts is entered into scientific use. Results of a research have the theoretical importance showing specific lingual culturological filling of proverbs in these languages. The presented material can be included in lecture courses on a lingual culturology, sociolinguistics, the theory of language, in degree and term papers on a paroemiology. Methods of comparison, the description, methods of classification and systematization of the paroemiac constructions are used.
Khachmafova Z.R., Chuprakova E.V.
Representations of an emotional condition of the female character in verbal and nonverbal aspects of communication
Verbal and nonverbal means of representation of an emotional condition of the female character in an art discourse are considered. Significant lingual poetic means of expression of an emotional condition of the female character are revealed and described. In the analysis of practical material, we used the method of linguistic observation and description of the specific language data to obtain the generalized data realized by an interpretative technique and partial use of a method of the component and contextual analysis. Text fragments of modern literary prose served as material of this research. Existence of emotionally charged thematic and semantic fields is established, the language preferences in emotive aspect of the statement represented in the female character and author’s speech are revealed. The practical value of the stated material lies in a possibility of its application in higher school lecture courses on the theory of language, and an emotiology.
On the problem of innovation in Boris Utizhev’s works
For the first time the problem of Boris Utizhev’s innovation is considered based on the material of his poetry and prose. Particular attention is given to the evolution of the genre system of national literature, which is important for all the literatures of the North-Caucasian region. Using comparative-historical method, the creativity of a talented writer is analyzed in the context of the whole Russian literary process. The scientific significance of the research is based on the desire of the author to associate B.Utizhev’s creative individuality and national distinctness with changes in the theory of post-Soviet period. The paper can be the basis for the study of the role of a bright creative individuality in the development of the literatures of the peoples of the North Caucasus, and the results can be used in the practice of secondary and higher educational institutions, which study Adyghe literature, as well as in the implementation of special courses and seminars.
Dzhambekova T.B., Inarkaeva S.I.
The idea of the person/personality in structure of current Chechen female prose
For the first time an attempt is undertaken to study a genre of the Chechen female prose, features of formation in its art structure of the idea of the person and the personality, to present genre history in general, and to define a genre-forming role of the concept of the person \personality in the art text. The technique of a research is built using the comparative and typological analysis of versatile art material of modern Chechen female prose. A practical part of material is based on a research of the story «Outlines» of the modern Chechen writer Lula Kuni. In art structure of the story, the war and its destructive influence on human destinies are investigated. The idea of the person in prose of Lula Kuni is built on understanding of human life as supreme value, on recognition of the human person by the highest substance. The genre of female prose in modern Chechen literature is the unique phenomenon, being in process of formation, but already intensely declaring in the most different aspects, especially from a position of outlook, uniqueness of an art world vision. Results make a certain contribution to development of the Russian and national literary criticism in a research of a genre of female prose. They can also have active practical application in studying the North Caucasus literatures at philological faculties (departments of the native language and literature), especially regarding studying a genre paradigm.
Kapets O.V., Kapets V.P.
Problem of formation of the personality in L.N. Tolstoy and I.A. Ilyin’s heritage
The paper explores the development of the personality in L.N. Tolstoy and I.A. Ilyin’s compositions. Their works serve as an object of this research. The authors try to clear how L.N. Tolstoy and I.A. Ilyin understand a problem of formation of the personality. The attention is focused on attitude of thinkers to questions of knacks of the child, a family, and education. Such analysis of creativity of Tolstoy and Ilyin makes a certain contribution to comparative and typological literary criticism. It is inferred that both thinkers addressed questions of congenital potential of children, a family and education. However Tolstoy pointed to harm of educational process for the child, but Ilyin – to its advantage.
Opposition ‘the village — the city’ in creative consciousness of M. Isakovsky
The paper examines features of art realization of an antithesis ‘the village — the city’ in creative consciousness of M. Isakovsky. The publication sets the goal of analyzing motives and the reasons of formation and implementation of this opposition in the memorial autobiographical book through system of methods of its disclosure. The author shows topicality for M. Isakovsky in his childhood, the adolescence, and youth to ‘enter’ into other, wide world, world of culture, education, and ‘civilization’, which is the reason of involuntary ‘inattention’ to a family and the village. In the book ‘On the Yelnya Earth’, unilateral ideas of the native village only as about a backwardness symbol are manifested. There is no antagonism ‘village – city’ in M. Isakovsky’s outlook, moreover there is no idealization of the city, but in the relation to the pre-revolutionary village he shows underestimation of some sides of spiritual life of the Russian peasantry, a little negative shade in its assessment, unconditional acceptance of advantages of a city ‘post-industrial’ civilization. The paper gives the version of an assessment of the matter belonging to A.T. Tvardovsky, making the conclusion about specifics of harmonious talent of M. Isakovsky who was organically combining «primogeniture» of his natural, rural origin with school of intelligence, comprehension of traditions of the Russian classics.
Khadzhieva L.L., Tovsultanova D.S.
Art structure and author’s discourse in M.V. Isakovsky’s book ‘On the Yelnya Earth’
This paper deals with the features of autobiographical prose of M.V. Isakovsky. The paper is aimed at analyzing the art structure and an originality of the author’s discourse in his book «On the Yelnya Earth», methods of disclosure of his system of ideas about the literary autobiography, art time and space of this sort of works. Isakovsky discloses the concept of «the small homeland» in two main ways: on the one hand – rational, and on the other – art, emotional, figurative. Features of creative individuality of the writer are estimated through his understanding of the nature, the purposes, tasks and kinds of an autobiographical genre. Specifics of a combination in the book of documentary and art principles, wealth and the importance of realistic details are analyzed. Features of an author’s position of the memoirist are estimated, the ratio of features of a children’s and «adult» discourse, and extra-subject elements of the text are characterized. The conclusion is drawn about relevance of autobiographical prose for system of outlook of M.V. Isakovsky, his ideas of the world and the person.
Study of Arts
Theater and audience: long-distance relations (as shown by theatrical life in Perm in the 19th, 20th and early 21st centuries)
This paper is devoted to peculiarities of the regional public in its many-year communicating with «its» theatre in the case of Perm of the 19th, 20th and the beginning of the 21st centuries. This study is based on comparative analysis of available data on the theatrical life of the city of Perm in the 19th, 20th and at the beginning of the 21st centuries. In particular, the paper analyzes the preconditions and the initial stage of the theatrical process in the form of performances of local amateurs, serf troupes, theatre companies and theatrical life in the Soviet era and in the post-Soviet era. The theoretical significance of this paper is that the author in order to characterize the area, in which the theatrical art was developed, used not only the concept of «mining civilization», but introduced the concept of «multicore space», which caused the relationship between the centre and the periphery within the Ural region. The practical significance of this paper lies in the fact that the author revealed that the theatrical life in Perm was born in the depths of «mining civilization», which defined the uniqueness of not only the formation but also the subsequent development of theatre in Perm. It was the only experience in the Russian province to successfully conduct business on similar principles, under the leadership of elective «Theater Directorate». Activity of the theater which regarded art and educational, but not commercial tasks as of paramount importance made the «prolonged» impact on the general atmosphere of the city, on its culture, and on formation of meanings. In that period there were qualitative changes not only in the self-perception of people, but in the perception of the city from the outside, and Perm considerably «progressed» in finding glory of the theatrical city.
Cantoral activities of the Archimandrite Matthew (Mormyl)
An attempt is undertaken to generalize the material about rehearsal work of the Cantor with chorus obtained from pupils and followers of the Archimandrite Matthew in St. Sergius Posad and in Perm. (In 2018 it will be 80 years since the birth of Archimandrite Matthew (Mormyl) (1938-2009), the great Cantor, composer and teacher, whose name is inseparable from the liturgical singing in the Holy Trinity-St. Sergius Lavra.
This unique spiritual personality created school of church singing, transposed the great number of chants to singsongs, systematized the musical library of Lavra’s chorus and brought the male choral performance to perfection. Since the principles and methods of his long-term work with chorus have not become object of studying yet, this work is aimed at a research of practical data on his rehearsal work with chorus in St. Sergius Posad and in Perm. In the last decade of the 20th century, in connection with the 1000 anniversary of the Rus’ Christianization, the great contribution to a revival of church music and continuation of national traditions was brought by many composers, cantors, and chorus masters who were engaged in creation and performance of spiritual compositions and musical adaptations of ancient church singsongs. This is of special importance for spiritual and cultural heritage of our country. Laborious rehearsal work of the Archimandrite Matthew, demanding the highest level of quality, brought surprising results. The hearts of listeners were always won by soft, but mighty sounding of men’s chorus under his management. Created by him new and recognizable style which received the name of «Matthew’s» was demanded not only on a church choir. His name forever will remain conformable with the Russian church singing of chorus of the Holy Trinity St. Sergius Lavra.
Dramaturgic and composition features of a miniature for a violin solo in the last third of the 20th century
For the first time in musicology the author analyzes tendencies in development of a miniature for a violin solo of the last third of the 20th century using an example of Kikta’s «Cadence», Litinsky’s «Monologue», Mostras’ «Prelude», Prelude in memory of Dmitri Shostakovich and «Paganini’s Dedication» by Schnittke. The paper focuses on revealing dramaturgic and composition patterns of a violin miniature on the basis of the compositions stated above. The following features prevail in them: variant development in synthesis with polyphonic; intonation, rhythmic and harmonious transformations of a thematic invention and texture; methods of free improvisation, the principle of a core and expansion characteristic of a Baroque Era. Parallels with Korelli, Paganini, Rachmaninov, and Shostakovich’s large-scale compositions are drawn that expand the content of a violin miniature, fill it with a set of associations. This is reflected in use of patterns of large genres of the sonata, symphony, a variation, the symphonic rhapsody, as well as genres of a prelude and improvisation that strengthen processes of genre and style synthesis in a separate miniature, and shape its semantic layers. Plays contain reflections about cardinal issues of life, semantic values of art, and about the scale of the personality of the artist-creator, bearing memory of past eras. Each play bears in itself innovations of modern violin performance, composer’s searches of the last third of the 20th century, recreating the generalized image-portrait of the violinist – the musician for all times.
On the preservation and revival of spiritual musical culture in Rostov-on-Don during the second half of the 20th century
The purpose of this paper is to identify ways to preserve the Orthodox singing tradition in terms of anti-religious persecutions of the second half of the twentieth century. It analyzes two development branches: a secular and spiritual. In the first part of the paper, we examine the preservation of the choral tradition in the liturgical environment, because the leaders of Church choirs and the singers were secular people, and it was not necessarily, that their main profession was connected with the music. In the 1980s, interest in sacred music was increased in society: creative teams included in the repertoire the works of Russian classics composers. The problems faced by the Orthodox singing culture at the end of the second Millennium, received understanding of science. The second part of the paper is dedicated to the processes occurring in a secular society in the late twentieth century. Scientific practical importance and the actuality of this paper are determined by the introduction into scientific use of new materials of domestic and foreign periodicals, and documents of the State Rostov Region Archive. The author comes to the conclusion that the revival of church and singing art at the end of the 20th century became natural development of culture as manifestation of natural intellectual and religious requirement of society which continued to exist since pre-revolutionary times in the conditions of aggressive atheistic policy of the Soviet government.
Russian folk embroidery: ornament, character, motive
An analysis is made of change of use of various patterns and images in embroidery in connection with the change of vital foundations and the general outlook. The basis of the technique of this research is that a subject surface, rhythmically repeating motive, creates feeling of decorative effect and transformation of a form, and depending on stylistics of an ornament the person perceives the subject. Emphases are placed on the main etymological features in creating ornaments. Methodological approaches to perception of embroidery by various people of Russia are revealed. For example the embroidery of the northern regions of Russia (The Arkhangelsk, Vologda regions) and southwest (border regions of Russia, Ukraine and Belarus) show various perception. The northern embroidery is geometrized, while in southern stylistics, vegetable ornaments prevail. But all examples testify to importance of an image in a decor. We give the most striking examples of «live» images of the national embroidery which remained in the samples of the beginning and the middle of the 19th century but it is not enough objects which reached our time. The ornament is the peculiar language used in decorating applied objects of the different people, and motive is fundamental for creation of an ornament of any type – geometrical, vegetable, zoomorphic.
Sirotyuk E.A., Gunina G.N.
Ontogenesis of Convallaria transcaucasica Utkin ex Grossh. in the oak forests of the Adyghea Republic
A study is made of ontogenesis and the vital form of Convallaria transcaucasica in the oak forests of the Adyghea Republic. Three periods and four ontogenetic conditions of a plant are allocated. The ratio of width of a sheet plate to its length is the important criterion characterizing age conditions of the Transcaucasian lily-of-the-valley. This ratio at youthful and senile plants is minimum, at generative – maximum, and at the virginilå ones – an average between senile and generative partial shoots.
Shumilov D.S., Tuguz A.R., Smolkov I.V., Tatarkova E.A., Muzhenya D.V., Ashkanova T.M., Kushu L.T.
Gene polymorphisms of the main pro- and anti-inflammatory cytokines: IL-1 (T511C, RS16944), TNF-α (G308A, RS1800629), IL-4 (C589T, RS2243250) in coronary atherosclerosis
This study focuses on the role of SNP of cytokine genes IL-1 (T511C, rs16944), TNF-α (G308A, rs1800629) and IL-4 (C589T, rs2243250) in coronary atherosclerosis outcoming in an ischemic disease. Cardiologically sick people (n=26) in comparison with donors (n=31) show statistically significantly increased frequencies of 511C allele and heterozygotic C511T of a gene genotype of a pro-inflammatory cytokin IL-1β (respectively, P=0,0004; OR=4,67 and R=0,0007; OR=7,09); “mutant” 589T allele (Ð=0,04; OR=2,45) and C589T genotype (Ð=0,04; OR=4,09) of anti-inflammatory IL-4. Despite the high importance of SNP of TNF-α gene in pathogenesis of cardiovascular diseases for some regions of the world, relationship between G308A allele of TNF-α gene and coronary atherosclerosis (Ð>0,05) at inhabitants of the Adyghea Republic is not confirmed.
Ocheret N.P., Tuguz F.V.
Physical and chemical researches and environmental monitoring of coastal soils of the Krasnodar reservoir
This paper discusses modern environmental issues of the Krasnodar artificial reservoir; negative impact of the reservoir on a soil cover of the Adyghea Republic; results of physical and chemical researches of soils in a coastal zone of the reservoir: availability of ions of the main salt structure and heavy metals, as well as acidity. The high percent of the general morbidity of the population in this region is noted.
Tkhakushinov R.A., Lysenkov S.P., Dautov Yu.Yu., Urakova T.Yu.
Correlation between the level of leptin and separate morpho-physiological parameters of patients with an excess weight
A study was made of correlation between the level of leptin and some physiological and biochemical indicators at patients with the excess body weight and obesity in the dynamics of performing offloading and dietary therapy (19–21 days). Direct reliable relationship is established between leptin and the level of insulin, arterial systolic and diastolic pressure, the general fatty weight and waist circumference. After a course of offloading and dietary therapy correlation remains between the level of leptin, systolic arterial pressure and lump of fatty tissue. Previously, before performing offloading and dietary therapy, the revealed correlations between leptin and insulin levels, as well as between leptin and waist levels after a course of offloading and dietary therapy were not defined.
Pchikhachev E.K., Korzun B.V.
Introduction of a pawpaw three-blade (Asimina triloba (L.) Dunal.) in a foothill zone of Adyghea
This paper studies a possibility of an introduction of a pawpaw three-blade (Asimina triloba (L.) Dunal.) in a foothill zone of the Adyghea Republic. Researches are conducted on the basis of the Adyghe Branch of Russian Research Institute of Floriculture and Subtropical Cultures. The collection of a pawpaw three-blade is presented by cultivars Sochi 11, Sochi 12, Valentina and the F-6 and F-8 forms transferred by the Department of Subtropical and Southern Fruits of the Russian Research Institute of Floriculture and Subtropical Cultures. Climatic and weather conditions of the region of an introduction are characterized to draw a conclusion on their compliance to biological requirements of culture. Features of passing of phenological phases and indicators of a gain of promising selection forms are analyzed. Morphobiometric features of plants are considered.
Sirotyuk E.A., Ayba E.A., Gergiya I.G.
Genus Gentiana L. in Ritsinsky relic national park (Republic of Abkhazia)
The paper shows the results of inspection of the Ritsinsky relic national park: subtropical foothill, mountain forest and mountain meadow zones. The Gentiana genus is represented in the park by seven species, the majority of which are the Caucasian endemics with different sizes of habitat. Populations of all species revealed in the park are small with weak reproduction.
Smolkov I.V., Tuguz A.R., Shumilov D.S., Kushu L.T., Muzhenya D.V., Ashkanova T.M., Tatarkova E.A., Kulova I.G.
Role of gene polymorphisms of a folate cycle in development of peripheral atherosclerosis in ethnic groups of the Adyghea Republic
Frequency distribution of C677T, A1298C, A66G, A2756G of MTHFR, MTRR, MTR gene polymorphisms in samples of genomic DNA of donors and patients with clinical complications from peripheral atherosclerosis is investigated by SNP method (single nucleotide polymorphism) at inhabitants of the Adyghea Republic. MTR A2756G SNP is associated with risk of development of an ischemic stroke (Ð<0.05). The ethnogenetic analysis of distribution of A2756/2756G alleles in the examined groups of patients and donors shows statistically significant increase in frequencies of G2756 allele (Ð=0,05) at Russians with an ischemic stroke.
Gudkova G.N., Kuzenko M.V.
Morphological features of a culm of the lodging-resistant wintering oats
The paper sheds light on results of studying the length and diameter of culm internodes of the wintering oats. Various degrees of plant lodging resistance are largely connected with morphological features of the top internodes of a stalk and inflorescence.
Change in indicators of some hormones of hypothalamo-hypophysial adrenal axis, defined in saliva under the influence of standard physical activity at young athletes
The data available in modern scientific literature on the content of the hormones defined in saliva of young athletes depending on the nature of physical activities and training level are fragmentary and have no sufficient justification. The purpose of this work is to investigate the level of hormones in saliva in an initial state and after standard physical activity (the PWC170 test in L.I. Abrosimova's modification, 1978) at young handballers (12–13 year-old boys) and their agemates who are not playing sports. The conducted researches revealed reliable distinctions in indicators of a number of hormones at young athletes of the first (a stage of sports specialization) and the second group (the initial stage of training), as well as at the agemates who are not playing sports in an initial state and after standard physical activity.
Badov A.D., Dzhioeva V.D.
Natural conditions and resources as an important factor of sustainable socio-economic development of South Ossetia
The paper explores the natural conditions and resources from the point of view of economic revival of South Ossetia. It considers some aspects of rational use of resources.
On the generation of limit cycles of a polynomial system from the infinity
The paper examines the polynomial system of differential equations on the plane, depending on a parameter and having the infinitely far stable one-sided double limit cycle for zero value of the parameter. The stable limit cycle appears on the plane under variations of the parameter. We have found the asymptotics of this cycle.
Rustanov A.R., Salakhov A.Z., Khairov R.A.
An axiom of Ô-holomorphic (2r+1)-planes for almost contact metric manifolds of class NC10
The main purpose of this paper is to study the properties of isotropy of almost contact metric manifold of class NC10 in particular the study of the axiom of the Ô-holomorphic planes for almost contact metric manifolds of class NC10 . Using the method of the associated G-structures the following results were obtained: 1) NC10-manifold satisfying the axiom of Ô-holomorphic(2r+1)-planes is cosymplectic manifold; 2)NC10-manifold satisfies the axiom of Ô-holomorphic(2r+1)-planes if and only if it is a manifold of constant holomorphic sectional curvature; 3)NC10-manifold satisfying the axiom of Ô-holomorphic (2r+1)-planes, is locally equivalent to the product of the real line on one of the following manifolds endowed with the canonical Kähler structure: 1) complex Euclidean spaceC^n; 2) complex projective spaceCP^n; 3) the complex projective space CD^n.
Magnet current tubes in the axion Sun luminosity
The paper observes the media with quasi-zero refraction, in other words the media, where the absorption factor can be ignored. It means that for exercising the oscillations without significant losses of the process intensity there is a medium needed with low or “quasi-zero” density, which depresses the influence of photon absorption processes naturally and almost completely. It turns out that such “transparent” media can exist, and not simply in plasma medium, but proximately in convective zone of the Sun. Here so called magnet current tubes are meant, whose properties are described in this paper. The magnet field variations at to the bottom of convective zone in tachocline will cause in this case intensity variations of converted -quantas, which in their turn will cause variations of the Sun luminosity, known as modes of the active and calm Sun. The paper also deals with the simplified variant of origin and time and space evolution of magnetic current tubes.
Kashin Ya.M., Kashin A.Ya., Knyazev A.S., Kopelevich L.E., Samorodov A.V.
Methodology for the calculation of synchronous electric machines with excitation from permanent magnets for wind-solar energy sources
The methodology for the calculation developed by the authors allows carrying out the calculation of parametres of synchronous electric machines with excitation from permanent magnets of radial, conic and axial designs.
Kasparyan M.S., Aliev M.V., Ginnyatulin M.N.
Block encoding hyperspectral imaging with adaptive selection of encoding transformation
The paper describes the approach of block encoding for hyperspectral images with adaptive selection of encoding transformation. The generalized discrete sine-cosine transforms are selected as the encoding transformation.
Kashin Ya.M., Knyazev A.S., Kashin A.Ya., Bats V.A.
Current state of emergency aviation turbines and their classification
The paper deals with the use of emergency aviation turbines in aircrafts of the different countries. Designs and purpose of the existing turbines are analyzed, and their classification is given.
Kizdermishov A.A., Kizdermishova S.Kh.
Improvement of system of the accredited certification centers as a uniform information-technical and organizational-legal problem
The paper discusses the improvement of activity of the accredited certification centers. The authors provide a short review of fundamental changes in activity of the certifying centers during 2002–2016, as well as prospects of development of the market of certification centers and adjacent kinds of activity: development of the applied software for systems of electronic document flow, training and retraining of personnel of certification centers according to the current legislation of the Russian Federation, development of means of cryptographic protection of information, etc.
Kashin Ya.M., Kashin A.Ya., Knyazev A.S., Kopelevich L.E., Samorodov A.V.
Optimization of weight and dimensions of the equivalent synchronous electrical machines
The paper deals with the choice of weight and dimensions of the electric machine taking into account its shape at a design stage. The authors present the results of researches on dependence of weight of active materials and dimensions of synchronous electric machines of the same power on their shape for a radial, axial and conic design.
Gorbatkova T.F., Vasilchenko N.P.
Questions of construction with regard to seismology of Krasnodar Region and Adyghea Republic
New data on seismicity in the Republic of Adyghea and Krasnodar Region demand actions related to construction of aseismic buildings. The accounting of seismic impacts, and knowledge of requirements to aseismic construction are needed to minimize damages of buildings and property loss in case of an earthquake.
Peskova O.S., Boriskina T.B.
Current state of the Internet-advertising market
The paper considers the research of Russian market of Internet advertising and ways of information obtaining, the promising channels of communication on the Internet. It analyzes the volume of advertising in traditional media and the Internet as well as presents the rationale for change mediocrely in Russia from the traditional forms to the Internet. The authors determine the most effective and popular segment of Internet advertising.
In memory of Mina Khadzhebievna Shkhapatseva – a leading scientist-linguist and talented teacher
Roza Yusufovna Namitokova
In memory of Teacher
Zakharova E.N., Tamov A.A., Zemtsova A.V.
The peculiarities of the “Knowledge Economics” and their realization in the intellectual services sphere
The paper considers the institutional peculiarities and factors of formation of knowledge economy. It shows that knowledge as a characteristic of mental work has a number of specific characteristics compared to other characteristics of the workforce. Only the knowledge used in the process of creating specific values, subjected to capitalization and productively used, became direct productive force and value in the framework of the knowledge economy. The authors reveal that the basis of the development of the modern “knowledge society” at all levels and in all fields is the man-centeredness. They substantiate that intensive services are special interest sectors.
Retailers network in unstable external environment: problems and solutions (based on X5 Retail Group N.V.)
The paper discloses the issue of company’s targets changing in the conditions of unstable external environment. It points at the main changing, which is maintaining of the development sustainability. The author reveals the current situation on the example of X5 Retail Group N.V., which is the second on sales volumes of the domestic retail network. The scientific article discloses that the most important distinguishing feature of the organization of the activities of X5 Retail Group N.V. is a multi-format approach, its diversification within the parallel development of multiple trading networks. The author presents a brief description of the results of operations of commercial networks that are members of the company: “Pyatyorochka”, “Perekrestok”, “Karusel” and “Perekrestok Express” as well.
The Lfbour Marrket
Ryskulov I.À., Iliazova N.B.
The current state of the labor market and labor migration in the Kyrgyz Republic
The paper considers the current situation in the labor market and the ongoing processes of external and internal labor migration in the Kyrgyz Republic, the authors reveal discrepancy with the supply and demand of labor in the labor market. The scientific article presents statistical data, as well as the results of studies of employment and unemployment indicators, as the main factor of influence on migration in the republic.