2015.2
Phylosophy
R.S. Balaev
Network warfare as the dominant factor in the formation of social fears and "existential vacuum" in modern society
An analysis is made of the problem of the formation of social fears and "existential vacuum" in terms of network wars. It is emphasized that one of the main aims of the network war effects is the destruction of the semantic unity of the world and personality, isolation, value-sense human disorientation, replacing of the true meanings and values of human life
Yu.V. Vinogradova
The correlation of language, communication and perception of the philosophy of John Locke
The paper considers the correlation of language, communication and perception, presented in "An Essay Concerning Human Understanding" (1690) by John Locke, the English philosopher, educator and social activist. In this paper the reasons leading to the study of cognitive process by Locke are revealed; the notions of simple and complex ideas are discovered and their role in the mental and verbal activity is shown
I.M. Meshkov
Transcendental base of structure of value orientations of the Baden school of Neo-Kantianism, and its reflection in the phenomenology of Edmund Husserl and Max Scheler
The paper discusses the value orientations structure, where there is value in relation to other categories, such as: wellfare, significance, ideal norms and others. Presented context supposes a comparative analysis of the transcendental structure of the Baden school of Neo-Kantianism (G.Rickert and W. Windelband) and phenomenology of Husserl and Scheler. That’s why the transcendental is defined as the base of the structure forming value orientation to reality, which makes it possible to talk about value orientation
A.V. Odintsov
Social network capital as an indicator of the ideological orientations in the modern information society
The paper discusses social network capital as the aggregate of actual and potential resources that are in network correlation and are regulated by institutionalized relations based on trust. The conclusion was made that social network capital, as an indicator of ideological orientations in modern society, determines the degree of dynamism and vitality of the network. It is emphasized that the network organizations with extensive social network capital serve as an effective platform forming the ideological sentiment in the information society
M.B. Oseledchik
Intellectual "nutrient" environment of social institution
The author discusses intellectual "nutrient" environment of social institution contributing to replication and reconfiguration of organization knowledge for the subsequent production of new knowledge. A huge influence on the formation of its corporate culture has at least three aspects: the interaction of vertical; horizontal cooperation; specific behaviors that contribute to the dissemination and use of knowledge. The author points to the cognitive, organizational and psychological problems associated with the organization of intellectual protection, and offers a solution
A.S. Skachkov
Life-affirming meaning of philosophy
Basically, philosophy as a whole and its various compositions has life-affirming sense. However, there exist and may be generated and reproduced some conseptual compositions fraught with pointing to omnicide. These compositions arise due of inversion, meaning substitution of living in his social and humane identification of non-public-human, non-human, and at the end, even inanimate. In the philosophy, the mechanism of such substitution is subjective-personal involvement of inadequate, not life affirming meanings
R.A. Khanakhu
Legal and ethic perceptions of Circassians of Northern Caucasus: tradition and modernity
The paper discusses current compatibility issues of traditional moral precepts (imperatives) of various population groups in Russia with modern ethical ideas
A.Yu. Shadzhe, A.H. Panesh
Global forecasting in the development of modern society
The paper analyses prediction of the future at different stages of the development of science. The nature of forecasting tools is being studied in the context of modern science. We examine the features of computer simulation, which is a new methodology creating a new type of thinking. The key question of investigated issue is analysis of the complexities of global prediction in the development of society. We present some of the features of the international project FuturICT, the main objective of which is to develop evidence-based recommendations. It is proved that in the context of global and regional manifestations of crisis, while making decisions in various areas of society it is necessary to use new information and communication technologies, including supercomputers. Thus the conclusion is drawn on the necessity of the creation in Russia or in the framework of the Eurasian Union of the experimental setup of global system of prediction and control
History
R.M. Begeulov
Military and political aspects of the interaction of Karachai-Balkars with Russia in 1820-1827
The paper deals with the military and political aspects of the relationship of Karachai and Balkaria with the Russian authorities during the period of intensification of the military actions in the region of the Central Caucasus, initiated by the-Chief of the Caucasian Corps of the Russian Army General A.P. Yermolov. The purpose of this paper is to review and assess the specificity of the initial phase of integration of Karachai and Balkars in the Russian Empire, still poorly covered by now, in the Russian and foreign historiography
S.S. Karakhanov
Meaningful aspects of the Crimean- Daghestanian relations of the 15th-18th centuries
The paper considers one of the elements of material culture - a house, most closely connected with the environment, domesticities, social and family life of the Lezgins in the Korchagskaya Valley of Southern Daghestan. The originality of house of the inhabitants of the valley is the correlation of stone, air-bricks and wood in the traditional building culture. In the interior of the housing there is prevalence of utensils; household items are not of local origin, since local crafts have not been well developed
E.T. Lazarova, N.Yu. Tuaeva
Family and demographic behavior in the Caucasian Society: history and modernity
The paper deals with family issues, family relations and demographic behavior in the traditional Caucasian society. As one of the most important public institutions, a family has accumulated a traditional method and form of living arrangement, combining individual and social life of a person, creating value orientations and needs of an individual, as well as the rational domestic traditions. One of the priority values was large family. Not rejecting the legitimate processes of transformation of the family institution today, it is especially important to preserve its traditional models and social functions
Z.A. Tseeva
Social and cultural aspects of the Western Caucasus military navigation in ancient times
In this paper, the main characteristics are given to socio-cultural aspects of West Caucasian military navigation in ancient times. It is noted that carriers of navigational tradition were ancient ancestors of indigenous ethnic groups of the Western Caucasus - Circassians and Abkhazians, which were located, according to the ancient sources, at the Black Sea coast and in the mountains and are known as Akheis, Zikhs, Geniokhs. It is emphasized that military navigation of West Caucasian highlanders in ancient times looked more like pirate fishing. Particular attention is paid to geographical and socio-cultural factors which played an important role in the generation of sea robbery, and in the formation of democratic institutions of West Caucasian societies. The paper discusses the role of the marine element in the development of democratic institutions
E.A. Sheudzhen, R.A.Tleptsok, N.A. Pocheshkhov
The Caucasus in Adyghean symbolics
In this paper, for the first time the Caucasus Mountains were systematically examined as a landmark marker influencing the mass consciousness of the Circassians
Sociology
M.V. Zikeeva
Social capitalization of insurance in the Russian society
In the presented paper, the position is substantiated that the insurance institute in the Russian society is in a nonequilibrium state dealing with the uncertainty of alternatives of the development of insurance business. The dominant system of state support of insurance brings to the mass consciousness belief in free insurance services, despite the lack of social efficiency. Social insurance capitalization is based on the ensuring the unity of the private (insurance), public and state interests, which requires transparency and competitive insurance environment on the basis of legal regulation of the state
I.S. Ivanova
Elements of ethnic policy at the present stage: world and national hallmarks
The paper presents the results of theoretical research in the field of ethnic policy. The data reflect the specifics of ethnic policy at the present stage and allow the author to make an assessment at the global and domestic arena, as well as identify the prospects of the development of regionalism
V.N. Ilmukhin
Modern practices of media consumption: the methodological aspect of the study
In everyday life, modern type of a man uses great variety of media devices. However, the practice of simultaneous use of different media channels and communication devices was not studied well. Modern multimedia and multi-screen world requires a common relevant methodology to capture and measure the simultaneous media consumption from several sources. The paper provides the methodology and the results of the study of multi-media consumption, held in Moscow
A.V. Kanunnikova
Legal socialization of the Russian youth: an institutional approach to sociological research
The paper analyzes the methodological possibilities of using institutional approach to sociological studies of social and legal processes in general, and legal socialization of young people in Russian society, in particular. The author particularly emphasizes the need to improve the institutional methodology and methods of sociological research of social and legal processes and points out that a successful legal socialization of young people depends on effective social institutions operating in society
D.A. Kartavtsev
Social and cultural peculiarities of a qualified policeman personality formation
The paper examines the issues of the influence of personal characteristics of police officers on their sociocultural status in society. On the basis of theoretical analysis, the author analyzes the characteristics of the impact of employees’ motivation on their professional competence
A.A. Kukushkina
Legal education as a basis for the development of civil society and legal state
The paper deals with legal education as a basis for the development of civil society and the rule-of –law state. From the point of view of the author, legal education can also be attributed to civic education, which implies certain measures of educational influence and education aimed at the formation of social consciousness and civic responsibility in the translation of legal activities
O.I. Kuskarova
Preventing extremism in educational and youth environment
In the presented paper, the prevention of extremist and terrorist activities among the youth is considered. The role of education in the formation of civil position among students to counter the ideology of terrorism and extremism is underlined and the need is indicated for interaction between the educational antiterrorist commissions and civil society institutions
S.L. Lazitsky
The sociocultural specificity of cooperation in law enforcement activities
In the paper, the author makes an attemp to clarify the sociocultural specifics of law enforcement activities in the scientific field of sociology of culture. The paper provides an analysis of the present problems in view of its historical retrospective, referring to the existing domestic experience
R.A. Marchenko
Mythological patterns of contemporary Russian society in a problem body of sociology of culture
The paper contains analysis of the basic mythological patterns that are present in the collective consciousness of Russians, it also carries comparativism of national and western socio-cultural mythologems. The author aims to find new opportunities of demythologization of the society’s consciousness
T.S. Maslova
The problems of the education system in the context of research works of foreign sociologists
The paper considers some issues of the education system, covered in the works of foreign sociologists. A comparative analysis of the transformation of the educational system within the sociohistorical development of society is being done, accompanied by transformations in science, technology and social life. Main issues existing in the education system, despite the significant progress in the development of modern societies, are distinguished
V.V. Moiseenko
Influence of higher education institution upon social mobility of people in modern Russia
The author of the paper considers the institution of higher education as a factor contributing to the social movement of both, a person and certain social groups. The conclusion is substantiated that higher education, as a flexible social institution in modern conditions is able to respond promptly to the needs of society and contributes to the activity of the youth in the struggle for social position in the competitive labor market. It is emphasized that in the conditions of Russian reality people with higher education have a better chance of employment, but now many employers have an idea that possession of a diploma ceases to serve as a determining fact in employment
M.M. Murtazaliyev
Professional legal culture of prosecutors: the main characteristics and deformational trends
The paper examines the main characteristics of the legal culture of prosecutors. Based on the analysis of the secondary empirical author concludes that the elements of legal culture in prosecutors’ professiogram are of high importance
D.N. Pevchev
Social management of students manning of private universities
The paper considers the issues of the modern national non-state education. Rational ways of social management of students manning of private universities in the modern world are defined, studied and justified
I.V. Podporin
Peculiarities of formation of motivation of professional self-education in students of higher schools of the inistry of Internal Affairs
The paper considers the features of motivation as a factor of the activity of students of higher schools of the MIA in the process of self-education. The author notes that the motivation as one of the components of personality structure allows substantiation of the main drivers of educational activity. The paper defines such consepts as intrinsic motivation due to the needs of an individual, as well as extrinsic motivation due to incentives directed from outside
A.A. Popova
Main scientific approaches to the study of the phenomenon of aggression
This paper analyzes the main approaches to the study of the phenomenon of aggression. Attention is drawn to the impossibility of studying the phenomenon of aggression in the framework of a single scientific field. An attempt is undertaken to typologize basic scientific approaches to the study of aggression
O.Yu. Posukhova
Methodological potential of foreign concepts of professional career in the context of study of Russian society
The author of the paper attempts to identify the methodological potential of foreign concepts in the process of study of the changing reality of Russian society which is characterized by high dynamism of changes in all spheres of human activity. Formation of a new social reality affects the implementation of the chosen strategy of life. It should be borne in mind that the Russian reality, its sociocultural foundation differs substantially from the social reality of Western Europe under which, the formation and development of scientific concepts of professional career took place. This updates revealing of those theoretical conclusions that can be used in the investigation of a professional career in the Russian society
P.V. Razov
Actual problems of social adaptation of former military personnel in Russia in new social reality
The author of this paper considers from the standpoint of sociological analysis the most urgent problems of the former Russian military personnel, whose social adaptation takes place in the new social reality, characterized by high social dynamics, increased risk-taking and uncertainty of social development
E.S. Sagalaeva
The ideological dimension of the relationship to the historical past in everyday cultural practices
The author underlines that every society is experiencing a severe crisis and socio-cultural time of social unrest, inherent in the phenomenon of "actualization of the past." The ideological dimension of the relationship to the past in everyday social and cultural practices is manifested in appeals to articulate the historical past
N.V. Tsarakhova
Deviations in the subculture of Russian contemporary youth
This paper is devoted to research of the specifics of subcultural trends as one of the key factors in the development of deviant practices among today's youth in Russia. The author analyzes the subculture of the young generation of Russians as a sociocultural phenomenon, at the same time evaluating its deviantogenic potential
E.A. Chefonova
Peculiarities of social intergration in rural areas (as shown by Rakityansky area of Belgorod region)
The paper deals with the specifics of inter-sectoral cooperation, aimed at the integration processes in rural areas. The experience of social integration in Rakityansky area of Belgorod region, as well as the development priorities and key socio-economic indicators of the area are presented
E.E. Emirbekova
Intrapersonal dimension as a socio-cultural system: the social-philosophic analysis
The paper analyzes the intrapersonal dimension of space of a person as the socio-cultural system. The conclusion is drawn on the specifics of intrapersonal dimensions of personality space and the relationships that are formed between intrapersonal dimension of personality space and society are identified
Jurisprudence
O.P. Gluschenko
Terms of participation of the public at pre-trial stages of the criminal proceedings (as shown by the Institute of witnesses)
The paper is devoted to the analysis of the conditions of public participation as witnesses in the Russian criminal trial. The author investigates the requirements to witnesses in accordance with the Criminal Procedure of the Code of the Russian Federation, makes recommendations for the perfection of the list of persons involved into the production of the investigative proceedings
I.M. Divin
Administrative proceedings on economic disputes in Russia: historical aspect
The author touches upon in his work some historical aspects of the development of administrative proceedings on economic disputes. Characteristics are given to basic principles of its formation in the late 1980s - early 1990s
A.O. Dolgopyat
The principle of legality within the system of principles of proceedings on administrative offences
The paper discusses the importance of the principle of legality within the production principles of Administrative Offences. The value of the substantive and procedural aspects of the principle of legality is underlined
T.A. Zorina
Crimes committed in the context of natural and technogenic disasters: the state and structure
The author considers crimes committed in a situation of emergency using the conditions of natural disasters or man-made disasters. Their classification is presented
T.E. Zulfugarzade, S.V. Aponiitsky
Peculiarities of legal maintenance of educational policy in Poland
The paper reveals the basic stages of formation and development, as well as sources of legal regulation of higher education in Poland; and provides a brief historical analysis of the establishment and activities of the most important educational institutions of higher education, established on Polish territory, which laid the basic traditions of the education of youth, formed its legal culture and legal awareness. The authors pay special attention to the development of self-education and creation of a “flying universities”
B.G. Koibaev, Z.T. Zoloeva
Legal aspects of informational support of regions: German experience
The paper describes the approach of the Federal Republic of Germany to the issues of regional information. The authors attempt to identify good practices that can be used by the Russian Federation for the further development of legislation in the sphere of regional information
V.A. Larin
Moral and psychological characteristics and properties of the perpetrators of crimes in situations of social tension
The paper reveals moral and psychological characteristics and properties of the perpetrators of crimes in the situation of social tensions. The author analyzes cases of crimes committed in situations of social tensions through negligence
E.N. Pshizova, B.N. Khachak
On the effective contract of lecturers
The paper considers issues of transfer of university teachers on the effective contract and the problems of determining indicators of effectivness of their work for the purpose of incentive payments
O.N. Solovyeva
Legal nature and attributes of the possessive advocacy
The paper is devoted to the legal nature and grounds of the possessive advocacy as a method of protecting ownership. We analyze scientific approaches to understanding of possession. Procedure of Institute of Claim is considered as the main tool to protect the violated right
T.R. Ustov
Enforcement of audit and documentary checks as another procedural action at the stage of initiation of a criminal case
This paper discusses the legal proceedings which is the independent element of criminal procedure, although most of them are not coincide with the form approved by the law (procedure) that creates problems in assessing the evidentiary value of their results, as well as ensuring the rights of participants. The request for the production of audits, documentary audits may be like other procedural act when checking reports of crime that poses the problem of improving the procedural form, adapted to the conditions and characteristics of the stage of a criminal investigation. This paper proposes the author's approach to solving this problem
S.K. Tseeva
Criminal identity: concept, structure and typology
The paper deals with crimes committed in a situation of emergency using the conditions of natural disasters or man-made disasters. Their classification is presented
A.M. Shadzhe
Problems of implementation of international human rights standards into national legislation
The paper analyzes approaches to the study of the main problems of implementation of the norms of international humanitarian law into national legislation. Approaches to the development of an effective system of measures to ensure the realization of the implementing rules are covered. The correlation of an individual (including the rights and freedoms) and international law is studied
I.K. Shaov
Peaceful settlement of international disputes without the use of force or threat of force as the basis of modern international legal order
This paper discusses the regulatory consolidation and implementation of practices for the most important principle of international law - the principle of non-use or threat of force and its significance for the peaceful settlement of international disputes. The conclusion is drawn that the principle of non-use of force or threat of force has profound sense and content; its crucial importance in the maintenance of international order andit is really difficult to overestimate. Stability and reliability of established international legal order of the last decades of the new history of mankind depends on strict observation of this principle in its international policy by all states without exception
Political Science
M.A. Eshev, A.V. Sokolov, M.V. Saakyan,
Formation of patriotism as the factor of strengthening civic engagement of the Russian society
The paper discusses the actual problem of development and strengthening civic engagement in modern Russia. The authors note that one of the main factors increasing the activity of the citizens could be the patriotism of the Russians. On the basis of empirical data, key areas of civil activity, its dynamics and main problems are identified. It is concluded that the formation of patriotizm in citizens will positively affect the dynamics of growth of civil activity
Z.A. Zhade
The political and legal identity as a composite concept
The paper deals with the political and legal identity as an example of a composite identity that is built on the interaction of two components significant for the community of its speakers.The thesis is argued that interwoven in a multi-level identity, political and legal identity has become an important resource for social integration
The Economic Theory
Z.M. Beroeva
Government role in the field of labour and employment
One of the main aims of state macroeconomic policy is to achieve a high level
of employment. The economic system, that creates additional jobs, sets the task to increase
the number of social product, and, consequently, meets the material needs of the population.
The workforce system works without reaching the limits of its productive capacity in
condition of incomplete use of available resources. The paper reveals the facts that unemployment
causes great harm to the vital interests of the people. It prevents them from revealing
their abilities in the activity in which people can express them, or depriving them of
such a possibility. Therefore, people suffer serious psychological stress. The author draws
a conclusion that unemployment rate is the key indicator determining the general state of
the economy and its effectiveness assessment.
A.A. Ermolenko, Z.V. Khokhoeva
New opportunities of fictitious capital at the present stage of development
The paper discloses the new opportunities of fictitious capital at the present
stage of development. It reveals the interaction of real and fictitious capital in the economic
system as a process that determines the competitiveness in the conditions of competition
and global integration. The authors substantiate the necessity of generating fictitious capital
for investment proposal formation at various levels of economy. The conceptual view
of fictitious capital economy can be used to reveal the status of economic system subject
as well as to support the new functions of management and structural components of economic
policy.
Financial Markets
B.R. Chenib
Russian Treasury as an effective financial manager
The main and fundamental purpose of the Federal Treasury functioning is
a cash service of budgets execution of the Russian Federation. Acting as the chief cashier
of the country means funds management on the budget accounts. However, public financial
resources require high liquidity insurance. These requirements put before the Federal
Treasury the task of ensuring of positive balance in the single treasury account and its
proper use.
Problems Related to Investment Activity
Ya.S. Tkacheva, S.S. Khazhokova
Evaluation conceptual bases for investment enterprises attractiveness of tourist and recreational complex
The paper deals with the conceptual bases for the investment attractiveness
assessment of tourist and recreational complex. It has developed evaluation status of
tourist and recreational complex investment attractiveness. This status includes a control
process that takes into account the interrelationship and interdependence of internal and
external factors and indicators of investment attractiveness of tourist and recreational
complex. The authors clarify the notion of investment attractiveness of tourist and recreational
complex as a significant value. It is characterized by the ability of investment capital
to generate income with an acceptable level of risk.
Regional Economy
R.A. Barkenkhoeva
Regional stability level assessment (based on the Ingush Republic )
The paper analyzes the essence of regional stability. It represents the analysis
of the main methodological approaches to the process of its level quantifying. The author
offers to assess this form of stability only from the perspective of the intersection of
three fields of regional development — economic, social and environmental. The scientific
article reveals the author’s approach to the assessment of the level of regional stability on
this level. It is being tested on an example of the Ingush socio-ecological-economic system.
K.N. Bekirova, S.R. Chorshanbiev
Principles and prere quisites for the formation and development of Tajikistan regional energy infrastructure
This scientific article describes the wide-system and specific principles of
formation and development of the regional energy infrastructure. It determines the essence
and content of each principle as well as the possibility of using in the contemporary
socio-economic conditions of the Tajikistan Republic. The paper examines the correlation
with the proposed principles of international and national programs, treaties and agreements
in the field of energy. The authors consider preconditions of energy infrastructure
development in the region based on the application of the developed principles.
N.Yu. Blinichkina
National Development Strategy of Tajikistan Republic: implementation problems and prospects
The paper analyzes the advantages and disadvantages that emerged in the
implementation of the National Development Strategy of the Republic of Tajikistan for
the period up to 2015. It identifies the main reasons for the partial lack of implementation
strategies. The author determines strengths and weaknesses in strategy affecting the process
of its implementation. He offers proposals for the protection of national interests of
Tajikistan aimed at the formation of the economic security strategy of Tajikistan.
L.E. Galyaeva, M.I. Golubova
Limit -factors of regional economies development in the South Russia
The scientific article examines the main development limit-factors of the
regional economies of the South of Russia, leading to changes in the parameters of the
environment and depletion of resources of the previous model of growth. The authors
pay their attention to the factors connected with external constraints. The slowdown,
market positions worsening of Russian regional economies after the global recession have
not been even. Limit-factors emerged in the evolutionary process of areas, act different
ways in different regions. Southern Russia’s economy shows a different reaction to the
same environmental factors. Located here regional economies have considerably different potentials of resistance to alterations and competitiveness, which involves the development
of differentiated scenarios adapt to rapid and profound changes in the environment. The
paper substantiates the necessity to take into account the ability to transform a number of
limit-factors to support economic growth.
A.A. Dzharimov, A.A. Mokrushin
Competitiveness as stability characteristics of the regional economic system
The scientific article discloses new elements of the concept «competitiveness
of the regional economic system». It highlights the fundamental factors of regional economies
competitiveness. The paper reveals main reproductive scenario interaction of regional
economies with vertically integrated corporations (VICs), determining their competitiveness
level. The author offers a generalized representation of the regional economic system
competitiveness and the VIC economic system (competitive analysis model) in the form of a
certain spatial configuration of a set of competitiveness interrelated indicators.
F.A. Kîloeva
Main tendencies and providing problems of sustainable regional industrial development
One of the main problems of Russia’s economic development is to ensure the
sustainable development of the industry, enabling to meet the needs of the population best,
to ensure competitive positioning of the country in the world as well as to conserve the
environment. The global financial and economic crisis has significantly decreased energy
consumption and reduced their prices in foreign markets. It reduced both industrial productions
in Russia and investment activity. This was a clear demonstration of instability,
inability to export of raw materials model prevailing in the industry in Russia in the transition
period to confront the destabilizing factors. The paper pays its attention to objective
need for deep theoretical understanding, methodological substantiation and practical realization
of the transition to sustainable development as a new type of economic growth based
on qualitative changes and innovations.
V.V. Prokhorova, S.V. Aluyan
Methodical principles of the wine cluster formation in the Krasnodar Territory
The paper considers economic space clustering which is believed to be one
of the most effective forms of integration of the subjects of the regional economy by science
and practice. The authors pay their special attention to incremental of development
effectiveness in regional social and economic systems based on clustering as well as improvement
of state incentive efficiency. The scientific article studies also the creation and
further development of industrial clusters and adaptation of models to specific region economic
conditions.
N.V. Rakuta, L.Z. Bzasezheva
Reproduction functions peculiarities in regional economic systems of depressive type
The scientific article examines the reproduction functions in the regional
economies of depressive type, which prevail in the South of Russia and carry a high risk.
These systems are in need of a deep and multi-staged conversion technology, institutional
arrangements, institutions, human factor. The authors pay their particular attention to
dysfunction of regional economic systems of a depressive type, due to their nature and poorly
developed in the modern scientific literature (dysfunction of systematic and consistent
disintegration, which is expressed in a line on economic isolation, dysfunction of economic
desolation). The paper reveals features of these dysfunction manifestations, the main directions
of their correction in the implementation of the modernization at the meso-level.
M.A. Tleptserukov, A.P. Bakhova, S.A.Musienko
Effective management problems of regional food market in modern conditions
The effective functioning of the regional food market is essential to ensure
people in the region a full range of food products and to maintain the necessary level of food security. Accession of the Russian Federation into the WTO and domestic economy development
slowing in recent years significantly complicated the task of ensuring regional
food security. The authors substantiate that it has a negative effect on the food security of
the country as a whole. The paper draws a conclusion that the authorities of subjects of the
federation should develop and adopt appropriate measures for the effective management of
development on the regional food market in these circumstances.
The Account, Audit and the Control
N.A. Antonova
Due diligence: checklist for examination of the transaction cleanliness in investing
This paper presents the concept of an optimal information set for effective
due diligence in Russia. It describes the author’s approach to the definition of expertise
functions with capital transactions cleanliness. The author offers a checklist while carrying
out due diligence. The need for the development of methodological support of capital
transactions within the framework of the principles of actuarial accounting concept for the
Russian professional practice (in the field of accounting, auditing, taxation, finance and
law) determines the relevance of topics discussed in the scientific article.
M. Gomesh
Banking sector role in accounting development in the Republic of Angola
The paper considers the existing problems in accounting system of the Republic
of Angola. It reveals the banking system analysis in Angola, as a driving force of
national economy and the accounting development in the country. The author presents a
critical analysis of the possibility of current system accounting reforming for all credit
institutions and commercial structures. The scientific article gives the analysis of international
financial reporting standards and their application on the territory of the Republic
of Angola.
D.V. Lugovsky, R.A. Tkhagapso, A.A. Shulga
Problems of estimated liabilities in terms of fixed assets repair
Nowadays there is a prevailing opinion that it is not permissible to create
reserve for fixed assets repair in publications. This position has some grounds. They are
based on the changes made to the regulations on accounting in connection with adoption of
the new PBU 8/10 edition. However, there are circumstances that can justify the need in
formation of the repair fund. The paper presents the arguments in possibility of establishing a reserve. They are based on the analysis of regulations PBU 8/10 and IAS 37 and the
accounting principles.
I.G. Panzhenskaya, M.E. Ordynskaya, D.I. Ponokova
Analytical accounting , tax and legal management aspects analysis by means of contractual relationship of economic entities managing
The scientific article reviews and analyzes the main issues connected with the
problems of analytical accounting, tax and legal aspects of the contractual relationship of
economic entities managing. The purpose of the paper is to structure and focus the reader’s
attention on those aspects of each of our positions, which are the most important for service
organization management. The authors propose a set of methods contributing to the formation
of a systematic approach to the methodology of the economic and legal analysis and
organization of accounting in the contract obligation on the basis of analysis of the existing
theoretical and practical methods and ways to manage the contractual relationship.
A.F. Khabibulina
Revenue from concession arrangements services of construction activity
The main hypothesis of this paper is to show the importance of the new IFRS
15, «Revenue from contracts with customers» and IFRS (IFRIC) 12 «Concession Arrangements
of Service Providing» on the mechanism of accounting recognition of revenue of
construction companies. It discloses the understanding of accounting standards that can
influence the changes in the contracts policy. The author reveals the contents of one of
the types of contracts — service concession arrangements (CASP) in construction activity.
They are designed not only for the construction of infrastructure, but also for the services
providing of these facilities operation for a long period of time.
Economy of Agrarian-Industrial Complex
Z.A. Vodozhdokova
Agricultural Development Strategy of outsourcing in solving problems improve the efficiency of large agribusiness formations of the Krasnodar Territory
The paper considers the problems of big forms of management, the desirability
and feasibility of outsourcing model of business organization application based on
agro-economy of the Krasnodar Territory. The author offers the concept of outsourcing
relationships in the agricultural sector of the Krasnodar Territory. The scientific article
reveals the advantages of this form of management to improve the efficiency of big agroindustrial
groups in conditions of competition in the agricultural sector.
A.A. Kerashev, A.A. Mokrushin
Potential corporate integration in the development of inter -branch cooperation in the Russian agricultural and industrial sector
The scientific article discusses the prospects of development of inter-branch
cooperation of economic entities on the basis of territorial agricultural and industrial enterprise
integration. It discloses functional features of vertically integrated corporations
(VIC), the possibility of the VIC structural modernization in the economic processes of the
Russian agricultural sector. The paper reveals characteristics of commercial calculation
that are the bases of the regulation of inter-economic cooperation in the framework of agroindustrial
VIC. The author pays his particular attention to both the methods of calculation of transfer (settlement) prices and the profitability planning of intermediate products in
vertically integrated agro-industrial structures. He examines the main problems of organization
of inter-branch relations in the exchange and distribution of agro-industrial VIC.
Service Economy
O.S. Vasileva
Information technologies as the basis for the institutional development transformation of the education services market
This paper analyzes the key role of information technology in the transformation
of the education services market organization. It shows the process of the formation
of educational environment as the basis for the development of the power market model of
higher education services. The author substantiates the concept of formation of the «distributed
university» on the basis of a gradual transformation of the higher educational institution
with an extensive affiliate network into a network institution of higher education.
D.A. Dombrovskiy
Some problems of financial provision and functioning of the most significant institutions of science , education and culture
The article discusses a number of issues related to functioning and financial
provision of the most significant institutions of science, education and culture that have
status of chief manager of budgetary funds
The need to adjust the regulatory framework in order to address the problems arising
in the process of provision of these institutions with subsidies is concluded. The necessity
to unify the approach to the formation of the state task and implementation of functions of
the founder in relation to these institutionû is justified.
A.K. Kondratyeva
The development of consumer services in the regional economy
The paper presents the transformation processes of consumer services in
Russia as well as in the Rostov Region. It gives a statistical analysis of the personal services
of individual regions and also the general state of the Southern Federal District. The
scientific article provides monitoring of the development of consumer services types in the
Rostov Region. It differentiates the towns of Rostov Region by the number of objects, occupied
sites and quantity of consumer services points. The paper considers a document of
strategic importance for the economic development of the region. The author draws a conclusion
about summarizing assessment of the current market of household services in the
region according to the results of the research.
Social Economy
N.S. Grishkova
Features of functioning of and communal services as an element of social infrastructure of the region
The article considers features of regional housing and communal services
as a difficult probabilistic system which specifics are realized in the difficult system of
interrelations between the enterprises of housing and communal services, the population,
local authorities accompanied by a set of contradiction of interests. Identification of the
properties and characteristics of housing and communal services is of great importance, as
they influence the performance of all components of the system ofhousing and communal
servicesand on the quality of public services. The specifics of the operation of the modern
system of housing and communal services necessitates identifying and organizing features
that allow to manage a number of factors for its development.
L.N. Drobyshevskaya, T.V. Vaskevich
State policy in the housing sector : modern approaches and management principles
The main task of the state policy in the housing sector is the creation and implementation
of mechanisms and ways to increase the boundaries of affordability of housing
for different categories of citizens. The Federal target program «Housing» is the way
to solve this problem. The paper presents the results of evaluation of performance indicators
implementation of activities of the federal target program «Housing» for the period
of 2011 —2015. The authors represent evaluations of proposals aimed at improving the efficiency
of implementation of the activities of the federal target program «Housing» and
its constituent sub-programs.
O.V. Torchinova
Capitalization and commitments treatment of social responsibility
The paper considers the way of practical solutions of integrated economic
entities social responsibility. It represents a new scientific idea of accounting treatment of
capitalization and financial market commitment of social responsibility. It combines the solution
of two problems — the filling of the domestic financial market and the insurance of
social responsibility system, created by the process of integration of economic agents. The
author suggests basic activities of state economic policy for the specialized sector development
of the financial market for the treatment of capitalized corporate of social responsibility
obligations. The scientific article gives a comparison of practical method solution to
the problem of social responsibility of economic integrated participants with alternative
methods offered by economic publications.
Management
A.V. Zlivko
Information re quests provision of main stakeholders in cluster initiatives implementation
The paper studies the impact of cluster initiative aimed at further development
stimulating of cluster localization areas. It showed a high economic, social and environmental
performance of the project activities in propulsive metallurgical industry of the
Krasnodar region which is not a traditional industrial region. Structural modernization
of the regional economy and the emergence of new economic activity in the region contribute
to the resistance to the crisis manifestations and provide a significant impulse to the
development of related with the cluster industries. The author presents the analytical and
diagnostic circuit providing information requests of main stakeholders for implementing
cluster initiatives as part of an authorized institution, characterized by differentiation of
procedures, depending on the users targets and life-cycle stages of the cluster.
R.A. Popov, M.A. Yakimova
Organizational and economic aspects of a polycentric model of a megacity
The paper considers the problem of reducing the flow of migration within the
boundaries of the urban area in the conditions of intensive expansion of megacities. One of
the ways of solving this problem is a shift in urban planning from mono-centric to polycentric
scheme of the urban area organization. The authors substantiate that the creation
of a megacity within the boundaries of several centers, with a full set of city life, accommodation,
public services, work, social activities, will significantly change the technology
of municipal economy, reduce passenger traffic, and increase the level of comfort for the
population.
General Problems of Pedagogy
L.P. Kochenkova, A.A. Yurina
DEVELOPMENT OF INDIVIDUAL STYLE OF PEDAGOGICAL ACTIVITY IN STUDENTS BACHELORS OF PSYCHOLOGICAL AND PEDAGOGICAL PROFILE IN THE COURSE OF EDUCATIONAL AND WORK PRACTICE
This paper discusses the development of individual style of pedagogical activity in future bachelors of a psychological and pedagogical profile during educational practice. Conditions of realization of this process are revealed and proved. On the basis of the conducted research, the authors define two main conditions of development of individual style of pedagogical activity – external and internal. An external condition is implementation of the purposeful program of practice, and the internal one includes motives of students on improvement of the style of pedagogical activity and acceptance of the offered ways of its realization.
R.I. Lozovskaya, P.A. Sergeyeva
Education of the emotional and valuable attitude to the world at trainees in the course of musical educational activity
The paper provides the characteristic of musical educational activity in terms of the humanity approach and substantiates its opportunities in education of the emotional and valuable attitude to the world at school pupils and students. Authors propose stages in education of the emotional and valuable attitude to the world at music trainees. Examples are given of the organization of educational activity in this direction with participants of children’s folklore group and with students-musicians.
Z.K. Meretukova, A.R. Chinazirova
DEVELOPMENT OF DISCOURSE THINKING AND DISCOURSE SPEECH AS PROPAEDEUTICS OF SUGGESTOPEDIYNY CULTURE FORMATION
The paper discusses need of development of discourse thinking and discourse speech in future teachers as propaedeutic stage of formation of suggestopediyny culture. In this connection the authors give a definition of the latter; briefly consider a correlation of the concepts “language”, “speech” and “thinking” as bases for speech and cogitative activity, essence of the concepts “ discourse” and “ discourse thinking” and dependence of quality of the last on command of the language and speech. Stages, tasks, the contents and pedagogical conditions of formation of discourse thinking and discourse speech in future teachers are disclosed.
N.N. Mironenkova
MULTILEVEL STRUCTURE OF THE LEARNER’S EXPERIENCE IN THE CONTEXT OF COMPREHENSION
The paper describes the subjective experience of a learner as a basis of his axiological choice. Also it discusses the correlation of subjective, personal, individual and relevant experiences within semantic didactics and proposes a multilevel structure of student’s experience.
E.A. Orlova, S.N. Begidova
ESSENCE OF PROJECT ACTIVITY OF THE SOCIAL ORIENTATION OF SENIORS
The paper contains the analysis of approaches to consideration of essence of project activity of a social orientation and its social importance. The comparative analysis is made of essence of a method of projects of national and foreign scientists. The pedagogical conditions providing efficiency of application of a project method in educational process are proved.
M.E. Paatova, E.V. Demkina
DEVELOPMENT OF REHABILITATION AND EDUCATIONAL ACTIVITY WITH DEVIANT TEENAGERS IN PRE-REVOLUTIONARY RUSSIA
The paper discusses the development of rehabilitation and educational ideas in pre-revolutionary Russia. The main humanistic approaches in the course of rehabilitation and educational activity with deviant teenagers are identified. Typification of rehabilitation and educational establishments for deviant teenagers in pre-revolutionary Russia is provided.
M.A. Penno
PEDAGOGICAL CONDITIONS OF MILITARY ACADEMY CADETS’ SELF-EDUCATIONAL ACTIVITY ENHANCEMENT IN LEARNING FOREIGN LANGUAGES (ON THE BASIS OF TMAKER TESTS SYSTEM IMPLEMENTATION)
The paper discusses the modern didactic principles on which the pedagogical process of higher learning institutions is based. The final goals of self-educational activity in learning foreign languages include the foreign language communicative competence. Other important competences formed during self-educational activity are self-organization and self-control. Data are available that most cadets lack these competences. To improve the current situation the complex of pedagogical conditions such as Tmaker tests is offered. Finally, statistics is provided that proves the effectiveness of cadets’ self-educational activity on the basis of Tmaker tests which enhance cadets’ motivation towards foreign language learning.
T.N. Poddubnaya, F.R. Khatit, E.Yu. Shebanets
ON FORMATION OF SOCIAL COMPETENCE IN TEENAGERS
The paper contains justification of formation of social competence at teenagers in establishments of social and pedagogical infrastructure in an aspect of integration of Russia into European uniform educational space. Also it reflects the authors’ view on the contents of social competence of teenagers, forms, methods and technologies of its formation in space of social and pedagogical protection of the childhood in the Republic of Adyghea.
I.V. Tarabrina
THE ORGANIZATION OF THE REMEDIAL DEVELOPMENTAL AND EDUCATIONAL WORK IN THE FORMATION OF THE PLAY ACTIVITY AT THE CHILDREN OF THE PRESCHOOL AGE WITH MENTAL RETARDATION
This paper discloses the basic technique of the organization of the correctional, developmental and educational work with the help of the game activity at school of mentally retarded children, conditions of the gaming activities and equipment of play corner in the game room. The main schedule of the educational process during the day and the conditions of the game activities for preschool children with mental retardation are proposed. The daily schedule of special educational establishment for the child care should contain a specific time for training in the game room, and for leisure time. It is necessary to create special zones in the playroom that are specifically designed for a variety of storyline games: cooking, feeding, preparing for bed, bath dolls, shop games, the hospital and barber playing, etc. Toys including cars and building material, sets of tools and toys for playing the zoo, circus, etc. are arranged in certain places.
L.Kh. Tseeva, B.Kh. Panesh, R.K. Simbuletova
FORMATION OF PROFESSIONAL COMPETENCE OF STUDENTS IN THE FIELD OF SOCIAL AND PERSONAL DEVELOPMENT OF PRESCHOOLERS
This paper shows the complexity of the structure of the readiness of the future teachers to pedagogical activity in the transition to new educational technologies, focused on variability, subjectivity, creative individuality, and personal potential of experts. The main levels and components of professional competence in the field of social and personal development of children of preschool age are identified.
Special Methods and Teaching Technologies
M.S. Vasechkina
DETERMINATION OF PRODUCTIVITY OF THE TECHNIQUE TO FORM SKILL OF CREATING WRITTEN MEANS OF PR COMMUNICATION AT STUDENTS OF THE SPECIALTY “PUBLIC RELATIONS” AND BACHELORS IN THE FIELD OF THE ADVERTISING AND PUBLIC RELATIONS
The paper describes the results of a skilled pilot study of productivity of a technique focused on formation of skill of creating written means of PR communication at students of the specialty “Public Relations” and bachelors in the field of the advertising and public relations in control and experimental groups on the basis of the developed criteria.
I.G. Golovtsova, L.V. Rudakova
IMPLEMENTATION CHALLENGES OF INTERACTIVE FORMS OF LEARNING WITHIN COMPETENCE-BASED APPROACH
The paper examines the problems associated with the transition to federal state educational standards that are related to the optimal implementation of the interactive forms of learning into the educational process. Also it proves the necessity of modification of the competence approach into the modular - competence.
Yu.N. Goryunova
THE THEORETICAL BASES FOR SKILL FORMATION OF THE CORRECT USAGE OF ARTICLES BY STUDENTS LEARNING GERMAN AS A FOREIGN LANGUAGE
In this paper, the main principles of forming skills of the correct usage of article by students learning the German language as a foreign language are described. The German article is presented as an independent pronominal word and the functional specific character of the article is shown based on the category of correlation theory that helps students to form the key theoretical bases contributing to the correct and unproblematic use of the German articles in speech.
F.K. Urakova, B.M. Dzhandar
THE ETHNOLINGUODIDACTIC APPROACH TO FORMATION OF FOREIGN-LANGUAGE DISCOURSE COMPETENCE OF THE BILINGUAL ON THE BASIS
This paper examines the formation of foreign-language discourse competence in conditions of the national-Russian bilingualism. Conceptual provisions of didactics, linguodidactics, ethnolinguodidactics and theoretical provisions on language and foreign-language education served a basis for the ethnolinguodidactic approach as a productive theoretical basis of realization of multilingual education. The main attention is paid to interaction and interference of the contacting languages (Adyghe, Russian and English). In the context of this research, important is consideration of the correlation of language and culture which is brightly displayed in verbal communication.
L.R. Chitao, M.A. Aslanova, Z.K. Khachetsukova
ACCOUNTING PSYCHO-PHYSIOLOGICAL FEATURES OF WRITTEN SPEECH IN THE MANAGEMENT OF FOREIGN LANGUAGE TEACHING
The paper discusses the complex mechanism of speech creation.The authors analyze all psycho-physiological characteristics of this phenomenon. It is inferred that taking these features into account, the process of learning a foreign language becomes more controllable and manageable.
E.B.Chuyako, L.N. Mamadaliyeva
USE OF RATING SYSTEM IN THE ASSESSMENT OF KNOWLEDGE IN PROFESSIONALLY FOCUSED TEACHING THE TECHNOLOGICAL PROFILE BACHELORS TO MATHEMATICAL MODELING
The paper describes the technology of use of rating system in an assessment of knowledge of students in the professionally focused teaching bachelors of the technological profile of training to mathematical modeling. The content of a basis of rating system of an assessment of knowledge is presented. Advantage of such approach to estimation of work of students before the traditional is proved. The structure of the module depending on training objectives is considered. The kinds of activity of students estimated by this system are listed. Examples are given of the analysis of process of learning theoretical material and practical skills of modeling. The solution of the given tasks on modeling of technological casual processes gives the chance to draw a conclusion on formation of professional competences at students.
E.I. Sharova
IMPROVEMENT OF THE INFORMATION AND EDUCATION ENVIRONMENT OF THE ADYGHE STATE UNIVERSITY
The paper deals with the questions related to the organization of the information and education environment of higher education institution as a necessary condition of compliance with requirements of educational standards, satisfaction with the requirements of trainees, and compliance with the present stage of development of technologies, as well as with philosophy of quality management system.
Educational Space of Physical Training and Sports
O.V. Liseikina, I.V. Popov, R.R. Magomedov
SYSTEM APPROACH TO MONITORING OF THE PUPILS’ PHYSICAL CONDITION
Since any system possesses a number of general system characteristics, irreducible to the sum of properties of its components, it is expedient to control basic general system characteristics in the course of physical training, first of all, such as stability of the main functional systems of an organism (cardiovascular and respiratory) and efficiency of the solution of problems of physical preparation. An objective of this research is studying of these general system characteristics on the basis of the technique developed by the authors within monitoring of a physical condition of school students. Pedagogical experiment consists in studying of basic general system characteristics and dynamics of their change depending on various conditions of the organization of physical training. Contingent of examinees: pupils of the high comprehensive school, as well as the school students who are engaged in addition in children’s and youth sports school. As a result of research, types and quantitative characteristics of the modes of restoration of cardiovascular and respiratory systems after the dosed physical activity are defined. On the basis of this the conclusion is drawn on stability of the studied functional systems. Efficiency of physical preparation is estimated with application of probabilistic methods. The conditions promoting increase of stability of the leading functional systems of school students are identified.
S.A. Khazova, R.Z. Osmanov, R.M. Magomedov, I.N. Manko
SYSTEM OF COMANAGING BY PHYSICAL TRAINING OF PUPILS AND RESULTS OF ITS PRACTICAL REALIZATION
This paper describes one of the possible ways of optimization of pupils’ physical training. Relevance and urgency of valuable, target, organizational and pedagogical reforming of this pedagogical process is proved. The authors give a characteristic of a theoretically and empirically proved hierarchical system of the principles of the organization of pupils’ physical training. Comanaging by physical training at comprehensive school is considered as complex means, the model of its organization is presented. The purpose of the modeled activity is the formation of physical culture of the personality of the trainee. In this connection, criteria for efficiency of model functioning are characterized, and adequate forms and methods of physical training of school students are identified. Effectiveness of the developed model is proved by results of its experimental approbation.
Modern Problems of Psychology
E.S. Varetsa
POSSIBILITIES OF FORMATION OF PERSONAL SELF-CONTROL IN YOUNGER PUPILS
Personal self-control is a dynamic system of interaction of the personality and world around. A basis of self-control development is the formation at the pupil of understanding of his potentialities, development of motivational readiness for improvement of educational activity. One of the conditions influencing the formation of self-control of the pupil is the organization of his estimated activity. The task of the psychologist is the organization of orientation of children in various situations, the formation at pupils of effective ways of behavior and communication in psychologically favorable atmosphere of game occupations. The developing influence of game is defined by unity of its internal psychological mechanisms and regulatory mechanisms of behavior at children of younger school age.
E.R. Mironova, A.A. Orel
INFLUENCE OF SYSTEM OF VALUE ORIENTATIONS OF STUDENTS ON FORMATION OF THEIR READINESS FOR FUTURE PROFESSIONAL ACTIVITY
The paper shows that the problem of readiness of students for future professional activity is relevant and worthy of consideration. Importance of personal psychological determinants of readiness is marked, but attention paid to their formation in teaching and educational process of higher education institution is not always sufficient. A proposition is made that features of value orientations of the student have an impact on formation of his readiness for future professional activity. Some criteria are identified, and groups of students with the different level of the shaped readiness for future professional activity are allocated. Diagnostics of terminal and instrumental values of students is carried out. The analysis of correlation of students in groups with the different level of the readiness is given. It is inferred that the nature of interrelation of terminal and instrumental values is different within the compared groups, which gives a basis for considering it as one of the determinants of shaping the student’s readiness for the future professional activity.
Linguistics
Ananchenko O.G.
Classification of estimating metaphors in terms of their thematic demand
The paper provides the new trend in classification of metaphors in terms of frequency
of their thematic use in newspaper texts at the beginning of the 21st century, for the purpose
of definition of estimated opportunities with various level of frequency. The principles of division
into the stamps, updated type, transitional type and renewed metaphors are described, the transitional type being recognized for the first time. The law of division of newspaper
metaphors into thematically limited, attached and free is explained. The material is important
in practice since it is possible to use this material in research work, in drawing up dictionaries
and in preparation of teaching manuals. We speak of the scientific importance of
this material because the paper presents a new classification approach to studying metaphors
from the point of view of their thematic conditionality. The methods used are descriptive,
statistical, the analysis and synthesis of the actual contextual material. The offered classification
allows us to track the «course of life» of metaphor from a renewed metaphor to a stamp
and to visually see levels of its development from the thematically limited to thematically
free. It can be used to study metaphors in this trend, as well as to supplement the previous
researches related to the functioning of a metaphor in mass media.
Bricheva M.M.
Structural and semantic characteristics of word-building field of the borrowed adjectives in Modern English (on the basis of the analysis of Chambers 21st Century Dictionary, 1996)
The paper examines the structural and semantic peculiarities of the word-building field
of the borrowed adjectives and shows the most productive ways of formation of the borrowed
adjectives from the making bases of different types. The method of field structuring was used
to study the system organization of lexicon and to identify word-building potential of words
of various parts of speech. This method is very important and productive because it allowed us
to subject the studied material to the comprehensive analysis, to reveal etymology, structure
and semantics of the words belonging to this or that part of speech. The word-building field
of the borrowed adjectives is complex and consists of two main fields: a word-building
field of the adjectives formed from the making bases of nouns and a word-building field of
the adjectives formed from the making bases of verbs and verbal word forms. In all cases
types of word-building meanings are caused by semantics of the making base. The most
voluminous are word-building fields of the adjectives borrowed from the Latin and Greek
languages, as well as the word-building field of the Latin - French borrowings. Results of the
conducted research give a complete idea of structural-semantic and etymological structure
of a word-building field of the borrowed adjectives in Modern English and can be useful in
studying different types of word-building fields.
Grushevskaya T.M., Dubinina I.A., Voronkova M.A.
Code as a polemic dialogue of Alphonse Daudet and Octave Mirbeau
New vision of works of Alphonse Daudet «Letters from my mill» and Octave
Mirbeau «Letters from my hut» is offered. In research, we show the dialogical interaction
between these works. Dialogicity codes are allocated and described. The nominative code
is displayed in use of parallel syntactic constructions with quazi-quoting in the title of the
whole collection and some chapters separately. The structural code is reflected at level of
a form and composition of works. The conceptual code is expressed in similar perception
of a concept «city» as destructive, deprived of purity, beauty and the harmony peculiar to
the village. The use of codes of A. Daudet allowed O. Mirbeau to create a polemic dialogue
with his work. The presented analysis of creativity of O. Mirbeau makes a contribution to
studying the language personality of the writer and gives material for further generalizations
and systematization of knowledge on coding and decoding of the text.
Drozdova D.R.
Syntactic means of the verbal manipulation in the academic discourse
The aim of the research is to examine the mechanisms of the verbal manipulation by
means of syntactic resources of language by using the descriptive method, the method of
particular extract and the questionnaire method. The definitions of key terms of “academic
discourse” and “verbal manipulation” are provided. The topical means of manipulation
by using the syntactic structures are examined: the address, incentive, negative and
interrogative constructions, conditional sentences, as well as a technique of parcellation,
making it possible to more effectively influence listeners. As a result, we found out the most
appropriate constructions with incentive effect: illocutions and indicative constructions with
illocutionary effect, as well as analyzed accompanying morphological and lexical means.
Zinkovskaya A.V.
Dramatic discourse as a basically new discursive formation
The interdisciplinary research, in particular in the study of the typology of discursive
formations is very important in modern linguistic science. The paper summarizes the main
points that characterize the basically new type of discursive formation — dramatic discourse
(DD) as an object of linguistic analysis. The methodological basis of the study includes
the principal propositions on the language as a system of interrelated elements, on the dichotomy of language and speech, on the inextricable link of language and thinking, on
language and reality, on the form and content unity and on the relationship of theoretical
and empirical knowledge in philosophy and language. Peculiarities of dramatic discourse
and the dramatic discourse model with its discoursive characteristics are presented here.
The dramatic discourse is described as a phenomenon with a rich explanatory potential of
theoretical and applied nature. A holistic model of dramatic discourse is built upon from
the specific components of discourse which reflect cognitive-discursive characteristics of
the dramatic discourse. The meaning-generating ability of the dramatic discourse is caused
by its ‘dipping into life’, which is implemented mainly in the process of the linguocreative
understanding of eventful content. One and the same type of the discourse is able to produce
different language signs as a result of reflection and rethinking of the eventful content of
discourse and modeling of the virtual world.
Israfilov N.R.
On the adjacent phenomena of a homonymy of the Aghul language
An attempt is undertaken to disclose the main reasons for formation of homonyms of
the Aghul language. The homonymy in the Aghul language has never been investigated until
now. There is a great variety of homonyms in Aghul. One can recognize cases of narrowing
and broadening a word meaning, transfer of meaning and break between some particular
meanings. Homonyms in the language under study can be formed both of original Aghul
words and loan words. Sometimes one word can be borrowed twice with different meanings.
The description of all homonym types assumes the careful quantitative and qualitative
analysis of homonym pairs. Research of Aghul homonymy should consist of finding out
relationships between language units of different levels and analysis of functional conditions
for formal and semantic transformations of the words.
Karataeva L.V.
Responsibility as a distinctive component of a concept «war» in the German language picture of the world (based on material of works of W. Borchert)
This paper proposes the new understanding of the concept «war» taking a special place
in the German culture, through its reflection in a creative heritage of Wolfgang Borchert who has left a considerable trace in classical German literature. The research shows the national
specific component of a concept «war», namely: the estimated component “responsibility”.
The studied interpretative component is presented as dominating in hierarchy of a concept
«war» in the German lingual culture. Its contrasting role is shown in comparison with the
traditional description of a concept «war» in the Russian and English lingual cultures where
the main conceptual universals are «the military conflict», «military operations», “death»
and «suffering». The structure of the component “responsibility” is described. An analysis is
presented of lexical units, explicating semantic space of component “guilt”, Nominaagentis/
names of agent/character, and atonement of fault. It is established that designations of a
character make the most representative group of words, forming the central link in the
presented three-component row. The paper shows the significance of unique language
material in literary works of W. Borchert which allow us to find out new meanings in a basic
national concept «war» in the German lingual culture.
Kopot L.V.
Slang nominations of cars: lexical-thematic groups and their semantics
The research focuses upon the slang nominations of cars functioning in the speech of
car owners. Specifically, our goal is to identify lexical-thematic groups of slang definitions,
and to analyze semantics of these names. In accordance with this goal, the following
methods of research were used: (1) the supervision method allowing us to find the speech
examples, which appeared in periodicals, on the Internet and in lexicographic editions; (2)
the method of system research comprising the synchronous analysis of collected material,
(3) the comparison method allowing us to establish similarity and distinction of subjects and
phenomena of reality; (4) the statistical method making it possible to distinguish lexicalthematic
groups and to analyze their semantics. The emerging new units of slang need
the versatile description because, from our point of view, there are new opportunities for
comprehension of the system on the whole, and such system characteristics of the slangy
nominations, as lexical-thematic and motivational become a subject of supervision. Lexical
structure of language is enriched not only quantitatively, but also qualitatively: there is an
expansion of semantic structure of already available words in language, development of
new meanings and formation of polysemy. The theoretical importance of research is that it
makes a certain contribution to studying the Russian national language and its subsystems.
The conclusions of the paper can be used for further research of slangy definitions. Practical
value of this work is related to the use of this research in teaching higher school courses
of the modern Russian literary language, in developing special courses and word-building
seminars, in drawing up the thematic dictionary, as well as in out-of-class Russian-language
occupations at school. As a result ten lexical-thematic groups are presented, semantic filling
of which depends in many respects on quality of technique, appearance, sound associations
of official names, and the social status of native speakers.
Kubashicheva S.K., Chitao L.R.
Features of headings translation of modern English mass media
New vision of modern information space is proposed in the context of analytical
character of the English language, defining a translation choice, strategy and tactics of the
translation. In research, linguistic peculiarities of sublanguage of mass communication
are presented as independent subsystem of English. Invariable features of the publicistic
text are shown and definitions of syncretism are given as unities of rational conceptual
images. Contextual determinancy of English headings, features of structure and specific
system of definite language means, with function of informative and incentive impact on
the reader are provided. Using the contextual and the content analysis, the authors describe
examples of realization of potential opportunities of headings, their dependence on lexical
and grammatical content. Adherence of newspaper information messages to ingenuity,
stylistic finds and creation of neologisms and a peculiar slang of mass media are shown.
Also the authors designate the theoretical problems related to elliptic character of headings,
translation practice and research of the increasing role of journalism in media space as catalyst
of development of public consciousness. It is inferred that headings of texts in modern
mass media bear modal expressional loading, have mechanisms and methods of language
influence, a peculiar way of management and determination of political, ideological and
emotional level of consciousness of mass audience.
Kutepova N.V.
Extralinguistic factor in synergetics of French verbal system
The paper deals with the synergetic phenomena of French verbal system in the context
of extralinguistic factor. The linguistic synergetics is a new, shaping paradigm of knowledge of
language as the human, social, cognitive and cultural phenomenon. The synergetics attempts
to define the origin of macrosystems in which we live. In many cases the process of streamlining and self-organization is connected with collective behavior of the subsystems shaping a
system. What is the synergetics and how it is connected with language? The term “synergetics”
comes from the Greek “sinergos” — commonly acting [1]. Everything begins with “zero”, and
this is that the synergetics begins with. Speaking about using the concept of zero in linguistics,
we mean paradigmatic correlation of elements in system of expression of some category. The
central concepts of synergetics are information and organization, including self-organization,
development and self-development [2]. In this paper, we would like to explore how the extralinguistic
factor in synergetics influenced the development of verbal system in French. The
synergetics, in our opinion, is implemented through inflections. The French language did not
keep them both in word building and in conjugation of the verbal systems.
Martirosyan E.G., Pozdeeva T.V.
Argumentative discourse in political newspaper communication
This paper offers the new understanding of political newspaper communication in
the context of an argumentative discourse as the basic element of this communication. The
research shows how mass media influence the language, as well as the latent techniques of
a manipulation by consciousness of mass audience. Manipulation is presented as a peculiar
way of management, control and determination of political, ideological, intellectual and
emotional levels of the recipient. Process of political newspaper communication is described
and its basic components are shown. The authors give the definitions of argumentative culture
as logical process or form of the cogitative activity focused on justification of the validity
or falsehood of some statement or theory, and argumentation as the logic-communicative
process aimed at justification of a position of one person for the purpose of the subsequent
understanding him and accepting by other person. The structure of the argumentation is
described. The theoretical problems related to interpretation of arguments as key parameters
of information space of an argumentative discourse of political character are designated. The
affecting influence of an argumentative discourse on the recipient is established and shown.
Mashkova L.A.
Musicality as E.T.A. Hoffmann’s creative style: new aspects of interpretation of an intertextuality during a globalization era
The paper proposes the new understanding of the subject «Hoffmann Writer and Music»
in the context of post-modernist interpretation of an intertextuality in the globalized world.
The present work describes the musical images in his prose, their importance in disclosure of
problems of work, and analyzes the role of classical music as manifestation of the European
soul in the course of feeling and emotion articulation. The nature of Hoffmann’s synthesis
uncovering multivariability of opportunities of interpretation of the fiction is established.
E.T.A. Hoffmann’s style is based on understanding of a synergetism of social and humanitarian
life. Musicality in his creativity is the leading factor in the European self-identification,
being shown as one of basic factors of evolution of the composite anthropological system including the mentality change.
Mironenko S.A., Karataeva L.V.
Word play in the Russian and German poetry
The word play is explored as one of forms of creativity implementing esthetic function
of language. Various techniques and word-formation models are used in a poetic discourse in the Russian and German languages to create a word play. Poems of Russian and German
authors are analyzed and the phenomena under study are described. In poetry, unlike in any
other type of a discourse, word building is most abundant. On the basis of the lingual stylistic
analysis, we show the general and distinctive features of creation of a word play in the
Russian and German poetry. We have found that the techniques common for both languages
are an outplaying of multiple-meaning and homonymous words, creation of nonce words and
paronymic word play which is based on realization of typological model of a word building.
Essential difference makes efficiency of application of these or those word-formation means
in the compared languages at creation of occasional new words and paronymic word play.
It is inferred that, unlike Russian, the multisyllable word in German is the characterological
feature of lexical units, and the word building acts as the dominating model for formation of
usual and occasional lexemes in German.
Nescheretova T.T., Bricheva M.M.
Some features of the «maritime» component of proverbs in Germanic languages (on the basis of the English and German languages)
The paper describes a comparative research on paroemias with a «maritime» component
in the German and English languages. The work is focused upon detection of similarities and
distinctions in functioning of the proverbs and sayings devoted to maritime subject in the
languages under study. The main method of research is the comparative analysis which, being
method of the analysis of cross-cultural communication, promotes studying the characteristics
of native speakers comprised in paroemias. Against the globalization processes happening in the
world, and negative consequences of formation information and language inequality, richness
of people of the world, remaining in different languages, characterizes color of original culture
of certain people, its centuries-old history. In this regard, of special interest are «maritime»
paroemias which, having arisen in language of definite professional groups several centuries
ago, entered national English and German languages. Studying this group of the paremiological
units allows us to understand national features of world around of the considered languages.
This publication shows that the attribution of English and German languages to the Germanic
group defines considerable similarities of paroemia structure of these languages. Need of
creation of techniques for formation of multilingual dictionaries of paroemia is noted. The
paper shows that the most part of «maritime» paroemias in the German and English languages
characterizes the person: activity, abilities, traits of character and behavior. Results of research
on features of functioning of paroemias with a «maritime» component in English and German
languages expand the known ideas of a role of paroemiology in cross-cultural communication
and stimulate further researches in this sphere.
Nescheretova T.T.
Theoretical bases of a grammatical meaning of category of gender in the different-system languages and ways of its expression
The paper offers a new understanding of ontological essence of the category of gender
which is among the grammatical phenomena difficult to explain. The research focuses upon
identification of a grammatical meaning of category of gender, and ways of its expression
in the different-system languages. This work is relevant because it is necessary to study more profoundly grammatical potential of category of gender conformably to languages of
different type. The following methods were used in this work: the synchronous descriptive
analysis (this method allows us to consider a semantic syntagmatic structure of gender
forms, to characterize various ways of expression of category of gender); the synchronous
semantic analysis (the method promotes identification of a correlation between semantics
of the relation to a sex and language functions); the method of linguistic observation and
typological method. The category of gender represents a composite dialectic unity of plans
of the contents and plans of expression. The paper shows that it is necessary to revise the
opinion, widespread in modern linguistics, on a role of agreement in system of a grammatical
gender. Despite essential distinctions between means of expression of gender, they are united
by a uniform functional feature. Results of research on features of functioning of category
of gender in the different-system languages expand known ideas of category of gender and
stimulate further researches in this sphere.
Ostrovskaya T.A.
Conceptualization of the concept «the person’s behavior» in research of elite discourse
The new aspect of analytical research of speech behavior of the person in the
elite discourse is offered. Study is made of discursive practices of the elitist personality,
actualized by means of indirect communication. The person’s behavior is examined as a set
of verbal and nonverbal reactions of the person to the incentives of environment expressed
through discursive practices. Features of the substantial complicated communication
(indirect communication) in behavioral aspect of the language personality are analyzed. The
term «transverbal» communication component is coined. Special attention in studying a
number of communicative and pragmatic characteristics of the discourse is paid to a role
of presupposition as the factor making impact on discursive practices. Being a preliminary condition of implementation of the statement, the presupposition is closely connected with
nonverbal and transverbal components of the statement, with features of speech behavior of
communicants in a discursive context.
Tilloeva S.M.
Aspects of syntagmatic analysis of lexical units in the compared languages
This paper focuses upon research of lexical units at the syntagmatic level. Specifically, the
comparative description was made of the Russian, Persian and Tajik languages which belong
to the Indo-European family of languages and which are a bright example of the languages
genetically close to each other but, nevertheless, representing separate language systems.
Methods of research were chosen in compliance with character of material. In particular,
the method of structural modeling, method of the position and contrasting description, the
comparative analysis taking into account the lingual-culturological characteristics of the
studied phenomena were used. Scientific novelty is that research is carried out for the first time
on the basis of the Russian, Persian and Tajik languages, of how characterologic syntagmatic
strategies of each of the compared languages are displayed in specifics of the organization of
both interword and internal syntagmas. It allowed us to reveal some general laws in structuring
semantic links distinguishing one language from another. The theoretical importance of
research is that it makes it possible to develop a technique and criteria for structural comparison
of close languages basing on material of the Russian, Persian and Tajik languages that can find
application in the related languages belonging to other language families. Of theoretical interest
is also the statement on a correlation of objective laws of language structure and subjective
processes of the language description and language standartization. The studied interlingual
distinctions in the compared languages allow us to observe process of how related languages
disperse at an initial stage of manifestation of distinctions that can be useful for researchers not
only of language synchronism, but also of diachrony.
Tlekhatuk S.R.
Social and linguistic conditionality of formation and development of integrative subject domain «Economy»: terminological aspect
This paper focuses upon research of social and linguistic determinancy of formation of
the Russian subject domain «Economy» as an integrative socioverbal construct. Specifically,
our aim is to develop classification of extralinguistic factors which are capable to define
the directions and the main tendencies in development of economy; as well as to identify
social and linguistic aspects of formation of lexical fundamentals of subject domain
«Economy». The work describes mechanisms of language conceptualization of modern
integrative economic space and establishes the status of the subject domain as an open and
multiaspectual system of economic knowledge which is recorded in texts of the different
genres fixing social conditionality of the organization of modern economic subject domain.
Khabekirova Z.S., Adzinova F.S.
«Intellectual stylistics» on pages of the qualitative press
The paper examines the methods of indirect communication, the use of which is due
to not only the main principle of publicistic texts, namely: intension of persuasion, but also
to the category of the addressee. The work focuses upon research of stylistic features of the qualitative press which covers socially significant problems. Using a method of the discourse
analysis we describe specifics of use of stylistic devices, characteristic of the qualitative press:
metaphors, irony and hint. Successful implementation of intension of persuasion, which is
pronounced in the analytical texts, is defined by effective interaction between the author and
target audience capable to act as the communicative partner and to support intellectual game
thanks to the education and competence. A wide circulation of the metaphor, irony and hint
in publicistic materials of the Russian qualitative press is explained by the fact that these
stylistic devices are focused on expression of the implicit assessment which is not causing
rejection from the psychological point of view. The conclusion is drawn that the tendency to
formation of «intellectual stylistics», conspicuously distinguishing the qualitative press from
periodicals of other type, strongly promotes complication of the modern media discourse.
Khamerzokova N.A., Tsey B.A.
Lexical semantic and stylistic features of the translations from Russian into Adyghe of works of Russian-speaking Adyghe writers-educators
The paper discusses the features of a literary translation of texts of the authors-bilinguals
basing on the example of works of the Adyghe educators S. Khan-Girey «Prince Kanbulat» and
A. Keshev «Scarecrow». This work focuses upon detection of features of the translation of works
of Russian-speaking Adyghe writers of the 19th century and the main ways of achievement of
equivalence and adequacy in translation. Specifically, a comparative analysis is made of the
Russian fiction text-original with its translation into the Adyghe language where lexical semantic
and stylistic features are traced. The comparative analysis of language distinctions at the level
of lexicon and stylistics is carried out basing on examples of the Adyghe and Russian speech.
Some theoretical questions of translation related to the mental features of its perception and
transfer of the text into the translated language are creatively comprehended. Combination of
two language cultures – namely: Adyghe and Russian – in creative consciousness of the natural
bilingual results in language (lexical and stylistic) findings which are pronounced in translation
process. Results of research provide an opportunity to compare features and possibilities of the
author -bilingual and the writer-monolingual, the carrier of one language culture, as well as to
promote formation of the personality who is tolerantly focused on perception of an originality
of foreign-language culture.
Chitao L.R., Alentyeva M.A.
The use of foreign-language borrowings in the Adyghe modern mass media
The paper examines the contacts of the Adyghe, Russian and English languages. One
of the important results of any contact of languages is impact of one language on another
owing to which there emerge lexical borrowings. This publication focuses on studying
the main reasons inducing the word to pass from one language into another. Specifically,
features of development of foreign-language borrowings in the Adyghe modern language
are investigated. As linguistic researches show, borrowings are the most productive source
of replenishment of a lexicon of the Adyghe language at the present stage of development.
Therefore study of functioning and stylistic importance of the role of borrowings in a
synonymic row is of great theoretical and practical interest. For this purpose we used a
method of the analysis of journalese lexicon of the Adyghe modern mass media. Being
the social phenomenon, the language closely connected with society, with stages of its
development reflects the changes which happen in social, economic, political and cultural
life of people. All this is the reason for the use of foreign-language borrowings in the Adyghe
language where the leading role belongs to Russian as to intermediate language. The press
in modern conditions is the main source of fixing new words and meanings. Analogous
works will help linguists and sociologists to make sweeping theoretical generalizations on
prospects of development of national languages.
Literary Criticism
Bakov Kh.I.
On features of genres of criticism and journalism n B. Utizhev’s creativity
For the first time features of journalism and literary criticism of the famous Kabardian
writer and playwright Boris Utizhev are considered. Special attention is paid to articles, the
essay and notes devoted to problems of preservation of the native language, development of
dramatic art and creative activity of national theater. The scientific importance of research is related to systematization of works of the writer, detection of genre features of critical works
and journalism, determination of individual skill of the master in the course of formation of
a hallmark. The analysis leans on a comparative-historical method of research that allows
the author to carry out complex studying of formation of genre structures in connection
with development of national literature and formation of culture of the North Caucasus.
Theoretical importance of this paper is that it can become a basis for research of problems
of development of genres of criticism and journalism. Results of work can be used in higher
school courses on the theory of art of the word, history of national literatures, as well as in
carrying out special courses and special seminars.
Galieva M.A.
«Space enlightenment»: F. Novalis – M.I. Tsvetaeva. Folklore tradition in poetics
The paper discusses the functioning of folk tradition in M.I. Tsvetaeva’s poetics. We
investigate verses of different years in which the ontological symbolics, which is genetically
going back to folklore outlook and to the German romanticism, is pronounced. Comparison
is made with Novalis’s poetics. The paper focuses upon consideration of Tsvetaeva’s
creativity in the light of the folk tradition and the German romanticism shown latently in poetics. The historical - typological method is applied. Much attention is paid, first of all, to
internal forms of a folklorism in poetics, rather than to stylizations or secondary forms. In
this we see relevance of this research since in philological works, external and latent forms
of a folklorism often are not differentiated. Statement of a question in this way brings the
researcher to theoretical space: a question appears of relationships of folklore and the myth.
In such context, pre-genre forms and ceremonial reality in work are important (for example,
«bear symbolics» in Tsvetaeva’s verses). We introduce a concept of «a ritual ornament»
in poetics which allows us to look differently both at art system and to rethink theoretical
questions of folklorism forms in poetics.
Pokotylo M.V.
V.V. Mayakovsky vs M.A. Bulgakov: phenomenon of satire in the coordinates of the art world
The aim of the paper is to reveal the integral and differential features of formation
and functioning of the phenomenon of satire in the works of V.V. Mayakovsky and M.A.
Bulgakov. The scientific significance of the research is identification of dominants of theatricality and carnivalization as the foundation of the aesthetic quest of the early 20th
century based on the correlation of artistic worlds of M.A. Bulgakov and V.V. Mayakovsky.
Within the research, the comparative historical and interpretative methods are chosen as
the main. The research methodology reveals the common satirical techniques used by the
writers that contribute to the genre syncretism in their works of various types and genre
affiliation. Menippey’s models of explication of satire are determined by carnival – the main
feature of the aesthetic concepts of V.V. Mayakovsky and M.A. Bulgakov. The carnival
parameters concretized in the works in many ways, manifest the features of the art world of
both writers: fantastic imagery makes an appeal to the culture of laughter, implemented by
Mayakovsky as shocking and grotesque and by Bulgakov, in the form of parody, pun, farce
and farcical theater techniques. The practical significance of the study results is due to the
possibility of their use in understanding the specifics of the national literary process of the
1920s - 1930s and identifying characteristics of the specific implementation of the creative
principles of authors.
Stepanova T.M., Autleva F.A.
Parody reconsideration of romantic and folklore genres and motives (the Medieval ballad, the Gothic story) in V. Irving’s short stories
The paper discusses the features of parody transformation of pseudo-folklore and
Gothic tradition in short stories of Washington Irving. We analyze the techniques of ironical
reconstruction of the folklore ballad, Gothic story, the legend and some other genres in his
short story «Groom Ghost» and parodying strong and in many respects mystical interest of
early romantics in medieval patriarchal old times. Also we estimate traits of romantic irony
in creativity of the Jena romantics, E.T.A. Hoffmann, and then almost in all late romantic
and pseudo-romantic literature in relation to epigonous-romantic and pseudo-romantic
poetry. Comic reconsideration, characteristic of folklore humorous and carnival culture, and
derision of stamps and stereotypes of pseudo-medieval, pseudo-knightly poetry by means of
such techniques as stylization and allusion are noted. The methods used are historic-literary,
comparative - typological, textual and culturological research of works of art of folklore and
literature. The scientific and practical importance and relevance of this work is defined by its
innovative character related to the textual analysis of the low-studied work of Washington
Irving, and identification in it of the intertextual relations and phenomena of dialogue of
cultures. Such an analysis of work makes a certain contribution to comparative and typological
literary criticism. The conclusion is drawn on variety, novelty and efficiency of forms, methods
and techniques of folklore and literary interaction in works of the American writer.
Timizhev Kh.T., Khezheva L.Kh.
Features of topological representations in early lyrics of A. Keshokov
This paper provides a new approach to research of early lyrics of the famous Kabardian
poet A. Keshokov. On the basis of the complex literary analysis, we show the topological
representations created at the initial stage of evolution of the poet’ works. We consider
such traits of poetry as problematical character strengthening, the movement towards
the concentrated, lyric-epic tendency of formation of art thought, and use of a dramatic
element. Also we describe the features of creation of a spatial picture of the world and
specifics of topological perception by the author of surrounding reality. Multilevel, manytier
representation is demonstrated as evolutionary achievement of determination of art
consciousness of the poet. The problem of ethnic transformations of the value system which is
formed in process of the all-Russian cultural context is described and resolved. The scientific
importance of work is connected with research of the nature of lyric genres, designation of
their borders, structures, as well as with identification of evolution of creative thinking which
is shown in more sweeping generalization, in multilevel, many-tier representation of world
around. Results of the analysis of lyrics of A. Keshokov can be used to develop theoretical
problems of history of national literatures, courses of lectures, special courses and special
seminars in higher educational institutions.
Shishkhova N.M.
Literary discourse about the Caucasus in the story of A. Bestuzhev-Marlinsky «Ammalat-Bek»
This paper focuses upon the features of manifestation of the romantic concept in
A. Bestuzhev-Marlinsky’s story «Ammalat-Bek» and its correlation with the previous
traditions in the Russian literature. This helps us to define a place and value of the Caucasian
works of the writer in art space of late Russian romanticism. Also we examine originalities
of manifestation of the conflict and typological characters from the point of view of this
literary trend. Creation of a certain national color is noted to be an important component in
subject and composite structure of the story. An analysis of the text is used to demonstrate
the declared theoretical provisions. The conclusion is drawn that the story «Ammalat-Bek» is typical of the 1830s. Absence of the settled concepts always gives some knowledge and
unites internal dynamics of a literary era. From this point of view definition of a place of
the Caucasian stories of A. Bestuzhev-Marlinsky promotes reconstruction of a romantic
paradigm of the Russian literature.
Shteynbakh K.V.
Problem of conflict in Alexander Prokhanov’s novels “The Russian” and “Man of the Star”
In this paper, some features of plot development and finals of two novels of Alexander
Prokhanov are analyzed to search for specific features of the poetics relevant in context of all
his works and for traits of their implementation in these two novels. We used interpretational
and comparative methods to analyze these texts and their interrelation with other works of A.
Prokhanov. Furthermore, we consider denouement of the novels as important feature of all
works of Alexander Prokhanov. During the negative experience, characters have an opportunity
of spiritual rebirth, though ambivalence of denouements permits other interpretations. In this
paper, we provide our literary analysis and different researchers’ interpretations, including
those concerning genre peculiarities of the texts. The practical significance of research is related to the use of its results in developing the training courses devoted to history of the
Russian literature and for further research of the works of A. Prokhanov.
Folkloristik
Kuyek A.S.
Mythical images of Ud and Dzhyne in the Adyghe Nart epos
On the basis of the comparative analysis of the Nart legends and other folklore works,
the new understanding of mythical images of Ud and Dzhyne in the heroic epos of Adyghe
«Nartkher» is proposed in this paper. This study shows the mechanisms of epic effect and
influence of the magic epos on formation of mythical images of forces not subject to the
person, as well as the transition of the mythical hero to epic and its certain transformation
under the influence of the magic (fantastic) epos. Ud is noted to be the mythical being which
passed into the Nart epos, having become further the fairy tale character. Data on bzedzhenadzh (malice bearers – harm creators) are identified; in the Adyghe folklore they personify powers of
darkness with which the hero has to fight. The author describes the structural situations proving
that Uds and Dzhynes often bear different functions and are presented in relation to the person
sometimes in two ways. The theoretical problems related to research of this phenomenon
are designated. It is inferred that studying mythical images of Ud and Dzhyne is of essential
significance for research of mythology and the Nart epos of Adyghes.
Journalism
Kikova T.M.
Postmodern advertising: the shocking advertising course as a way of brand advance
The paper provides the characteristic of postmodern advertising in the context of
postmodernism philosophy. The practical and theoretical importance of research is caused
by insufficient study and by incorrect introduction in practice of methods of the shocking
advertising. Attention is paid to changes in modern society of value orientations and the
relation of the person to a thing. Methods of postmodern advertising are analyzed basing
on the example of an advertising campaign of the Benetton Group brand. The shocking
advertising is considered from positions of postmodernism methodology in two ways: as the marketing move which drew attention of the consumer and from the ethical point of view. A
number of methods of postmodern advertising are described and consequences and a public
response to the shocking advertising are analyzed. The problem space of nonconventional
advertising is defined and conclusions are drawn on its efficiency. Work has the applied
value in the sphere of advertising and PR in respect of the analysis of incorrect operation of
the shocking information in the advertising text.
Khazhgeriyeva A.À.
The role of branding in formation of tourist appeal of the Republic of Adyghea
The work focuses upon research on presence of a brand of the Republic of Adyghea in
information space as a factor of increasing tourist appeal of the region. Specifically our aim is to
identify the main directions promoting formation of positive image of the Republic. In this aspect
we prove relevance of development and advance of a brand of the region in information space
as a tool of development and positive positioning in information space that has practical value in
complex structure of PR management of Adyghea. As a result it is inferred that for attraction of
additional attention and increase of tourist appeal of the Republic of Adyghea, successful will be
that image policy which will rely on historical traditions, on opinion and support of local expert community and on active interest of inhabitants of the region in carrying out such policy.
Study of Arts
Utegaliyeva S.I.
The development of musical Turkology at the present stage
The paper examines the topical issues of musical Turkology, one of the most popular trends in modern ethnomusicology. Its purpose is to describe the current state of this
relatively new scientific discipline. The author for the first time reveals the main stages in
the development of musical Turkology, defines its goals and objectives, and outlines the
prospects for further development.
The objects of the research are the achievements in the field of this knowledge,
including the activities of a number of organizations involved in the study and promotion of
musical and poetic art of the Turkic peoples, as well as musical material on traditional vocal,
instrumental and vocal-instrumental art of Turks, mostly in Central Asia. Scientific and
practical significance of this paper is that it investigates the poorly known phenomena in the
music of the Turks and popularizes them. The research methodology involves the use of an
integrated approach in the analysis of separate problems of musical Turkology and comparative
typological and comparative historical methods. Prospects for the development of musical
Turkology in the author’s opinion are in creation of the international regional scientificresearch
center (ISRC) or the Institute for the music of the Turks at the Kurmangazy Kazakh
National Conservatory. Within its frameworks it will be possible to organize international
folklore and ethnographic expeditions in the regions inhabited by Turkic peoples or Turkic
diaspora (China, Mongolia, the CIS countries, Turkey, Hungary, Germany, etc.), as well as
to carry out joint researches in different areas of musical Turkology.
Biological Sciences
Kagazezheva N.Kh., Kolomiytseva N.S., Doronina N.V.
Features of adaptation alterations of cardiorespiratory system of an organism of young football players
Features of adaptation of oxygen-transport system of young football players to performance of
intensive physical activity are analyzed. Scientific researches were conducted on the basis of educational -
research laboratory of the Department of Biomechanics and Medicobiological Disciplines of the Adyghe State
University and in the diagnostic center of Sport Center of the Maikop State University of Technology with participation
of football players aged 13-16 years who passed training of the preparatory period. The obtained data
indicate that systematic football occupations are followed by a natural economization of functions of oxygentransport
system and promote acceleration of processes of restoration and decrease in physiological cost of
loading in process of long-term adaptation at teenagers
Minko O.V.
Indexes of heart rate variability after standard physical training of young athletes specializing in judo and unarmed self-defence
Studying the mechanisms of adaptation at young athletes during the training process is of theoretical
and practical significance for sports physiologists. Currently, an objective method of studying the system
of the body, especially the cardiovascular system, is the analysis of heart rate variability which allows fast control
of the athlete’s state. Known as periodic changes of heart rhythm, the heart rate variability reflects the state
of vegetative nervous system which is an important component providing adaptive reactions of the body. At the
same time, a change of the vegetative status may reflect both a positive adaptive response and the beginning of
development of prenosological states. In order to obtain the most complete information on the state of the regulatory
systems, we must assess the level of functional reserves, for the determination of which functional tests
should be conducted
Tuguz A.R., Tatarkova E.A., Rudenko K.A., Smolkov I.V., Shumilov D.S., Muzhenya D.V., Anokhina E.N., Ashkanova T.M.
The polymorphisms of ITG and SEL genes associated with the bronchial asthma, complications of peripheral and coronary atherosclerosis and mammary gland adenocarcinomas at inhabitants of the Adyghea Republic
For many years, the leading places in structure of the reasons for the population mortality in
the Adyghea Republic are taken by cardiovascular (CV) and oncological diseases. Relevance of this research is
caused by searches for early molecular and genetic markers of multifactorial diseases. Distribution of single
nucleotide replacements (SNP – single nucleotide polymorphisms)of genes of integrin adhesion molecules ITG
(ITGA2 C807T, rs1126643, ITGB3 Leu33Pro, rs5918) and SEL selectins (SELE Leu554Phe, rs5355;
Ser128Arg, rs5361, SELP Thr715Pro, rs6136) at inhabitants of Adyghea Republic is investigated by SNP method
in 44 samples of DNA of donors (n=10) and sick people (n=34) with CV (n=17), malignant new tumors(
MNT) (mammary gland adenocarcinoma, n=8) and chronic inflammatory diseases of lungs (the bronchial
asthma (BA), n=9). As a result of research it has been obtained that 128Arg polymorphism of SELE gene – endothelial
E-selectin (χ2=6,66; P=0,01; OR=15) and platelet P-selectin SELP Thr715Pro (χ2=4,55; P=0,03;
OR=7) are statistically significantly associated with system pathological processes. The carriage of pathological
homozygous Arg128Arg of a genotype and «mutant» 128Arg SELE allele is associated mainly with peripheral
(respectively χ2=12,31; P=0,002; OR=39; χ2=21,96; P=0,000003; OR=100) and to a lesser extent coronary
atherosclerosis (χ2=4,09, P=0,04; OR=10). A molecular and genetic predictor of an ischemic and hemorrhagic
stroke is the carriage of 715Pro SELP gene allele (χ2=7,54, P=0,006; OR=17)
Kairov V.R., Bokieva S.B., Dzodzieva E.S., Tletseruk I.R., Shiolashvili D.G., Gurtsieva D.O.
Use of adsorbents to increase the ecological and biological value of beef
The aim of the research is to study the efficiency of using adsorbent preparations of Helaton
and Toksi-nil Drei in diets with the excess level of heavy metals to increase an ecological and nutrition value of
the bull-calves’ meat production. To increase an ecological and nutrition value of beef it is advisable to include
combined adsorbent preparations of Helaton and Toksi-nil Drei in the bull-calves’ diets if food for animals contains
the excess level of heavy metals
Tuova T.G., Tuguz F.V.
Evolution of the Adyghea Republic toponymy formatio
The paper presents the results of the etymological and semantic analysis of oikonyms and a periodization
of stages of the population moving in the Adyghea Republic. More than 232 names of settlements in
the Republic of Adyghea are investigated on the basis of materials of the 2010 population census. The stratigraphic
analysis of toponymic layers is made. The main toponymic background of Adyghea oikonyms is identified
Khasanova N.N., Silantyev M.N., Chelyshkova T.V.
Adaptive opportunities of cardiovascular system at students, working on computers at informatics lessons in the conditions of fatigue prevention
The paper discusses the influence of computers on a functional state and adaptive opportunities
of cardiovascular system at students at informatics lessons. The adaptive response of cardiovascular system
at students during the work on computers can be regarded as a less effective, more energy-intensive and
imperfect model of adaptation. This is supported by alterations of an index of functional changes and type of
self-control of blood circulation. Efficiency of carrying out fatigue prevention at lessons with the use of computers
is revealed
Teuchezh F.D., Khamerzokova R.Yu.
Methods of agricultural division into districts of the territory of the Adyghea Republic on the basis of natural landscapes
The paper discusses the basic principles of agricultural division into districts of the territory of
the Adyghea Republic taking into consideration natural features of this area. The offered recommendations will
allow the more effective use of the earth of agricultural purpose taking into account the agricultural landscape
division into districts
Sidorov A.A., Sidorova D.V., Nudnoy A.P.
Krasnodar region in territorial socio-economic system of the Southern Federal district
The relevance of this paper is justified by the fact that at the present time little attention is paid
to the study of methodological aspects of balanced development of regional economy. In work, the analysis is
made of information necessary for the sustainable development of socio-economic processes in the region
Khagur M.N.
Extruded sorghum in the diets of broiler chickens
The paper presents the results of studying the effect of extruded sorghum on livestock and physiological
parameters in the diets of broiler chickens. Broiler chickens were fed with designed feed from the daily
age to slaughter. As a result of replacing corn for extruded sorghum, increase in safety stock, digestibility of
nutrients and reducing the cost of feed per unit of output were observed
Kolomiytseva N.S., Kagazezheva N.Kh., Doronina N.V.
Use of arbitrary control of breathing in combination with purposeful muscular activity as means to increase aerobic and anaerobic opportunities of the growing organism of children with intelligence violation
The paper discusses a set of conditions and mechanisms of realization of the main directions of
correctional and health precautian work on improvement of respiratory function of 9-11 year-old pupils with
violation of intelligence. Authors give justification of use of arbitrary control of breathing in combination with
purposeful muscular activity in order to increase the aerobic and anaerobic opportunities of the growing organism
of children with intelligence violation
Ocheret N.P., Tuova T.G., Tuguz F.V.
Contemporary issues of anthropogenic degradation of agricultural soils in the Adyghea Republic
The paper discusses the contemporary issues of anthropogenic degradation of agricultural soils
in the Adyghea Republic. An analysis of the main indicators of soil fertility is presented: the humus content, mobile
forms of phosphorus, exchange potassium and acidity degree. Results of physical and chemical researches
of soils are provided, namely: availability of heavy metals, ions of the main salt structure, as well as bioindication
of soils
Teuchezh F.D., Khamerzokova R.Yu., Shadzhe A.I.
Historical and geographical features of development of the territory of Adyghea Republic
An analysis is made of historical and geographical features of agricultural development of the
Adyghea Republic. The results of analysis and the suggested recommendations will allow effective development
of promising and rational management schemes of agroresource potential in an agrarian complex of the Republic
and region
Tsulaya I.V., Kucher M.O.
Analysis of tourist market of Gagra district, Abkhazia, in 2014
This study examines the development of tourism in the Gagra district of Abkhazia at the present
stage. An analysis is made of respondents' views on the organization of rest in resorts of the area
Nudnoy A.P., Sidorov A.A.
Region specialization and balance in the South of Russia
The characteristic is provided for indicators identifying the potential of the region. A correlation
analysis is made of gross fixed capital formation and gross regional product. The structure of volume of the
shipped production of the region is revealed
Melnikova T.N.
Monitoring of the water regime of the rivers in the Northwest Caucasus
The paper shows the results of monitoring of the water regime of the rivers in the Northwest
Caucasus. New hydrological division into districts of the region under study, taking into account a hypsography
of the area, extent of moistening and character of vegetation, is presented. The conducted researches expand
theoretical and applied aspects of regional hydrological researches
Mathematics
Stash A.Kh.
On some properties of full and vector frequencies of signs and roots of solutions to linear homogeneous two-dimensional differential systems
The paper explores the ranges of full and vector frequencies of signs and roots of linear twodimensional
differential systems and the continuity of extreme frequencies using a set of two-dimensional systems.
The paper shows that for any pre-set natural number p the linear two-dimensional differential system with
periodic coefficients is provided. Sets of various values of full (vector) frequencies of signs and roots of uncommon
solutions to this system consist of not less than p of various essential numbers. Existence of two-dimensional
differential system with limited coefficients with the same calculating range of full (vector) frequencies of signs
and roots is proved. In addition, the point is given in space of linear two-dimensional differential systems with
continuous limited coefficients, in which each of extreme frequencies of signs and roots suffers jumps both up
and down at disturbances of the coefficients disappearing on infinity
Physics
Bobylev Yu.V., Panin V.A.
The nonlinear theory of instability of the negative mass type developing in rectilinear flow of electrons at its distribution in any slowing-down system
The article shows that under certain parameters in rectilinear flow of electrons may develop
aperiodic instability type negative mass in the early development of this instability will dominate the first harmonica
charge density, which in turn is essential to create beams with preset properties
Shchukin E.R., Malay N.V., Shulimanova Z.L.
On the velocity of thermophoresis of solid two-layer large and moderately large aerosol particles
In the Stokes approximation, the theoretical description is carried out of steady-state motion of
large and moderately large solid double-layer spherical aerosol particle in a nonuniform in temperature monatomic
gas, when the thermal conductivity coefficients of the core and cover of the two-layer particle are considerably
different in value
Kamenskaya I.V.
Radiation of the damped harmonic oscillator (the methodological aspects)
The model of radiation of the damped nonrelativistic oscillator is the basic one for the description
of many phenomena discussed in electrodynamics, radiophysics and quantum optics. However, in standard
textbooks, the topic is presented briefly. Sometimes important details for practical calculations are omitted. In
this paper, we derive exact formulas for spectral angular distribution of the damped oscillator radiation. The
approximate expressions for oscillator with low attenuation coefficient have been obtained. Attention is paid to
the physical interpretation of the formulas obtained
Technical Sciences
Kizdermishov A.A.
On model creation for the breaker of rules of access to user information resources
The paper explores the lack of uniform approach to model creation of the computer trespasser
and the provisions of normative legal acts in the field of information security. The offered informal model of the
computer trespasser makes it possible to create or carry out updating of the list of actual threats to the user information
resources taking into account characteristics of the computer trespasser
Khalizev V.N., Ugryumov D.V., Dorin N.E.
Efficiency assessment of multiple choice algorithms at design of the distributed information systems
The paper describes the experience in an experimental assessment of the multiple-choice algorithm
in designing the distributed information systems. The authors give the comparative assessment of the developed
method, data of methods of expert analysis and the architectures proposed in the «world's best practice»
Buchatskaya V.V., Studentsov D.V.
Program complex of calculation of models of forecasting
This paper shows the need to create the program module realizing some methods of forecasting
and preliminary processing temporal series, considering existence of casual components of the abnormal value
type. The publication describes the structure and algorithm of work of such module, realizing these methods of
forecasting. Based on an example, we show the result of this work
Telnov G.V.
Assessment of quality indicators of thematic tasks of the subject test module and level of its mastering
The paper explores the techniques of a quality assessment of the developed tests and level of
mastering a learning material on the basis of algorithmic procedures of the standard office Microsoft Excel program
and graphical representation of outcomes of their analysis. Graphic dependences have been obtained to
examine the solubility and discriminativeness coefficients of thematic test tasks, test reliability and levels of mastering
a learning material, both for the basic structural (didactic or modular) units, and in general. The analysis
of graphic materials enables us to determine not only the qualitative characteristic of the developed test modules,
but also to find thematic test tasks with a low discriminativeness. This will make it possible to come in due
time to the relevant administrative decisions on their completion and the subsequent use for monitoring of quality
of mastering the learning material at the accepted corresponding criteria for an assessment
Dovgal V.À.
Cloud computing and the analysis of questions of information security in the cloud
The paper explores the current state of application and development of cloud computing and
the main advantages of their use by the state, enterprise and scientists. We designate and analyze the standards,
the normative and guideline documents in the field of information security of cloud computing developed by
CloudSecurityAlliance (CSA), the European Agency of Network and Information Security (ENISA) and National
Institute of Standards and Technologies (NIST) and give the results of the detailed analysis of information security
in the cloud
Economics history
D.N. Aleynikov
Why Avignon accounting system cannot be regarded as the double-entry bookkeeping system
The paper considers the results of deep study of the first saved synthetic
balance forming procedure. The indices analysis of notebook calculations, entries in the
accounting records of double entry show that the considered inventory accounting system
combined figures inventories and double entries. The financial result was not calculated in
the accounts of double entry and comparison of income and expenditure but by subtracting
from the sum of «all that we have to be given» the amount «of all that we should have».
Balance generalization used in the calculations did not perform any control functions. This
approach does not correspond to the formal features of double-entry bookkeeping.
M.M. Gurskaya
Account «Capital » reflection in the first accounts of F. Datini companies in Barcelona
The paper researches the nature of equity in the companies Francesco Datini
in Barcelona. It was noted that equity in the usual concept of the day was out. Equity took
into account the ongoing capital investment in the form of cash and inventories as well as
the seizure of property on the discretion of the owners. They did not distribute profits until
the closure of the company, but placed it in the balance and joined the capital account in the
new accounting functions.
A.M. Musaelyan
Reconstruction of medieval accounts books on the basis of cross-referencing and logical-analytical modelling
It is well-known that Ledger Company of Farolfi in Provence is the earliest
accounting system conducted according to the rules of double-entry (1299-1300). Unfortunately,
all the other books of accounts of the accounting cycle are lost. Ledger accounts
of the preceding and subsequent cycles are also not available. There are only references to
these registers in the records. The general ledger has lost more than half of the pages, and
they in its turn, are not sewn in the order, which was in the days of Amatino Manucci, the
partner who led the book.
The task of research, carried out by the scientific school of Professor Michael Kuter, is
to identify each stored page of the book through the application of cross-references and logical-
analytical modeling. It will help to arrange virtually digital copies of pages in the order
that was used in the Middle Ages. The author substantiates that actual implementation of
the task created the necessary conditions for deep studies of that scientific heritage.
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