In this paper the author considers various aspects of the formation of a professional identity as a social identity.The analysis of the meaning of a profession as well as the analysis of four historical socio-cognitive models of profession understanding in history, namely, the Catholic, Protestant, Orthodox and liberal is suggested. The problems of formation of professional identity in the modern globalizing market economies are considered. In conclusion, new promising problems are put for analysis.

13-22.pdf

(185 Kb)

The attempt has been made to consider problem of correlation of natural science and social and humanitarian sciences in the frames of philosophical systems of the end of the 19th-beginning of the 20th centuries of such scientists as Au.Conte, K.Marx G.Rickert and W.Dilthey.

23-36.pdf

(219 Kb)

The paper shows that logic and style of Nikolay Berdyaev’s philosophizing is justified by specifics of his philosophical position. The authors reconstruct special logic of sense translation offered by the Russian thinker. Profound esoteric layer of the thinker’s heritage created under the influence of special vital and ideological circumstances is described. A special protoform character of thought forms of philosophizing differing from the traditional is revealed. It is inferred that special thought forms expressed an esoteric component of Christian outlook of the thinker.

37-44.pdf

(172 Kb)

The paper considers content of the conflict between traditional moral values and values of information society.Considerable place is given to apprehension of moral state of information society, analysis of value judgements of traditional and information society, revelation of communication peculiarities and its role in the process of transformation of moral values. It is underlined that the basis of the conflict is the the expanding of influence of information technologies on society.

45-50.pdf

(144 Kb)

The author analyzes problems generated by the so called œ cultural turnaboutB in modern geopolitics connected with the questions of protection of national cultural identity and advancing of national geocultural interests in the international arena.

51-54.pdf

(133 Kb)

History

In this paper, the author examines curative properties of fermented milk traditional drinks of Karachay and Balkar people # ayran, kephir (gipi ayran), koumiss (kimiz) and whey (huppegi) on the basis of collected diverse field material. Best representatives of academic medicine of Russia and then of the Soviet Union studied curative properties of these drinks and came to the conclusion that they influence positively the man’s health prolonging his life.

55-59.pdf

(128 Kb)

"Afghan problem" is considered in this paper as one of the main subjects of Anglo-American cooperation of the beginning of the 21st century affecting the whole complex of foreign policy decisions accepted by both countries. It is shown that one of the starting points for reconsidering principles of North Atlantic policy in the East is the 11th of September, 2001, since from that moment ideas of new contrterrorist policy in the Middle East and in Afghanistan are being developed both: at the bilateral level and in the frames of main institutes of the Northern Atlantic Allience based on new military and political strategy of states. It is proved that at the same time central positions in the discussion of this question were occupied by British and American concepts as both countries have considerably big historical experience of implementing its own policy in the region.

60-64.pdf

(129 Kb)

The paper considers interfaith peculiarities of the North Caucasus in the 19th - early 20th centuries. Assessment is given of religious factor in the history of the region. Analysis is made of problems associated with the phenomenon of Islam in the North Caucasus regional refraction. The author comes to the conclusion that in the early 20th century the administration of the North-West Caucasus ajusted religious developments in the region in the wake of Russia’s main religion, in its efforts to strengthen the Russian state.

65-72.pdf

(158 Kb)

This paper gives an analyses of correlation of the process of formation of national intelligentsia and incorporation of the North Caucasus into Russian geopolitical space. It is noted that the specific process of formation of social national intelligentsia consisted in its stimulation mainly by means of outer factors connected with the including of the North Caucasus into the Russian Empire and later into Soviet Russia. Inspite of the fact that the main content of public activities of national intelligentsia was the rise of the civil and political status of the Adyghe people within the system of Russian state, it played really positive role in the process of incorporation of the North Caucasus into Russian social and political and cultural space.

73-80.pdf

(171 Kb)

The paper considers the formation and activity of regional organization of Russian society of nature conservancy as an integral part of nature protecting policy of the Soviet state. Analysis is being made of main directions and difficulties of the functioning of this public ornigazation at the initial stage of its activities, the landmark of which became the adoption in 1960 of the Law on Nature Conservancy in RSFSR which stimulated the formation of the new strategic line in nature-protecting policy.

81-86.pdf

(144 Kb)

The relevance of the paper is in the possibilities of using the experience of cooperative construction in the USSR to solve the housing problem in modern world. The purpose of the research work is to analyze the process and results of the cooperative housing development in the Krasnodar Territory in the 1960s and the main tasks are related to the study of the conditions and factors in the development of this type of construction.

87-91.pdf

(133 Kb)

The article deals with the most fruitful period of the Committees of Peasants Public Mutual Aid in the North Caucasus (1925-1929). On the basis of archival sources data were summarized (CCOV) in various areas of their activities. The role of the North Caucasian Territorial Committee in establishing rural, district and regional committees is shown.

92-95.pdf

(120 Kb)

The paper considers one of the first cartographic presentations of Circassia made by outstanding Italian cartographer and geographer Fra Mauro in the middle of the 15th century. Besides indications on the existence of whole ethnic territory in the North- West Caucasus called Circassia, the master displays, probably for the first time, messages of Italian merchants and diplomats about the existence of a large Circassian Kremuk principality. This article analyzes the recent data on Kremuk and justifies the point of view of the full compliance of the principality to the feudal domain Temirgoy in the late well-known sources.

96-101.pdf

(628 Kb)

The article is devoted to the history of the appearance and development of the mortgage loans in Russia, in particular the nobility and peasants Land banks. The purpose of their creation, types and peculiarities are considered. Also the course of actions and the nature of bank lending operations are analyzed.

102-107.pdf

(138 Kb)

Sociology

In the paper, we give our reading of the problem related to implementation of the dual education in Russia and ways to solve it. The role of information in the dual education system is shown.

108-113.pdf

(140 Kb)

In the present paper examines elements of the dual education system as innovation needs of higher education, the advantages of dual education system in comparison with traditional training system, organization of educational process on a new, productive learning technologies, introduction of innovative technologies. Discusses the dual education system in Germany, which demonstrates the high quality of education.

114-120.pdf

(140 Kb)

The features of electoral preferences of citizens of Maikop in elections of the mayor and members of the City Council are considered. An analysis is made of the results of two sociological studies conducted in three phases each. The general laws of preelectoral events and electoral behavior of citizens of Maikop are determined.

121-127.pdf

(174 Kb)

This article is devoted to the analysis of the difficulties that prevent from the formation of a full-scale creative culture in modern Russia. The author explores the functioning of the institutional system of society in terms of supporting or denying its creative practices, studies the public opinion in relation to socio-cultural creative ideas and determines the nature of the correlation of the creative culture with traditional models of the latter, as well as with the dominant system of values. The material presented here can be used for the development of the socio-cultural problems of creativity in the frames of social philosophy and sociology of culture.

128-135.pdf

(159 Kb)

The communicative competence is considered as priority quality in formation of the modern expert. Attention was paid to such components of the communicative competence as: linguistic, socio-linguistic, pragmatic, sociocultural and social. Also this work focuses upon professional socialization and social resource as necessary factors to receive a qualitative education.

136-139.pdf

(124 Kb)

Jurisprudence

The paper covers debating questions relating to the medical aspects of the definition of incapacitation in elderly and senile age. The purpose of the work is to highlight the existing problem in the definition of disability for this category of persons.

140-143.pdf

(123 Kb)

The Economic Theory

The paper provides a definition of Russian fuel and energy complex, its main characteristics, the structure of the complex, as well as its inter-industry connections. It considers the direction of the fuel and energy complex of the scientific community in different periods of historical development of Russia, from the beginning of the industrialization of the domestic economy to the current stage of development of the national economy. The author substantiates the role and importance of the fuel and energy complex in the overall structure of the Russian economy. He specifies the basic problems of the industry, the factors constraining the development of the fuel and energy industry today. The scientific article examines the need of further scientific study of this problem, including its regional component direction.

15-20.pdf

(138 Kb)

The paper reveals objectives differences, subjects, instruments for competitiveness, methods of evaluation and the consequences of declining competitiveness on the analysis basis of enterprise structures competitiveness and state competitiveness slices. The author formulates theoretical problems preventing the solution of business structures competitiveness ensuring and increasing state competitiveness. The scientific article represents the principles of unification tool for competitiveness.

21-26.pdf

(139 Kb)

The scientific article considers the issues and problems of capital accumulation and reproduction. The author examines the dynamics of change in industrial fixed assets, the problem of lack of competitiveness of Russian industry. The paper analyzes the reproductive structure of investments. It also contains a valuation analysis of the main factors constraining the companies and organizations development. The author studies trends and investment performance of various industries. It is one of the keys to understanding the current problems that have accumulated in the Russian manufacturing sector.

27-33.pdf

(180 Kb)

Financial Markets

This paper studies modern challenges of the Russian Federation formed by globalizing economy (national economy), state, regions, enterprises and organizations, connected with credit and credit system of the country. It determines the requirements of the economy to credit. The author draws a conclusion that the credit system of the Russian Federation, being effective in a number of market criteria, is unable to response wholly the challenges of the Russian economy and globalized world. The scientific article highlights the fact that credit system of the Russian Federation should work closely with the state and look for new ways to interact with the state for an adequate response to the requests of the economy.

233-239.pdf

(142 Kb)

The scientific article investigates the Russian Federation credit system in terms of its compliance with the basic principles and laws of credit relations development (credit theory postulates). While reaching this correspondence the credit system is able to respond adequately to the challenges economy produces. The authors draw a conclusion that modern Russian credit and finance system does not provide the realization of most of the principles of credit relations. It does not act in accordance with requirements of high level theoretical thought. It is necessary to unite the efforts of the credit sector and the state as the task needs the support of the state.

240-246.pdf

(140 Kb)

Problems Related to Investment Activity

The scientific article highlights the category of «investment strategy in the region». It considers the process of its formation and direct impact on the investment attractiveness of the region on the example of the Krasnodar Territory. The author focuses on the fact of application of this category as an effective tool for the implementation of regional economic policy. The author pays her particular attention to the activities of a number of strategic areas of innovation and investment development, which are implemented at the moment. The paper represents recommendations and the directions of attracting investments into the economy of the region through the creation of competitive clusters.

266-272.pdf

(204 Kb)

Regional Economy

The scientific article investigates the constitutive features of regional economic systems of depressive type, widely represented in the economic space of modern Russia. The author focuses on the main objectives of these systems. He reveals the core of the mechanism of inhibition of their development. The paper concludes that the method of development of regional economic systems of depressive type is caused by the process of capitalization of their institutional status. The increment of institutional status forms the basis for the extraction of specific rents. The paper reveals requirements to enhance the development of instruments of regional economic systems depressive type, adapted to modern conditions of stagnation in the Russian economy. It clarifies the resource support problems of Kabardino-Balkaria — one of the typical regional economies of depressive type.

105-109.pdf

(127 Kb)

The article deals with the theoretical approach to the strategic planning of regional development. Strategic planning is a very important and necessary part of the development of regions of Russia. The development of a strategic plan is one of the most important and difficult tasks facing the state. The article defines the characteristics and the basic steps for the implementation of the strategic plan of social and economic development of regions. The authors identify targets and activities in solving social problems.

110-113.pdf

(121 Kb)

The scientific article reveals the necessity of cognitive tools application in crisis management of modern Russian regional economy. The authors focus on the conditionality of this application by the way of combination of the new economy beginnings and stagnation manifestations at the meso-level. They propose new types of cognitive tools of crisis management of the regional economy.

114-118.pdf

(167 Kb)

The scientific article investigates the resources and the main development directions of the regional economy of modern Russian development, when we observe the signs of the previous growth model crisis in the terms of protracted stagnation. Opportunities exhaustion for further growth of regional economic systems sets the task of finding qualitatively new opportunities before the regional economy theory and the development of promising directions of the evolutionary process at this level, demanded in the terms of slowing economic growth. The authors reveal the fact that the protracted stagnation activates a special institutional trap for regional development. Intensifying budget constraints require qualitatively new tools for enhancing territorial entities of business. They offer progressive tool to promote regional economic systems. The paper substantiates respective directions of development according to the conditions of the South of Russia, dominated by territorial localization of depressive type.

119-124.pdf

(131 Kb)

The scientific article substantiates the urgency and the contents of the author’s approach to the systems parameters of sustainable development at the regional level in the context of the three components (environmental, economic and social). It represents the specificity of the North-Caucasus Federal Territory economy according to which a system of performance indicators has developed. The paper gives the brief characteristic of the current stage of development of the region taking into account current trends. The author proposes a method of multi-criteria spatial-temporal evaluation SEEA of agro-industrial type. It is based on the indication of general indicators within the allocated areas with high accuracy to identify the current model of sustainable development.

125-132.pdf

(296 Kb)

The present paper considers the possibility of enterprises innovation activity analysis, taking into account the advantages and disadvantages of statistical research base. The authors formulate the concept of innovation research organizations. The scientific article reveals methodological shortcomings and methodological limitations of information and analytical sources.

133-140.pdf

(171 Kb)

The scientific article discloses a number of aspects related to the rationale for the use of sub-clusters in overcoming of inter-municipal socio-economic heterogeneity in the budget-deficit regions of Southern Russia, which has steadily increased. The paper examines the possibility of a cluster tool to smooth inter-municipal differences on the example of one of these regions — the Adyghe Republic. The authors pay their particular attention to the assessment of preconditions for the creation of clusters and agro-tourist-recreational type in the Adyghe Republic.

141-146.pdf

(130 Kb)

The paper clarifies the concept of competitiveness of the regional economic system. It defines the role of marketing areas in the process of increasing the competitiveness of the region. The author represents an analysis of the use of marketing tools territories in the Krasnodar Territory. The scientific article reveals the mechanism of the implementation of marketing tools territories to the control system of regional social and economic development.

147-151.pdf

(127 Kb)

The scientific article discloses prospects for the formation and development of cluster structures in the economic sphere of Southern Russia as a form of interaction between vertically integrated corporations (VIC) with regional economic systems. The author highlights the basic group of regional clusters forming during the interaction VIC different types and levels of development in the regional economies of the South of Russia. The paper reveals principles and functions of management of territorial clusters, key constraints clustering process of economic space in southern Russia.

152-161.pdf

(152 Kb)

This paper presents the method of analysis of industrial structure-and longterm economic activities of the Krasnodar Territory in order to identify their potential for clustering. It considers the prospect of the creation and development of metallurgical cluster in the Krasnodar region on the base of companies «Novorosmetall» and «Abinsky electro-metallurgical work».

162-168.pdf

(137 Kb)

This scientific article analyzes the problems of regional development. Program-target method of economic and territorial management is an important means of active influence of the state on the socio-economic complex problem regions. Nowadays targeted programs are mechanisms that help regional authorities to overcome the existing problems and to reach a new level of regional control. While working on the preparation and implementation of long-term programs targeted regional executives, managers acquire the skills of a systematic approach to the regional problems. In modern conditions it is obligatory to present scientifically developed strategies for social and economic development of territories. Federal authorities are taking consistent steps to coordinate the various programs of regional social and economic development.

169-175.pdf

(136 Kb)

This scientific article analyzes the financing of federal targeted programs for regional development. The authors use the data of State Programs Department and investments of Economic Development Ministry for the period of 2011—2013. They unite the data in the table on following quantitative and qualitative indicators: federal program name, financing sources, as well as planned and actual amounts of funding during 2011—2013. The paper draws some conclusions. Generally speaking federal program funding in the Russian Federation in the period from 2011 to 2013 is uniform, increasing from year to year. Funding levels for the target programs vary considerably depending on the programs priority. Federal-target programs fulfill its main task in the post-crises period as budget investments enliven industry economic and social areas.

176-181.pdf

(133 Kb)

The Account, Audit and the Control

The paper describes the general methodology principles of a professional service due diligence gaining popularity in Russia now. It gives the details of transaction expertise application. The scientific article represents illustrations to provide a common understanding of the elements due diligence, as well as tables detailing the procedures for each direction. The author reveals his own approach to the description of the stages of deal and capital examination. He determines the need to develop methodological support of capital transactions for the Russian professional practice (in the field of accounting, auditing, taxation, finance and law) as part of the actuarial principles of accounting concepts.

182-188.pdf

(246 Kb)

The scientific article presents the definition of immaterial assets, intellectual property and intellectual property. It also demonstrates their similarities, differences and relationship. The authors reveal economic and legal differences in the composition of objects recognized as immaterial assets in the Russian and international practice. The paper denotes legal definition of immaterial assets as a set of property rights to the intellectual activity results and individualization means. It considers the essence of immaterial assets classification according to the nature of the rights of intellectual property, duration, value maturity, sources of income and the possibility of alienation. The authors give the technique of immaterial assets revaluation and impairment.

189-197.pdf

(212 Kb)

The scientific article provides an outline of the final version of IFRS (IFRS) 9 «Financial Instruments», published by the IASB Council in July 2014. It investigates its impact on increasing information content and reliability of the financial statements of companies in a volatile economic environment. The author pays her particular attention to the provisions relating with classification and measurement, impairment and hedging accounting, which fundamentally changes compared with the current standard governing the accounting of financial instruments — IAS (IAS) 39 «Financial instruments: recognition and evaluation».

198-205.pdf

(219 Kb)

The paper presents the definition of inventories as a collective term to name the short-term non-monetary material assets. It specifies criteria for the recognition of the stocks in the useful life and the ability to bring economic benefit. The authors highlight the differences between the components of inventory — materials, goods and finished products. They discuss the necessity of normative regulation of accounting work in progress as reserves component. They give classification of reserves functional role in the production process. The scientific article reveals possibilities of accounting policies during the initial and subsequent measurement of inventories.

206-216.pdf

(160 Kb)

Economy of Agrarian-Industrial Complex

The scientific article examines the theoretical aspects of qualitative and economic evaluation of agricultural lands. It considers the concept of land appraisal and its indicators application in the land economic evaluation. The paper represents the fundamental differences between the two methods of cadastral valuation of agricultural land. The author determines the main indicators of agricultural organizations efficiency, according to the land quality.

217-224.pdf

(198 Kb)

The scientific article deals with the implementation of the cluster approach to the organization of integration relations of economic entities of territorial agricultural complexes. It reveals the possibilities of cluster structures in ensuring agro-industrial complex competitiveness at meso-level. The paper presents the results of a comparative analysis of vertically integrated corporate and cluster structures. The author highlights the key factors that promote and prevent the formation of agro-industrial clusters in Russia.

225-232.pdf

(144 Kb)

The Theory and Practice of Business

This paper considers the tendency of formation of an innovative economy in which business profits are created by the excess flow of innovations. A key figure in this economy is an entrepreneur. Business aim is the constant focus on the search for new combinations of economic resources. The authors represent several variants for innovative development strategy in Russia. They reveal the role of innovation infrastructure as a basic ingredient of innovation.

303-310.pdf

(210 Kb)

Social Economy

The scientific article considers the tasks that contribute to the formation and development of tools for social responsibility of integrated participants. It discloses the contents of one of the tools — the integration of the accounts interim responsibility of integrated participants in the system of national accounts and the system of regional accounts. This solution provides an adequate level of social responsibility of governments, large corporations, non-governmental organizations with significant investment potential and capable of generating significant risks and threats associated with the results of its impact on the development of spatial economic systems (national economy, regional economy, the local economy).

298-302.pdf

(125 Kb)

Management

The paper reveals the theme of leadership which has always been, is and will be one of the most burning themes occupying the minds of a lot of generations of all ages — practitioners and theorists. It was interesting at all times; it has not lost its importance today. The leadership theme is connected with its place in society, political and social and economic processes, as well as the fact that leadership is a form of social and interpersonal interaction. The author gives the definition of effective leadership and examines the main features of leadership. The scientific article reveals the essence of leadership, studies theoretical and practical characteristics of a leader and finds a direct connection between leadership and management.

293-297.pdf

(129 Kb)

Taxes and the Taxation

The scientific article considers the question of evaluation of tax administration efficiency on individuals’ income in the Russian Federation. It highlights the problems arising in the implementation of tax control as well as analyzes the methods of assessing the effectiveness of tax control. The author examines the experience of tax control in Moscow with the collection of qualitative evidence base in order to avoid unreasonable additional charges. The paper presents the feasibility of using tax control measures to improve the efficiency of tax control.

273-281.pdf

(148 Kb)

The paper discloses the main tasks of state regulation of the economy in the post-crisis period. It highlights the need to improve tax administration in the Russian Federation oriented on the production development stimulation, high technology products increasing in exports and customs procedures simplifying and other administrative restrictions on exports. It pays its attention to development of information security and improving coherence administering bodies. The author substantiates the necessity of tariff protection for inexpensive domestic manufactured goods that are produced in sufficient quantities by Russian enterprises and provide domestic demand. Rates for more expensive goods must be kept low and this will preserve the imports volume and provide certain competitive conditions. The scientific article draws a conclusion that the tax system reforming is essential. It includes issues related to a decrease in payments to the state budget funds.

282-292.pdf

(197 Kb)

Abstracts of Monographs

144-158.pdf

(236 Kb)

General Problems of Pedagogy

The paper discloses the basic concepts characterizing ecological consciousness. The authors single out and justify the essence and the structure of ecological consciousness presented by anthropocentric and ecocentric types of ecological consciousness, by individual and collective and by ordinary and scientific ecological consciousness. Characteristics are given of four typical forms of ecological consciousness: consciousness of denial, consciousness of a hyperbolization, egoistical consciousness and adequate ecological consciousness.

13-19.pdf

(162 Kb)

The paper, on the basis of the retrospective analysis, examines features of professional and labor training of pupils living in orphanages for orphans and children without parental support in the Ufa province of the pre-revolutionary period to use experience of social and pedagogical protection of orphans at the present time. The paper is based on materials of funds of the Central Historical Archive of the Republic of Bashkortostan.

20-25.pdf

(129 Kb)

The goal of the paper is to present historical experience of orphan living arrangement in the pre-revolutionary Ufa province. The paper demonstrates the main stages and features of development of the orphan care and education system in the Ufa province in the context of development of children's charity in Russia till 1917. The authors describe the leading tendencies in development of orphan care in the specified period, types of charitable institutions for orphans, features of teaching and educational process in them and the positive moments important for improvement of modern social protection of the childhood.

26-31.pdf

(129 Kb)

The paper presents the results of a comparative study of the structure of personal identity of first and third year teacher students. Personal identity is examined as a dynamic education. It provides individuality, sameness of the person and the relationship with other members of society. The structure of identity includes a presentation about the person, the social roles, values and attitudes. Relevance of research is determined by insufficient knowledge of age characteristics of identity and the dynamics of identification characteristics. As a result of empirical study differences in the structure of identification characteristics in students from different courses are detected. This study has revealed a number of contradictions in the structure of identity of the modern student to be considered in the organization of the educational process.

32-36.pdf

(141 Kb)

This paper sheds light on the educational policy of the state in the management system of the Tatar education in Russia in the 19th century, using an example of the Astrakhan province. A purposeful policy of Russification was absent: a foreign education throughout the nineteenth century was governed by the Ministry of Internal Affairs and by the Ministry of National Education. The peculiarities of the Tatar education in the Astrakhan province in the 19th century are disclosed on the basis of works of contemporaries and archive data. The author describes the reasons why the government paid no attention to the Astrakhan Tatars. Also a historiographic analysis is given showing the necessity of studying this problem.

37-45.pdf

(144 Kb)

Integrative contextual approach was used to investigate problems related to marine specialist training to professional activity. Modular creation of a course in foreign-language communication at which computer technologies act as a simular of professional activity is proved. The results of cadets’ professional training to the activities requiring foreign language communication skills at the Admiral F.F. Ushakov State Maritime University are given.

46-51.pdf

(259 Kb)

Strategic objective of pedagogical activity of modern rural school is creation of conditions for education of the viable personality who has been comprehensively prepared for independent life. In this regard the value of health of pupils is actualized as one of the priority directions of its humanization, being basis of physical, mental and social wellbeing, a condition and basis of full development of the personality. The author offers an approach to design formation of bases of a healthy lifestyle in pupils of elementary classes of rural school.

52-57.pdf

(137 Kb)

The paper discusses opportunities and justifies need of use of student's university mass media (student's television, the official site of higher education institution, faculty newspapers, etc.) as additional resources to form and increase level of speech culture of future specialists of education. Features and forms of trainee’s participation in the high school mass media activity are described. Educational potential of university mass media is illustrated with concrete examples of trainee’s practical activities, and its results are given.

58-63.pdf

(131 Kb)

The present research focuses upon the concept of "the integrated personality", a scientific definition of which is provided in this paper. From a position of this paradigm the author charcterizes possibilities of the school student with deviations in health to enter the general education environment and to become the personality integrated in it. Psychological and pedagogical conditions of ensuring this integration are disclosed.

64-75.pdf

(197 Kb)

The paper discloses the essence of the concept "potential", the specific content of pedagogical activity potential and the continuatively related suggestopedian culture. The key concepts and ideas of synergetics which are displayed in educational process are allocated, and possibility of their purposeful extrapolation on pedagogical activity is justified. An essence of the synergetic thesis "the order from chaos" and situations of its manifestation in activity of subjects of educational process are described in detail.

76-83.pdf

(147 Kb)

The paper discloses the author's view of childhood protection and support in aspect of a humanistic paradigm of education. It contains theoretical justification of a humanization of system of the childhood social protection, need of the childhood protection and support, improvement of situation in society by means of education in the context of the general strategy of improvement of the childhood social security.

84-92.pdf

(147 Kb)

Modern requirements to professionalism assume implementation by the future teacher of effective self-organization of educational professional activity and self-sufficient designing the course of life. This actualizes the development of self-processes among which the special place belongs to professional self-organization of the personality which is a significant factor of professional development. This paper discloses basic provisions of author's approach to modeling the formation process of professional self-organization skills at students of teacher training college. A method of modeling was used to show all stages of multilevel pedagogical education through a prism of subject self-implementation, self-affirmation and self-realization. The model reflects driving factors of development of all structural components, considering a role of external influences, environment influences and intra personal mechanisms of self-movement. The data on the experimental work confirming efficiency of the developed model are provided.

93-99.pdf

(310 Kb)

The paper discusses the modern understanding of the content of project activity in the course of professional training of future preschool teachers. An analysis is made of approaches to this technology. The authors provide the structural model of a method of the projects, adapted for teaching practice in higher education institution.

100-106.pdf

(136 Kb)

Special Methods and Teaching Technologies

The present research focuses upon the present stage of development of educational process, which is marked by the aspiration to reproduce the culture saved up by society in the content of education; by disclosure of the humanistic ideas, general elements and traditions in learned languages and cultures; and by familiarizing with processes of globalization, interdependence of the countries and the people in modern conditions. The author examines the development of an education system which would not simply correspond to dynamically changing requirements of society, but also worked with an advancing.

107-114.pdf

(140 Kb)

The paper explains the concept of project-based training as a basis for practice-oriented professional students training in learning a foreign language. Structural components (target, substantial, operational, productive) of a method of project-based learning are defined.

115-119.pdf

(120 Kb)

Modern Problems of Psychology

The paper presents an analysis of interrelation of perfectionism and social adaptation as personal psychological markers of professional subjectivity of nurses of clinical and management kinds of activity. The author substantiates empirically the hypothesis that social adaptability of the personality corresponds to adequate manifestation of perfectionism which is the average level of its expressiveness. The increased general level of perfectionism reflecting the high standards claimed by the personality to himself and to another is shown to be connected with the reduced level of social adaptation. The activity demanding high degree of a personal responsibility of the subject for the final result causes certain personal and psychological traits. At clinical nurses those are the high level of the general perfectionism and perfectionism focused on themselves, blocking a process of social and psychological adaptation. Medical nurse managers have a specific combination of high standards in relation to another and the medium (optimum) level of standards in relation to themselves and society. Such combination promotes achievement by the senior nurses of social and psychological adaptation which, unlike the clinical nurses directed by them, is much higher and is in limits of medium-to-high indicators.

120-129.pdf

(327 Kb)

Educational Space of Physical Training and Sports

paper examines the concept of the system genesis of V.D. Shadrikov’s professional activity as a basis to construct the concept of the psychological structure of sports activity.

130-135.pdf

(134 Kb)

The paper deals with the essence, inclusiveness and uniqueness of the notion of music, its origin, role, impact and application in various fields. Examples of various music styles are given. Particular attention is paid to the impact of music, its different rhythms, melodies and harmonies on the person's emotional state. Indicators showing the change of cardio - vascular, respiratory and nervous system are analyzed. The paper outlines a range of views on the variety of music and its influence on human psychophysical state. Its urgent expediency during rhythmic gymnastics training as a condition for the development and maintenance of various body systems of student at the lessons is justified.

136-143.pdf

(138 Kb)

The paper justifies need to implement special, the competence-based focused educational practical activities of students as conditions of formation of their competitiveness. The concept and the contents of social and professional competence of experts in the sphere of physical culture and sports are characterized. The content of educational and practical work of students – future bachelors of physical culture is described. In this context, business and role-playing games, debates, situational and problem tasks and projects are descrined. The main attention is paid to problem educational and practical tasks of the functional and role contents. These tasks are developed on the basis of integration of basic provisions and the main ideas of the theory of role training, functional, situational and problem approaches to professional training. Value of the projected activity for formation of social and professional competence of trainees is noted.

144-152.pdf

(148 Kb)

Folkloristik

The paper examines one of the cosmogonic images of the «Nartkher» heroic epos of Adyghes, Paco. This is an evil deity, having a peculiar influence on Narts that are forced to make gifts to him. It is noted that the functions of each cosmogonic deity in the Adyghe mythology are clearly defined. However, it is not about Paco. Nart legends suggest the possibility that Paco is a patron of atmospheric phenomena. It is established that in the context of ethno-mental worldview, perceptions of «godlike» Paco, the saint patron of the forces of nature, are of great importance in Nart studies and Adyghe mythology.

132-137.pdf

(274 Kb)

The paper examines genre features and ritual context of the Adyghe lullabies. The artistic and stylistic specificity of texts is analyzed. The plot-formation and poetics of lullabies are studied. Principles of image formation of ideal hero are identified. The main conclusion is drawn that lullabies of the Adyghes forecast the model of the future life of the child.

138-143.pdf

(281 Kb)

The paper explores the artistic and stylistic specificity of poetry of Khussen Khamkhokov, one of the brightest representatives of poets Effendi. Folklorisms and the objective world of his poetry point to interlacing folk and literary traditions. The conclusion is drawn that Khussen Khamkhokov’s poetry should be considered in the context of oral literature, a special type of artistic creation, formed in nations with new literature in Russia in the late 19th - early 20th century.

144-147.pdf

(268 Kb)

Journalism

The paper examines postmodern techniques in modern advertising. The creative, game and multi-sense nature of contemporary advertising discourse corresponding to the theoretical concepts of postmodernism is marked. The author presents and analyzes examples of postmodern advertising. Conclusions are drawn on the effectiveness and popularity of non- traditional advertising content, as well as on its understanding and acceptance by modern user if the quality of its execution is high.

148-151.pdf

(286 Kb)

A typological analysis is made of functions performed by confessional press of Russian emigration in the USA in the period of its origin, formation and development. It is revealed that the objectives and functions of this unit of the Russian diaspora press are consistent with the classic functions of journalism, which are performed by the rest of the media. It is concluded that the most important feature of the publications aimed at maintaining the position of the Russian Orthodox Church in the conditions of foreign countries, is a multifunctional activity and the universalization of the content.

152-157.pdf

(295 Kb)

An analysis is made of the history of the creation and functioning of the «Encyclopedic Dictionary», published under the editorship of P. Lavrov in St. Petersburg at the beginning of 1861. Dictionary is regarded as an organ of the opposition journalism, as experience with the use of the publication of this kind to promote certain ideas and also as a stage in the search for publication for secondary society layers, drawn away from serious «thick» magazines for objective reasons. The address to its articles shows that it continued the best traditions of the notorious «Pocket Dictionary of foreign words that are included in the Russian language» by M.V. Petrashevskiy.

158-162.pdf

(283 Kb)

Study of Arts

The paper shows that the Adyghe folk singing tradition is fading away in post-Soviet time and deformations of the mechanism of oral transfer of folk singing skills between generations take place. Goals of the folk group teaching are to develop creativity and make people fully aware of their ethnic culture. Artificial recreation of folk singing tradition is typical of a concert performance as part of organized leisure activity of schoolstudents. A parallel existence of different folklore forms, including the concert one, is emphasized making an example of “Ashchemez” children’s folklore ensemble.

163-167.pdf

(285 Kb)

The paper discusses the features of development of organ culture, formed in Ancient Greece, Rome, and Byzantium. Organ creation is shown to be preceded by active development of science, technology and arts in Classical Greece, Hellenistic States, and Rome Empire. In this connection the organ is interpreted as a multi-artistic phenomenon, possessing the specific means such as engineering, acoustic and theological. In Byzantium period the organ culture was developed as secular culture. Owing to high engineering excellence of those times, exotic organ-like instruments and automatic music machines have been designed.

168-172.pdf

(284 Kb)

The paper discusses the features of symbolic language and structure of the artistic and symbolic text in the Japanese traditional ceramics decor. Those are a close relationship of the decor with the hieroglyphic writing of the Far East, a literary tradition, syncretic religious cults, and aesthetic and ethical doctrines of Japan. Understanding the symbolic - imagery construction and the structure of a literary text in Japanese ceramics allows us not only to bring the product into correlation with a particular cultural tradition in Japan, but also, in some cases, to establish date, due to the history of export production in the workshops of the country.

173-177.pdf

(282 Kb)

The paper examines the features of perception of music opuses of S.V. Rachmaninov. The perception is characterized by reflection in listener’s consciousness of sound structures by means of which a comprehension and understanding of art sense of works as a special form of reflection of reality occurs. Symbols are noted to have an impact on perception of a piece of music, and on its sense. It is established that all the variety of the signals, transferred to the listener, is processed and turns into signs which can evolve subsequently in symbols.

178-183.pdf

(295 Kb)

Biological Sciences

The analysis is provided of fauna structure of hymenopterous insects (Hymenoptera) and its short sozological characteristic within Lagonaki Upland, the special economic zone of the Maikop region of the Adyghea Republic (RA). Within the considered area, 139 species of the hymenopterous insects belonging to 12 families are noted. Six species of them are included in the Red Lists of Krasnodar Region and Adyghea Republic. The major menacing factors are revealed and recommendations are given for preservation of sozologically significant objects of an entomofauna within a recreational zone.

62-71.pdf

(371 Kb)

We base the theory of a lateral stress on the methodological principles of a dominanсe of selfdevelopment and self-organization, unity and fight of symmetry and asymmetry as the conditions for the existence and adaptation of a human body. A need to account this phenomenon at creation of system of sports training is proved.

72-79.pdf

(310 Kb)

Determined the effect of systematic sports physical activity on the functional state of the cardiovascular system of students with different physical activity, shows that college-volleyball players do not reach an adequate training effect of the cardiovascular system, while at the students, basketball players have improved regulatory-adaptive status of female students not involved in sports, have lower regulatory and adaptive status of all the examinees in the group dynamics of the school year there is a significant deterioration of the regulatory and adaptive mechanisms.

80-88.pdf

(253 Kb)

This paper presents the results of studying a collection of the eugenol-containing species of basil for the purpose of identifying sources and donors of economically valuable features for selection of the eugenol basil. Typification of OcimumgratissimumL by the content of the main component in essential oil is proposed.

89-96.pdf

(217 Kb)

The paper explores the adaptation variability of nervous system of first-year students during their work on the computer in Informatics classes. It has been revealed that long work of students on the computer causes deterioration of adaptation opportunities of nervous system by the end of occupations, development of considerable exhaustion and decrease in intellectual working capacity. Introduction of preventive actions in these occupations is followed by more favorable adaptation.

97-103.pdf

(281 Kb)

This paper discusses the results of studying the phenological and rhythm features of forest and meadow phytocenoses of a northern macroslope of the Caucasus Biosphere Reserve. The qualitative and quanti- tative phenological and rhythm structure of plants and their correlation in the main phytocenoses of the pheno- logical profile «Guzeripl – the Tybga Mountain» is defined.

104-109.pdf

(197 Kb)

The paper examines the bioelectric activity of muscles of a shoulder and forearm when catching the falling subject. The electromyogram of a deltoid muscle represents an interferential curve, showing a sharp shot-like surge in bioelectric activity. The electromyogram of a biceps of a shoulder is an interferential curve with intensive increase and decrease in bioelectric activity, and the electromyogram of muscles of a forearm represents an interferential curve with smooth increase and gradual decrease in bioelectric activity.

110-117.pdf

(356 Kb)

The paper discusses the importance of research on the nervous system type for the organization of activity of the orphan children who are brought up at boarding schools. Mobility of nervous processes in 14-15 year-old children of boarding school is studied on the basis of «tepping-test» technique. Manifestation of types of nervous system is established. Comparison of the obtained data with data on research of the children who are playing sports and brought up in the conditions of a family is carried out.

118-123.pdf

(246 Kb)

The method of the interferential superficial electromyogram was used to study the bioelectric activity of manual actions of basketball players aged 17-18 years in the course of realization of a penalty shot. It is established that 69% of unsuccessful attempts are connected with reduction of the maximum amplitude of signal realization of the forearm muscles electromyogram. Instability of the temporary periods of activity of muscular groups is found in final part of a penalty shot. Sexual distinctions of parameters of bioelectric activity of young men and girls are defined.

124-131.pdf

(308 Kb)

The paper examines the influence of accommodation conditions in mountainous areas of the Republics of Adyghea and Kabardino-Balkaria on morpho-functional parameters of an organism of seniors, as well as on their predilection for addictions. Studying extent of distribution of smokers among youth in various conditions of a residence will allow us to reveal the hidden reserves influencing change of number of the young people subject to tobacco smoking. In our opinion, the conducted research will allow more successful prevention of development of this addiction among different age groups.

132-136.pdf

(221 Kb)

This paper describes the long-term field researches on registration data of reptiles carried out in all altitudinal belts of the Adyhgea Republic. The account was carried out from 2011 to 2014. Routes got out so that they passed on the most typical biotopes. Lizards and snakes are considered.

145-147.pdf

(157 Kb)

The paper discusses the principles and methods of the description and mapping of evolution of settling in the territory of modern Adyghea since the end of the Caucasus War up to now (the 2nd half of the 19th-20th centuries). Examples are given of typology of settlements and their systems defining logic of historical and geographical investigation of settling, as well as the list of maps which can be a basis of the sections related to the population and settlements in scientific atlases intended for different purposes.

148-157.pdf

(232 Kb)

The paper generalizes the results of researches on the maximum drain of a river high water in the Northwest Caucasus and discloses the conditions of its generation within the region. The author shows its spatial-temporal variability and makes an analysis of calculation methods of the maximum drain of a high water. As a result, the dependences of the maximum drain of thawed snow on the average height of reservoirs, and a dependence of coefficients of a variation of the maximum drain of thawed snow on the average height of river reservoirs have been obtained. The conducted researches expand theoretical and applied aspects of regional hydrological researches.

158-164.pdf

(274 Kb)

This work proves a need for the country to reconsider scientific and methodological bases of the territorial organization. Processes of globalization and glocalisation under the influence of crisis of world financial and economic system actualize the solution of tasks of the organization and strategic planning of territories. At present ability to self-organization of territorial production, technological, social and economic subsystems in spatial and evolutionary aspect is especially demanded. In this context the system and synergetic paradigm plays a special role in development of conceptual and methodological approach to the organization of process of strategic management of regional economic systems.

165-170.pdf

(161 Kb)

The paper substantiates the importance of the state assessment of lands in the territory of Adyghea Republic. The author analyzes the results of the state cadastral estimation of cost of one square meter of lands in the Republic on the whole and in a section of each municipality.

171-173.pdf

(131 Kb)

This paper considers the role of ecological tourism in economy of Adyghea Republic. Ecological tourism, being one of the directions of tourist industry as the most dynamic branch of economy, can promote the intensive growth of recreation-tourist sector of the region with rational use of specially protected natural objects.

174-176.pdf

(155 Kb)

The description of life, scientific and pedagogical activity of the well-known geobotanist, florist, Doctor of Biology, professor, a researcher of flora and vegetation of the Alpine, subalpine mountain meadows of the Northwest Caucasus is provided. The complete list of the scientific works of Mikhail Danilovich Altukhov, written by him personally or in a co-authorship is presented for the first time. The present publication will help researchers of flora of the Caucasus both with the theory and in practice.

177-184.pdf

(319 Kb)

This paper examines the bioelectric activity of the muscles of the back, hips and legs while holding the pose of Flamingo. Violation of stable operation of the postural muscles when holding the pose of Flamingo in terms of visual derivation specifies the key value of sight in the implementation of postural stability. In this regard, it is interesting to study postural stability in the conditions of realization of sight with the dominant and subdominant eye.

137-144.pdf

(543 Kb)

Mathematics

In the paper the problem of stabilization of two-dimensional linear time-invariant controllable systems by means of Pyragas’ static time-invariant delayed output feedback is considered. Necessary and/or sufficient conditions of stabilizability of two-dimensional systems are given. The potential of Pyragas’ delayed feedback is shown for stabilization of two-dimensional systems. The obtained results are compared with necessary and sufficient stabilization conditions given by feedback without delay.

11-18.pdf

(251 Kb)

The new proofs of the early known data on straight-line isoclines of planar cubic vector fields are presented. These proofs are based on the introduction of a specific property (a). The set M has the property (a) if its elements are parallel to each other straight-line isoclines of polynomial differential system and there are no two lines in it, which induced the same direction. It is shown that if a polynomial vector field of the npower has the n-element set M1 of the straight-line isoclines with the (a) property and the n-element set M2 of parallel straight-line isoclines, then the M2 also has the (a) property. We prove that the vector field of the npower has n(n–1) singular points, and they are all simple, if the set of its straight-line isoclines contains two nelement subset of the (a) property.

19-32.pdf

(370 Kb)

The third order linear differential equation with periodic coefficients is given for any beforehand set natural number N. The set of its full (vector) frequencies of uncommon solutions consists of not less than N various essential numbers.

33-44.pdf

(291 Kb)

Physics

The stationary motion of large solid aerosol spherical particle in an external field of a temperature gradient is described theoretically in the Stokes approximation. By consideration of the motion it was assumed that average particle surface temperature differs from the temperature of gaseous medium significantly. A power-law dependence of the coefficients of molecular transfer (viscosity, thermal conductivity) and density of gaseous environment on temperature is considered when solving the equations of gas dynamics. Numerical estimates showed non-linear thermophoresis strength and speed dependence upon the average temperature of its surface.

45-54.pdf

(363 Kb)

The problem of single moderately large solid two-layer cylindrical aerosol particle thermophoresis in inhomogeneous temperature monatomic gas is solved. Formulas found for the particle thermophoresis velocity allow estimation of its value taking into account dependence of the nucleus thermal conductivity coefficient on radial coordinate. The analysis has shown that the surface gaskinetic effects have growing influence on a particle thermo physical motion with increasing the Knudsen number, while the influence of non-uniformity of the thermophysical properties of particle decreases.

55-61.pdf

(256 Kb)

Literary Criticism

The paper discusses one of the most topical problems of today, namely: Russian literature genesis and methodology of its scientific comprehension. We are talking about such fundamental issue as the cultural and historical conditioning of literature. A new approach is formulated which takes into account cultural and historical «stories» that did not attract attention of researchers previously. A conclusion is drawn about the Eurasian identity of the Russian multiethnic and multicultural symbiosis.

95-99.pdf

(290 Kb)

The paper discusses the Esenin’s poem «Pugachev» in terms of the folk tradition. Much attention is paid to the image of Pugachev and his connection with the motif of a «space fence». Parallels to the Russian riddle, folk drama «Boat» and to the burial ritual are provided. The author raises the question of the relationship between myth, folklore and literature. Finally, a conclusion is drawn that the appeal to historical poetics and to internal forms of folklorism allows the reader to understand Esenin’s works differently.

100-103.pdf

(263 Kb)

An analysis is undertaken of the novel «The Handwriting of Leonardo» by D. Rubina, (2008). The paper introduces and describes a complex structural composition of the novel and multifaceted image of the protagonist. The author shows certain facets of attitude of the writer. It is inferred that in terms of the implemented analysis, the novel is a genre fusion of a psychological drama, fiction, detective and family saga.

104-107.pdf

(298 Kb)

The paper discusses the relationship of the concept of intertextuality and the theory of «Death of the Author». The author gives examples of different kinds of intertextual links and existing points of view on the mechanisms of interaction between the texts. A conclusion is drawn that intertextuality forms a complex mechanism of transfer of extra-textual reality into the text.

108-111.pdf

(276 Kb)

The paper discusses the emergence of the Christmas genre in Russia, the development of which is connected with the name of Nikolai Gogol. The Christmas genre is shown to exist in Russian literature before the appearance of the «Christmas Stories» by Charles Dickens, but in a slightly different form. The first sample of the Christmas story in Russian literature was the story of N.V. Gogol «The Night before Christmas». This story has paved the way for the rapid reception and, in the future, partial reconsideration of the Western European tradition of celebrating Christmas.

112-115.pdf

(277 Kb)

The paper examines typological features of stories of the War years in the Adyghe literature. The moral content of this topic was so large and bulky, that it gave a powerful impetus to the literature, having formed a characteristic structural-typological layer in it. These changes, common for the Russian literature, had a special significance for new literatures. It is inferred that the importance of the Adyghe literature of this period is that it has developed such problem-stylistic and structural features that have played a significant role in the formation of a new phase of national literatures.

116-120.pdf

(283 Kb)

The paper is devoted to one of the features of the novel of Thornton Wilder “The Eighth Day”: the nascent state and the further development of the archetypal image of the Hiding Place in the novel. The Hiding Place is shown to be a symbolic element of cultural space. The connection of the archetypal and psychological makes the image of the Hiding Place inseparable with the internal state of the family: its life and destruction.

121-125.pdf

(265 Kb)

The spiritual and moral concepts of Lezghian poet Alirza Saidov are examined based on the material of the poem «Conversation with My Son». The relationship of history, literature, culture and folklore, traced with its comprehension, is identified. It is inferred that the principles of morality and moral education of the younger generation are closely connected with the history of the people, their culture and art.

126-131.pdf

(271 Kb)

Linguistics

The paper examines neologisms and nonce words functioning in the contemporary mass-media. The authors analyze neologisms and nonce words with the anti- element from the point of view of their productivity in the word-formation models of the Russian and the English languages. As a result of researches a conclusion is drawn that these linguistic units are created predominantly according to standard and partially-standard models. However, the English language has more non-standard new words than Russian.

17-23.pdf

(336 Kb)

A political newspaper text is examined as a collection of text fragments of the author (TFA), who created the text and text fragments of the person (TFL), to which the author appeals for the reliability of the above-said. The semantics of TFL is analyzed. Five types of semantic component of TFL are identified. It is inferred that the semantics of TFL aims to uncover the depth of the meaning of the problem embedded by the author in text material information.

24-29.pdf

(306 Kb)

The paper describes the specifics of educational services, the advertising of which is due to the process of marketization in the field of science and education. It is noted that advertising in this field is built to meet the needs of the target audience, which considers quality education as a social guarantee in the future. Factor of addressee determines the destination address to the rational arguments passed to objective information. To implement pragmatic installation of education advertising, different language tools are widely used, in particular proper names - anthroponomies. The conclusion is drawn that intellectual influence dominates in educational service advertising, during which an attractive image of higher education is created.

30-34.pdf

(268 Kb)

The paper explores the main laws and functions of Russian word order, the interaction of structure levels in a simple sentence and the complex nature of the concept itself. Word order is considered from the point of view of logical, syntactic and relevant division. It is established that in order to distinguish three levels of structure during the analysis of a particular sentence and in accordance with this to isolate the components of each of these levels, we need to find out correlation of units of different levels.

35-40.pdf

(274 Kb)

The paper describes the online versions of the periodicals, representing a new media environment, in terms of one of the most important areas of media research in the 21st century. It is noted that medialinguistics provides a comprehensive system analysis not only of printed editions, but also online versions created in accordance with the requirements of Internet communication. The conclusion is drawn that the online versions of periodicals, the main feature of which is interactive communicative relationship with the addressee, have great prospects for research in terms of processing, coding and transmission of information intended for a wide audience - Internet users.

41-45.pdf

(264 Kb)

The representation of religious and magical culture codes is studied using the material of Tabasaran proverbs and sayings. Key concepts realized in the Tabasaran language picture of the world are examined through mythological, religious, magical and ritual performances. It is inferred that a certain group of paremiological units is the result of the synthesis of ancient pagan beliefs and moral and ethical norms of Islam. Similarly in Russian culture, for example, there is also an interaction of pagan beliefs and Christian attitudes about life and death.

46-53.pdf

(317 Kb)

A material of fiction prose by E.M. Remarque is used to examine semantic-functional specificity of metaphorical structures and comparisons that perform an image-characterizing function in the original language and their translations into Russian by transferring attributes of one object (phenomenon) to another object (phenomenon). This enables the writer to convey the idea and subjective positive or negative attitude towards the depicted with greater efficiency and emotional and expressive believability.

54-60.pdf

(323 Kb)

This paper discusses the differences in ways of transfer and description of taxis relations in modern Lezghin, Russian and English languages. An attempt is undertaken to define reasons of such differences in action transfer in these languages. The results of the research - some of them are presented in this paper - can be of both theoretical and practical interest for the typology of grammatical categories in the above-mentioned and other Daghestani languages.

61-66.pdf

(307 Kb)

The paper examines the political newspaper communication by analyzing the conceptual picture of the world of the author and the recipient. Two types of activity are distinguished and analyzed: the mental and the language activity. The work shows the interaction of the information system of the author of the text and that of the recipient. It is established that in order to extract the semantic content of language activity in the political newspaper communication it is necessary to recreate a conceptual picture of information, i.e. a semantic model meeting the intention of the author.

67-70.pdf

(276 Kb)

The paper examines the concept as semantic dominant of literary work. Parameters that allow isolation of the concept as a substantial minimum of text space are distinguished and analyzed. Correlation between the concept and concept sphere is shown. It is inferred that the concept and concept sphere are thinking entities of the work and can enter into the system relationships basing on similarities, differences and the primacy of one relative to the other.

71-74.pdf

(273 Kb)

The main scientific approaches to researches of religious (Orthodox) Internet discourse and opportunities connected with its studies from the point of view of linguistics are analyzed. The main directions of this and further researches of Orthodox discourse by the author are demonstrated. The results of this study can be used to obtain more profound, generalized knowledge on church-religious style.

75-78.pdf

(275 Kb)

The paper deals with English literary texts as ways of reflection of collective conception of a linguistic society as well as specific character of functioning of a fashion phenomenon in the Adyghe literary texts. Lexical units verbalizing cognitive features of concept and influencing the linguistic consciousness of the Adyghe native speakers are viewed in the paper. A number of cognitive features forming valuable component of ‘fashion’ concept have been found out. Fashion regularities are concluded to be important in the studied literary discourse. However, specific features of the Adyghe culture are ecstatic celebrations and careful attitude towards national clothes.

79-84.pdf

(318 Kb)

This paper examines the unexplored problem in grammar of Circassian languages: features of expression of connotation in the Adyghe language due to national mentality. The author identifies the most productive means of expression of connotation: associative - image-bearing component in the structure of the word, compound words, characterized by high repeatability of anaphoras with emotive-evaluative component, as well as suffixes of subjective evaluation. As a result, it is inferred that the Adyghe language is not included in the number of languages with a rich expressive word formation, it should be classified as one of the «moderate» languages.

85-89.pdf

(305 Kb)

The paper describes the linguistic units of food advertising that act as markers of healthy consumption ideology, the significance of which is now increasing. The linguistic markers of healthy consumption being keywords of food advertising are included in the semantic field of taste. The conclusion is drawn that food advertising successfully implements a strategy of persuasion with the help of verbal elements, positioning healthy products.

90-94.pdf

(287 Kb)

Technical Sciences

Hybrid algorithm of face recognition on image is provided. Efficiency of work of hybrid algorithm is shown. An algorithm of search of the human face by defined primitive in the image is provided.

185-188.pdf

(224 Kb)

Algorithms and programs are developed to choose the optimal set of components of actual threat neutralization and to process widespread vulnerabilities of Web appendixes. The appendixes are organized in the structured list, consisting of six classes: authentification, authorizing, attacks on clients, code implementation, information disclosure and logical attacks. Also the resource is developed to meet the requirements of safety, that a customer / proprietor of Web-site declares frequently, and to be within the framework of the law, correspondingly. Or otherwise an already present Web-site is brought over to these requirements, resorting to the analysis of used and potentially dangerous vulnerabilities.

189-193.pdf

(272 Kb)

This work focuses on automation of technological process of system of collecting, transport and preparation of oil for the purpose of energy savings and increase of power efficiency in these technological processes [1]. To solve this task, a study is made on the developed symbolic circuit and the operating SCADA system of a simulator of automation of transport and preparation of oil on the basis of the operating Centum CS 3000 controler and the laboratory YOKOGAWA Electric complex including capacities, networks of the interconnected pipelines, the measuring and controlling equipment. This allows us to investigate such modes as pumping, maintenance of level, delivery regulation and comparison of expenses.

194-200.pdf

(671 Kb)

The paper discusses the problem related to the application of open-source network scanners to provide a «minimum level» of protection of user information resources to prevent attacks based on the collection of baseline data on the subject of protection by the «black box» method.

201-205.pdf

(181 Kb)

COGNITIVE ECONOMY

The paper considers the analysis method of security threats for a metropolis based on cognitive maps construction and analysis. The scientific article is presented in two parts. The first part deals with the most difficult stage of the analysis of the situation, namely the structuring of knowledge about the situation in the «language» of cognitive maps. In the second part the authors examine formalization of the primary map and analyze the situation. They build methodology according to the latest theoretical research models and methods for analyzing situations on the basis cognitive cards held both by their research group and with regard to research other applied researches.

247-255.pdf

(534 Kb)

The paper deals with innovation potential modeling of enterprises’ corporate culture in Kabardino-Balkarian recreational sector on the basis of influence of its basic elements. It takes into account aspects of Russian mentality and specificity of internal and external mechanisms of corporate development. The authors use the method of successive extensions of the domain by constructing cognitive maps for the three models to identify factors, concepts, reflecting specific industry areas (tourism sector), the national aspect (Kabardino-Balkaria) and strategic direction of the analysis. They carried out a comparative analysis of the dominant factors of corporate culture based on indicators of cognitive maps and identified the main group of vector effects in the relevant models that form the thrust of its innovative development.

256-265.pdf

(168 Kb)

Economics history

Numerous researchers of Pacioli treatise continue to argue about the structure and content of the balance sheet described in it over a hundred years. In the records of the company Kuban State University scientists have found Datini company’s unique version of the early balances application a century before Pacioli treatise. They built two balances at the same time in one accounting period: both are cash balance. One was in the General ledger (trial), the second was on separate sheets, booklet (financial report). The paper aims to identify similar examples in other companies.

34-45.pdf

(2 Mb)

The paper studies Professor M.I. Kyter’s researches. The accounting community will celebrate his 70th birthday in the near future. The results of the research in the history of accounting play an important role in the proper understanding of the accounting genesis. The author pays his particular attention to the medieval period. It was that time when full double-entry bookkeeping system used in the modern world had come into being.

46-57.pdf

(1017 Kb)

The scientific article is confined to the 520-year anniversary of the treatise «On the accounts and records» and the 570-year anniversary of its author — Luca Pacioli. The author suggests hypothesis of some mysteries’ discovering of the treatise. It represents an accounting goods model according to the examples of the text. The paper makes an attempt to distinguish the fundamental principle Pacioli took into consideration in accounting procedures. This principle reveals peculiarities of entries in the accounts ledger. The paper examines a real interpretation of the concept of duality used in the treatise.

58-71.pdf

(363 Kb)

This paper discloses a new attitude to the formation of the earliest analytic and synthetic (compressed) balances and the accounting system adopted in the French Avignon at the beginning of the XV century. It considers the acting option of conducting combined accounting (partly by periodic inventory, partly by double-entry method on dual accounts, with a parallel arrangement of the debit and credit). The authors clarify the analytical balance technique of constructing and the compression engine performance in synthetic balance. They reveal the fact that there is no nominee accounts of the financial results and the account itself «Losses and profits» in the accounting system. The main purpose of constructing analytical and synthetic balances was to identify the financial result in an increment or «eating away» capital. They didn’t use balance control function.

72-83.pdf

(845 Kb)

The scientific article deals with the practice of the early registration system conducted according to the rules of double entry. It pays particular attention to a trial cash balance. The authors create the accounting model of the first detected Ledger nowadays on the basis of historical data by accounting and analytical modeling. This model allows making conclusions about the period used in the techniques and methods of accounting. The result of the study leads to the conclusion that the account, conducted in Farolfi Company, was on way of its development and it went back to the banking account. The authors suppose that the Ledger examined was formed according to the rules of conducting banking books taken in Florence at that time. It is worth noting that the basic ideas of management accounting, which originated in the XIII century, were gathered and fully consolidated in the information model, which we know as the double entry. Generally speaking «Giovanni Farolfi and Co.» books are recognized as one of the major monuments of the early history of accounting. Amatino Manuchchi is considered to be one of the fathers of our profession.

84-104.pdf

(2 Mb)